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Digital Skillsfor a Connected Region
A Digital & ICT Skills Action Plan for Yorkshire & Humber 2005-9
David KayChair, Digital South Yorkshire
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Policy Context
This Action Plan takes account of• National Skills Strategy – ‘21st Century Skills’• Regional Economic Strategy (RES)• The Regional Skills Alliance• e-Region Plan• Sub-Regional Investment Plans• The Skills for Business network represented by
e-Skills UK & Skillset and their Sector Skills Agreements
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Sector Skills Councils
• E-Skills UK– Information Technology– Telecommunications– Call Centres– IT User
• Skillset– Film, TV, Radio– Interactive Media– Photo Imaging
• Creative & Cultural Industries (CCI - to be licensed)– Performing Arts, Fine Arts, Heritage
• Proskills– Digital Print
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Regional Advantage1 World Leading Position Capture market opportunity and differentiate the e-region through innovative digital skills programmes,
and share good practice with regional, national and international partners.
2 Skills Foresight Predict digital technology and application trends ahead of the ‘breaking wave’, and identify the learning and skills implications
3 Capable Learning Infrastructure
Invest in the development of courses, facilities and expertise in response to technical, market and societal change.
Relevant Opportunity4 Accessible Careers Open up digital career opportunities to young people (aged 14 to 25) through both proactive
engagement, informed guidance and practical experience
5 Learning Progression Develop the guidance and learning ladder to support entrants to the digital workforce from all groups, and to help existing employees progress their digital skills in their preferred learning styles
6 Relevant & ResponsiveProvision
Ensure that the channels for accessing learning and acquiring knowledge are capable of responding to the real-time needs of individuals, employers and communities with relevant provision
Economic Impact7 Productive Employers Promote and facilitate the application of digital technologies amongst all employers, and particularly
SMEs, to derive productivity and efficiency gains
8 Skilled Labour Pool Ensure the workforce has the right digital skills at all levels to meet the current and emerging needs of employers across all sectors
Connected Citizens9 Connected Citizens Cultivate the digital culture, equipping citizens with the digital skills to take full advantage of on-line
services, including employment, healthcare, learning, leisure and retail opportunities
Impact Measures
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Why ‘Digital’?• Reputation - We are potentially weighed down by the
historic memory of the ‘ICT’ acronym, with its technology and office heavy undertones offering little to creatives, to consumers, to children, or to citizens
• Reality – We need to embrace the evolving digital diversity of the early 21st century, underpinned by the maturing of the web as somewhere for everyman, the transformation of how organisations and people communicate and the arrival of convergent technologies and cross-platform services
• Resonance - Adopting the ‘digital’ word frees us from the nuts and bolts ‘ICT’ paradigm and empowers us to step forward towards a vision of true utility
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FinancialServices
Simulation
SoftwareHardwareDigital Media
Design
Healthcare Marketing
GamesSystems Support
Security& Tracking
User
Geek
ICT Creative
EXPERTISE
TECHNOLOGY
Other Sectors
Digital
Breadth of Digital & ICT Skills Impact
Office Roles Corporate
Website
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General Adoption
Convenience & Productivity
Use
SpecialistApplication
ServiceIntegration
ImplementationSupport &
Management
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6
5
4
3
2
1
E
TechnologyAdvancement
Product Origination, Design &
Development
SkillLevel
Type of Employment
Digital & ICT Skills Segments
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BusinessSkills
Skills for Life
Digital Skills
Skills for the e-Region
ICT &e-FluencyLiteracyNumeracy
CreativityTeam Working
EntrepreneurshipManagement
Sales/MarketingAccountinge-Business
Project Skills
OurFocus
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The Audience
• Over 125,000 people working in the Digital Cluster• Around 50,000 ICT and digital media professionals
working elsewhere across the private and public sectors
• As many as 900,000 Users of desktop ICT and digital media, ranging from managers to administrators
• A further 750,000 having less formal contact with ICT in their jobs in such as retail
• All citizens for whom ICT is recognised as a core Skill for Life. The Action Plan is predicated upon the ‘digital literacy’ entitlement of all citizens from early years to retirement.
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Business and Employment Change - South Yorkshire (1998-2003)
Sector 1998 2003
Bus Emp Bus Emp
CCM 483 3324 596 4256
Design 324 1503 420 2329
Electronics 186 3325 282 6302
ICT 932 3433 1166 5443
Print & pack. 271 2462 257 2632
Total 2196 14047 2721 20962
Source: ONS © Crown Copyright 2005
South Yorkshire CDI Cluster Businesses & Employment
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South Yorkshire: Employment
Figure 16 South Yorkshire Digital Sector Employment (1998-2003)Source: ONS © Crown Copyright
0
5000
10000
15000
20000
25000
1998 1999 2000 2001 2002 2003
Year
Num
ber o
f em
ploy
ees Print/Pack.
ICT
Electronics
Design
CCM
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Yorkshire Digital ClusterBusiness Sizes
Size 1998 1999 2000 2001 2002 2003Micro (1-9) 90.6% 91.3% 90.5% 90.5% 90.6% 90.8%
Small (10-49) 6.9% 6.5% 7.1% 7.0% 6.8% 6.6%
Medium (50-199) 2.0% 1.7% 1.9% 2.0% 2.1% 2.0%
Large (+200) 0.5% 0.5% 0.5% 0.5% 0.5% 0.6%Source: ONS © Crown Copyright 2005
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Peopleoutside
workforce
Currentworkforce
Futureworkforce
InformationAdvice
Guidance
DeliveryCapacity
Owner / Manager
DigitalPractitioner
ApplicationSpecialist
InformationWorker
Citizen
TARGETS
Digital Skills RequirementsY&H RegionalAction PlanFramework
User
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Digital Skills RequirementsOwner / Manager• Target audience – Owners and managers of
businesses; to succeed, the self-employed & freelancers need the same skills
• Trends – Virtual enterprise, e-commerce, home working, collaboration, security
Digital Practitioner• Target audience – ‘Engineers’ originating
digital products and services• Trends – New methods of software
development and lifecycle management (e.g. Service Oriented Architectures), technology redefining roles (e.g. in AV) re-emphasis of critical core disciplines (e.g. Maths), price implications of off-shoring
Application Specialist• Target audience – ‘Technicians’ who
manage & support applications in the enterprise and consumer markets
• Trends – Methodologies, remote system management tools, impact of enabling technologies (e.g. Web, VoIP, Wireless, Mobile), potential for an intermediate skilled workforce, increasing reliance on enterprise applications (e.g. ERP, CRM, e-commerce, websites)
Information Worker• Target audience – Workers, including
managers who use desktop tools to manage, research, analyse, project data and who originate digital communication
• Trends – Graphical and web replace traditional interfaces, use of web services to automate publishing, rising management / supply chain / consumer expectations
User • Target audience – ‘Professional’ users of
digital applications for workplace productivity
• Trends – impact of web on office life and administrative roles, growth of the ‘office’ skill set beyond the traditional tools, home and mobile working
Citizen• Target audience – Users of digital tools and
services for pleasure and for participation in everyday life
• Trends – Everything is web-centric, new modes of communication (email & messaging), more devices to master, economic opportunity on the web, e-services (e.g. health, government, benefits), integration of digital products in the home
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SFIA CategoriesSFIA CATEGORIES
SFIA Subcategories
SFIA Category
1 2 3 4
1 Strategy and planning
Information management
Advice and guidance
Business/IS strategy and planning
Technical strategy and planning
2 Management and administration
Supply management
Project management
Quality management
Resource management
3 Sales and marketing
Sales and marketing
4 Development and implementation
Systems development
Human factors Installation and integration
5 Service delivery
Education and training
Infrastructure Operation User support
6 User Business-IS alignment
Information handling
Use of ICT
Skills Framework for the Information Age
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ICT Career Channels
ENTERPRISE ROLES
ENABLING ROLES
H
A
R
D
W
A
R
E
N
E
T
W
O
R
K
S
S
Y
S
T
E
M
S
P
R
O
G
R
A
M
M
I
N
G
C
O
N
T
E
N
T
U
S
E
R
ENTRY LEVEL SKILLS
(NVQ Entry Level & Level 1)
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ICT Skills SpectrumHorizontal Mobility across technical disciplines
Hardware Networks Systems Programming Content User
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Progression & Specialism in ICTVertical Mobility from Entry to Executive
Cross-CuttingEnterprise & Enabling
Skills
L2
L1
Entry
L5
L4
L3
Generic
Specific
Generic
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Skill Type Learners in Employment
Learners in Education
TransientSpecialistSkills
Typically short courses meeting immediate technical and professional needs – perhaps driven by a project requirement or a product release. Transient specialist skills are continually evolving and need frequent updating.
Essential Marginal – but can be used as strong exemplars
EnduringSpecialistSkills
These underpin the transient skills, providing the foundation for entrants and their long term career development. They range from creative practice (e.g. storyboarding, design, drawing, programming, documentation) to process (e.g. quality control, configuration management, rights management). Teaching of underlying principles and practices can involve the tools and technologies of the moment – for example, using C++ to teach programming or Microsoft Office to teach workplace user skills.
These skills should have been taken on pre-work
Essential
TransferableGenericSkills
More general work and life skills vital for the work place, which may be taken from job to job but which require refreshing in new role and employment contexts. Vital transferable skills include both personal (e.g. communication, teamwork, learning) and business dimensions (e.g. finance, marketing, management, customer care)
These skills should have been taken on pre-work – but will benefit from updating
Essential
Skill Types for Creative & Digital Employment
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Evidence of Need - Businesses
A survey of 175 SMEs in the Digital Cluster (February 2005, The Sheffield College & Digital South Yorkshire) offers key insights
• 58% of companies expect an increase in technical employment over the next three years, whilst only 3% expect a decrease
• 54% report training is driven by technology change
• 31% identify productivity
• 82% train to increase capability not to gain a qualification
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Skill Type
DigitalEmploymentBy 2009
ANNUALNew EntrantsInc Churn
ANNUALExternal Training excl Entrants
ANNUALExternal KnowledgeEpisodes
Cluster Other Cluster Other Cluster Other Cluster Other
Manager / Business 19096 92720 1484 3197 2225 7765 3709 9136
Practitioner – ICT 25462 41209 1978 1421 2967 3451 4945 4060
Practitioner – Media 22279 6181 1731 213 2596 518 4327 609
Practitioner – Other 15914 2060 1236 71 1855 173 3091 203
Application Specialist 21218 51511 1648 1776 2473 4314 4121 5075
Information Worker 5305 206045 412 7106 206 4060 1030 20302
User 23340 566624 1813 19540 907 11166
Total 132613 966351 10303 33325 13229 31447 21224 39385
Growth in Employment & Training Demand
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Supply side failure – the Course PipelineA survey conducted in March 2005 of post-16 funded provision of ICT &
digital media in South Yorkshire showed weaknesses in the pipeline:
• Very low level of preparatory offers at Level 2 to feed the pipeline of requirements for network and specialist applications skills at Level 3;
• Over provision for new media in general courses at Levels 2 & 3• In stark comparison, a poor pipeline for web specialists with
insufficient at Levels 2 & 3 and negligible provision at Level 4 other than units in more general courses;
• Low level of industry relevance in a high volume of generic ICT at Level 3, feeding a potentially inadequate pipeline at Level 4 (e.g. Foundation Degrees);
• Imbalanced emphasis on office skills in User progressions from entry to Level 2.
It is suggested these issues are typical of the region and indeed of the UK. Whilst the local detail may differ, this Action Plan highlights the importance of addressing this application of funds and resources.
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1 6 5 1 10 8 1
23 13 10 28 23 175
22 38 21 26 28 18 29
4 1 2 9 16
16
12
8 1 11 19 12
Netwk Systems Program Apps NMedia Web Generic
5+
4
3
2
1
E
447 SY Total Practitioner Courses Key Not Applicable
3
Low High
25
44
28
119
182
24
23
44 7 21 10 6 10 18
27 23 10 9 9 525
13 4 16 8 4 2
ICT/PC Office Text Spread Data Present Media
5+
4
3
2
1
E
294 SY Total User Courses Key Not Applicable Low High
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108
116
23
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IT Qualifications England Yorkshire & Humber
Pass Rank
Completed ‘Pass’ Completed ‘Pass’ YH NW
GCSE - IT / CS 76135 43248 5366 3581 6th 2nd
A Level - IT / CS 24565 22561 1946 1808 7th 3rd
FE – IT Professional 81407 46044 6517 3848 8th 1st
FE – IT User 764029 415901 84689 44642 5th 1st
Graduates into IT 8765 624 7th 3rd
Supply side failure – the Learner Pipeline
The e-Skills UK regional report for 2005 raises concern about the regional ICT skills pipeline from Key Stage 4 in schools, through A Level and FE vocational provision to the number of graduates entering IT employment.
The regional evidence pinpoints the unattractiveness of ICT as a subject choice, from Key Stage 3 or earlier, which impacts interest at Key Stage 4 and thereafter as an A Level and FE choice. This cascade effect must be addressed in this Action Plan.
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Postgraduate Qualifications
Foundation Degrees
Hig
her Le
vel VQ
s
Level 3 VQs
Honours Degrees
AdvancedApprentices
A LevelsAccess to HE
Courses
Snapshot of Progression Routes (DfES)
NVQs + experience
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A level
Employmentin industries using ICT & Digital Media
14-16CDI
Track
FoundationDegree
HonoursDegree
AA
The Learning & Skills LadderIllustrating how the 14-16 programme opens up choice and opportunity
With credits
With credits
KEY AcademicEmployment
OtherFE
AA = Advanced Apprenticeship
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2005 Priority Actions10 high & 2 Medium
Action Title Target Area Owner Start Impact Group
ITQ in Industry Current Workforce LSC High 2005 Relevant Opportunity
e-Learning Habit Current Workforce LSC High 2005 Economic Impact
Improved Technology Application (My-IT) Current Workforce YF High 2005 Economic Impact
Digitally Innovative Teachers Delivery Capacity LA High 2005 Regional Advantage
Coherent Learning Ladders Delivery Capacity LSC High 2005 Relevant Opportunity
Train Specialist Trainers Delivery Capacity YF High 2005 Regional Advantage
Vendor Relationships Delivery Capacity YF High 2005 Regional Advantage
14-19 Pathways Future Workforce LA High 2005 Relevant Opportunity
Info Advice & Guidance Portfolio Info Advice Guidance ESUK High 2005 Relevant Opportunity
Adult Digital Literacy Qualifications Outside Workforce Ufi High 2005 Connected Citizens
Just In Time Knowledge Current Workforce YF Med 2005 Relevant Opportunity
JIGSAW Schemes Outside Workforce YF Med 2005 Economic Impact
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Action Title Target Area Owner Start
Impact Group
e-Skills Passport Current Workforce BL High 2006 Relevant Opportunity
Workplace as catalyst Current Workforce LSC High 2006 Connected Citizens
Subject Gaps Current Workforce LSC High 2006 Relevant Opportunity
Planning LSC Provision Delivery Capacity LSC High 2006 Relevant Opportunity
New Certifications Delivery Capacity YF High 2006 Regional Advantage
Specialist Facilities Delivery Capacity YF High 2006 Regional Advantage
Flexible Apprenticeships Future Workforce LSC High 2006 Economic Impact
Schools ICT & Digital Curriculum Future Workforce SFB High 2006 Regional Advantage
Digital / STEM Integration Future Workforce YF High 2006 Regional Advantage
Digital / Ind / Sci Convergence Future Workforce YU High 2006 Economic Impact
JIT Knowledge for Citizens Info Advice Guidance ISU High 2006 Connected Citizens
Under Represented Groups Outside Workforce JCP High 2006 Economic Impact
2006 Priority Actions12 high
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2006 Priority Actions13 medium
Action Title Target Area Owner Start
Impact Group
New Employment Models Current Workforce LSC Med 2006 Economic Impact
eBusiness Academy Current Workforce ESUK Med 2006 Economic Impact
Next Generation User Skills Current Workforce ESUK Med 2006 Regional Advantage
Service Certifications Current Workforce YF skills Med 2006 Regional Advantage
Emerging Technology Awareness Current Workforce YF e-reg Med 2006 Regional Advantage
Embedding Digital in Curriculum Delivery Capacity LA Med 2006 Regional Advantage
Learning and working on-line Delivery Capacity YF e-reg Med 2006 Economic Impact
User Skills Delivery Capacity Delivery Capacity LSC Med 2006 Regional Advantage
Education Business Partnerships Future Workforce LSC Med 2006 Relevant Opportunity
New Roles Future Workforce SFB Med 2006 Regional Advantage
Employer Endorsed Degrees Future Workforce YU Med 2006 Economic Impact
Enterprise Experiences Info Advice Guidance LSC Med 2006 Relevant Opportunity
e-Service Take-up Outside Workforce ISU Med 2006 Connected Citizens