1 el mercado europeo

Introduction to the

EU market

Identify EU markets

EU Market entry garments CBI-Inexmoda-Proexport Medellin 4 August Cali 5 August Bogota 6 August By Josephine Koopman

Welcome

Centre for the Promotion of Imports from developing countries

| August, 2014 2

Introduction: Josephine Koopman Since 1990 in garment industry •  Sourcing and buying manager for different brands (e-commerce) •  Garment expert CBI •  Modana-Laimbock (Importer) •  Hema (Department store) •  Foxy Fashion (Chain store) •  Vero Garments (Factory in Zimbabwe)

Education - Free University of Amsterdam, - Technical school for the garment industry (nowadays AMFI Amsterdam Fashion Institute)

3 Centre for the Promotion of

Imports from developing countries | August, 2014

Our goal for this session

Understand the basics of the European Union

markets

And

Identify EU target markets

CBI| José Koopman 4

EU market access training lay-out 9.00-‐9.30 Introduc/on

Introduc/on of the par/cipants The European market Trade channels: Players, margins and fashion cycle (part 1)

10.30-‐11.00 Coffee/tea break

11.00-‐12.30 Trade channels: Players, margins and fashion cycle (part 2) Sourcing strategies of EU buyers, industry trends: treats or opportuni/es?

12.30-‐13.30 Lunch

13.30-‐14.30 Introduc/on CBI and new Body wear programme Tes/monial

14.30-‐15.00 Coffee/tea break

15.00-‐16.00 Discussion – Applica/on form Centre for the Promotion of

Imports from developing countries | August, 2014

5

Introduction participants •Name •Company (name and main product group) •Function (job) •Expectations of this training

What do you want to learn?

Centre for the Promotion of Imports from developing countries

| August, 2014 6

EU Apparel market: an introduction

1.   The European Union 2.   Facts & Figures 3.   Differences


Your experience: who is exporting to Europe?


The European Union

The European internal market:

One market without internal frontiers, with a common external customs policy

No Internal frontiers and free movement of

Persons Goods

Services Capital


History of the European Union, founding members



Today EU 28 member states/28 markets

Euro zone since 2002


http://en.wikipedia.org/

Eurozone 2014

Opt out Obliged Using without agreement Outside EU using Euro

Politics per Country versus EU


EU Consumer market


popula&on 2014

EU 505,000,000

China 1,363,710,000

US 317,814,000

Colombia 45,745,783

Germany 80,716,000

Selecting priority countries for export Key statistics to check include: -  Imports of the product groups in which you are interested

-  Which countries import most of these products -  Which countries supply most of these products

-  How important are developing countries in the supply

-  What are the growth rates, by volume and value CBI| José Koopman 16

Facts & Figures http://exporthelp.europa.eu go to statistics CBI market research


CBI| Josephine Koopman| 8-2014

Present EU Market Potential:EU apparel consumption* by product group, in € million

Data source: Eurostat 2013 (Prodcom)

Outerwear consumption per country

Source Sippo 2013

ç

ç

ç

Fact & Figures: EU Apparel consumption


Data source: Eurostat (Prodcom) 2013/cbi market research

Apparel import 2008-2012



Source: the Economist Intelligence Unit

1.1

EU economy forecast

Apparel import per country


EU knitted and woven garments Leading suppliers


EU body wear Leading suppliers



Export performance of the Colombian Underwear & Lingerie sub-sector

Source marketshare

EU sports wear Leading suppliers


EU major trade hubs


Facts China remains biggest supplier of woven and knitted garments Germany: biggest importer, high quality and reliability Imports from Eastern European Countries Italy: Major importer and exporter of apparel Fashionable and innovative products Imports from Eastern European Countries Relatively low-priced products. France Exports (is biggest in sportsclothing) Fashionable and innovative products French brands are sold throughout Europe


EU Apparel market: an introduction

1.  The European Union 2.  Facts & Figures 3.   Differences



3. Europe Differences


UK

64 million

France

66 million

Spain

46 million

Holland

17 million

Germany

81 million

Italy

60 million

Greece

11 million

Belgium

11 million

Europe

Poland 39 million

European Languages


Religions



Catholic Christianity

Protestant Christianity

Orthodox Christianity

Sunni Islam

Source http://www.zonu.com/

Centre for the Promotion of Imports from developing countries | Mrs. J. Koopman www.koopman-

works.nl

36

Fashion in France

Centre for the Promotion of Imports from developing countries | Mrs. J. Koopman www.koopman-

works.nl

37

Fashion in Germany

Material requirements


Material requirements CBI| José Koopman 39

Material requirements

28 business cultures- Eu divided in 4 regions


North Europe West Europe South Europe East Europe

Business Culture


North Ok to say No Time is Money Less formal Offer

West Ok to say No Time is Money Formal Offer

South Less direct communica/on Rela/on important Status Trust before business starts

East Less direct communica/on Rela/on important Status Transi/on older genera/on to younger genera/on

EU Apparel market in short 1.  The European Union 2.  Facts & Figures 3.  Differences


Ways to focus -  Choose cultural region

-  Choose country -  Choose a trade channel

-  Choose product group

-  Choose market segment- high/mid/low

-  Choose nice market – special product, fair trade ……


Our goal for this session

Understand the basics of the European Union

markets

And

Identify EU target markets


Thank you for your attention!

Any questions?

Josephine Koopman, CBI

1 el mercado europeo

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