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E-Business in the New MilleniumE-Business in the New Millenium

Solution OverviewSolution Overview•TelemetryTelemetry

•Field Force AutomationField Force Automation

•Business/Consumer: BrokeragesBusiness/Consumer: Brokerages

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Increasing Functionality

of Service

Packages

Increasing Complexity of Offering Service

Wireless Data Market Landscape

Extension Extension of of DesktopDesktop

Extension Extension of of DesktopDesktop

• Business applications• Query • Messaging

• Filtered E-Mail• Simple messaging

• m-commerce

• Business applications• Query • Messaging

• Filtered E-Mail• Simple messaging

• m-commerce

InteractiveInteractive

Alerts

• Alphanumeric• Voice paging • Numeric

• Acknowledgment • Broadcast

• File transfers• Data intensive applications• Web graphics• E-Mail & attachments

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Paging (FLEX)Paging (FLEX)

Increasing Functionality

of Service

Packages

Increasing Complexity of Offering Service

The PlayersThe Players

Packet Data(e.g. Cingular GPRS, Edge)

Packet Data(e.g. Cingular GPRS, Edge)

InteractivePacket Data

(Cingular Interactive- Mobitex)

Packet Data(Cingular Interactive-

Mobitex)

Interactive

Cellular (SMS & WAP) & Paging (ReFLEX)

Cellular (SMS & WAP) & Paging (ReFLEX)

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Market Direction

Interactive Market SpaceTarget Markets

Interactive Market SpaceTarget Markets

Enterprise SolutionsEnterprise SolutionsIndividual SolutionsIndividual Solutions

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Market Direction

Interactive Market SpaceTarget Markets

Interactive Market SpaceTarget Markets

Telemetry &Transactions

Telemetry &Transactions

WorkgroupMobile

Professionals

WorkgroupMobile

Professionals

Enterprise SolutionsEnterprise Solutions

Field ForceAutomation

Field ForceAutomation

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2002 Wireless Market Size: 9.5 million devices

Enterprise: Telemetry & Transactions Enterprise: Telemetry & Transactions

Telemetry Systems Intelligent machines

Transactions Replacement for fixed

terminals Mobile services

Telemetry Systems Intelligent machines

Transactions Replacement for fixed

terminals Mobile services

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Customer Examples Telemetry

Monitoring – ABB

– Calsense

Vending– Datawave

– Real Time Data

Home Delivery– Brivo

Security – SafeLink– Radscan

Fleet Management – Vetronix

– Computer Associates

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2002 Market Size: 11 million people

Enterprise: Field Force AutomationEnterprise: Field Force Automation

Competitive advantage Increased workforce

productivity Improved quality and

timeliness of transactions Reduced cost structure

Value Mission critical System integration

Competitive advantage Increased workforce

productivity Improved quality and

timeliness of transactions Reduced cost structure

Value Mission critical System integration

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Customer ExamplesField Force Automation

Utilities – Pacific Gas &

Electric

– Virginia Power & Light

Transportation – Airborne– FedEx

– American Freightways

– Ground– Home

Route Sales– Physician Sales &

Service– Toshiba Medical– Coca-Cola– Pepsi Allied

Field Service – Office Equipment

– IBM– Kodak– Neopost– Konica

– Appliances – GE– Sears

– Cable TV

– Media One

– Time Warner

– Telecom

– WorldCom

– Sprint

– BellSouth

Auto Claims – Progressive

– State Farm

Public Safety– California Highway

Patrol– New York City Office

of Emergency Mgt

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Market Direction

Interactive Market SpaceTarget Markets

Interactive Market SpaceTarget Markets

Telemetry &Transactions

Telemetry &Transactions

WorkgroupMobile

Professionals

WorkgroupMobile

Professionals

Enterprise SolutionsEnterprise Solutions

Field ForceAutomation

Field ForceAutomation Mobile

Professionals

MobileProfessionals ConsumersConsumers

Individual SolutionsIndividual Solutions

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Drivers of m-commerceDrivers of m-commerce

Event or time driven Event or time driven

Services based on Your Location Services based on Your Location

Information on demand Information on demand

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Fidelity InstantBrokerFidelity InstantBroker

Groundbreaking m-commerce application

Strike price alert BUY or SELL while mobile Security

Groundbreaking m-commerce application

Strike price alert BUY or SELL while mobile Security

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View of the World TodayView of the World Today

TDMACingular

TDMACingular

ReFLEXSkyTel

ReFLEXSkyTel

iDENNextel

iDENNextel

CDMAVerizon, Sprint PCS

CDMAVerizon, Sprint PCS

GSMVoiceStream, Cingular

GSMVoiceStream, Cingular

RdLAPMDC 4800

Motient

RdLAPMDC 4800

Motient

MobitexCingular Interactive

MobitexCingular Interactive

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WidebandCDMA

WidebandCDMA

CDMA 2000“3XRTT”

CDMA 2000“3XRTT”3 rd Generation3 rd Generation

Evolution of TechnologyEvolution of Technology

AnalogAnalog1st Generation1st Generation

GPRSGPRS 1XRTT1XRTT

EDGEEDGE2+G2+G

TDMATDMA GSMGSM2nd Generation2nd Generation

CDMACDMA

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HandheldsHandhelds

RequirementsSmallEasy to useLong battery lifeMore intelligentMore powerful

RequirementsSmallEasy to useLong battery lifeMore intelligentMore powerful

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Application Development ProgramApplication Development Program

Support devices Multiple operating systems Multiple applications on a single device

Support devices Multiple operating systems Multiple applications on a single device

JAVA Write once, run anywhere Significant developer population Dynamic, flexible user configurations Over the air deployment of applets

JAVA Write once, run anywhere Significant developer population Dynamic, flexible user configurations Over the air deployment of applets

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SummarySummary

Market trends Business & consumers have different needs Business & personal converged at the device Voice & data converge on Cellphones & PDAs

Devices = lifestyle/workstyle choice

Initial applications are of high value Technology

Internet Rules It’s about applications

Market trends Business & consumers have different needs Business & personal converged at the device Voice & data converge on Cellphones & PDAs

Devices = lifestyle/workstyle choice

Initial applications are of high value Technology

Internet Rules It’s about applications