1

Enabling Personal Databases To every Citizen

To create a Global Personal Network that facilitates Information Flow between people

Every person in the network can: Store and Manage personal information Share it with any other person anytime and anywhere

Our Mission

Our Key Concepts

Everybody in

Bi Directional Link

Live Data

Security and Privacy

Voice User Interface

Any Time, Anywhere, Any Device

All services include secured ID

and

“anywhere, anytime” accessibility

All services include secured ID

and

“anywhere, anytime” accessibility

• Store and manage • Bi-directional linking• Preference setting• Group classification• IVR Generator• Group messaging • Calendar management • Matching Engine

Government

Individuals

Business Community

Basic Services

Our Positioning

DBcell environment includes:

• Nation-wide User base

• Federation by a reputable and trusted

entity

• Common User Profile & Access

• Central Billing feature (by operators)

• Common set of basic Services

• Common Access for 3rd parties

systems

DBcell provides a comprehensive environment to enable Value-Added Services to mobile users

DBcell provides a comprehensive environment to enable Value-Added Services to mobile users

The Business Model

• DBcell Platform is controlled and maintained by Federator

• DBcell is coordinated with each operator

• Client is charged by Operator’s existing billing system

• Revenue Sharing with Operators:

o DBcell Subscription

o DBcell Content usage

o DBcell related Air-Time

Firest 3 years Projection: Average Revenues Per User

Monthly charge

per user

No. of cell users

Year 3 Year 2 Year1

$-

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

First 3 year Projection financial results

$(40,000,000)

$(20,000,000)

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

Year 3Year 2Year 1Setup

Revenues

Expenses

Profit

Cashflow

Setup Year 1 Year 2 Year 3 3 years totalOperators Revenues 15,370,000$ 111,365,000$ 253,863,000$ 380,598,000$ DBcell Revenues 4,882,013$ 36,432,637$ 80,870,477$ 122,185,127$ Expenses 8,600,000$ 13,730,000$ 20,905,000$ 34,270,000$ 68,905,000$ Profit (8,600,000)$ (8,847,987)$ 15,527,637$ 46,600,477$ 53,280,127$ Cashflow (8,600,000)$ (17,447,987)$ (1,920,350)$ 44,680,127$

Extracted Message Header

type#

User Voice-mail

Box

Query

MessageDetails

You have a voice message from bank leumi regarding yout balance, please say

your password!

Communet - Function Flow

User Profile

User Preferences

User Data

UserBanking

Information

User Profile

User Preferences

User Data

UserBanking

Information

Extracted Message Header

type#

User Voice-mail

Box

Pin-code / Voice Print

Query

MessageDetails

Your actual balance is: 654Euro, would you

like more details ?

Sesami open

Communet - Function Flow

Stage One - Pilot

• Pilot PurposePilot Purpose: to validate our Technical, Functional and Business concepts

• Collect Users Feedback:Users Feedback: service usability preferred functions amount of use how much they would be willing to pay

• Validate:Validate: cost of running the infrastructure connection with operator’s infrastructure propagation scalability

• Pilot ConceptsPilot Concepts: focus on 3 services: Link&Call, COMMUNET,

Consumer-Club Commit traffic: Sign with selected user

communities and retail shops beforehand Penetrate only one Operator first Limit the pilot scope and commitments

Stage One – Milestones

Milestone Objectives weeks budgetA Planning,

Scoping, Negotiating

Detailed plan, Budget, Agreement with one operator, Agreement with a few communities, hosting service

8 €130K

B Development First Installation at the Host, test- run with Operators

8 €170K

C Deployment make traffic, billing 4 €100KD Maintenance practice Tuning, Scaling,

Upgrade, Mesurements4 €100K

total: 24 €500K

Thank you!