1 Dialogue Mapping: Dialogue Mapping: Dr. Jeff Conklin CogNexus Institute cognexus.org Revealing the...

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1 Dialogue Mapping: Dialogue Mapping: Dr. Jeff Conklin Dr. Jeff Conklin CogNexus Institute CogNexus Institute cognexus cognexus .org .org Revealing the Deep Revealing the Deep Structure of Structure of Conversations Conversations

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Page 1: 1 Dialogue Mapping: Dialogue Mapping: Dr. Jeff Conklin CogNexus Institute cognexus.org Revealing the Deep Structure of Conversations.

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Dialogue Mapping: Dialogue Mapping: 

Dr. Jeff ConklinDr. Jeff Conklin

CogNexus InstituteCogNexus Institute

cognexuscognexus.org.org

Revealing the Deep Revealing the Deep Structure of Structure of

ConversationsConversations

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OverviewOverview

Opportunity Driven Problem SolvingOpportunity Driven Problem Solving Wicked problemsWicked problems

Dialogue Mapping: mapping linear Dialogue Mapping: mapping linear process into non-linear mediaprocess into non-linear media

Surface Structure – how Surface Structure – how we communicate about we communicate about an issuean issue

Linear Process & Linear Process & MediaMedia

Deep structure – the Deep structure – the organization of the organization of the contentcontent

Non-linear Non-linear Process & Process & mediamedia

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Work is planned as a linear Work is planned as a linear process …process …

TimeTime

Gather the data about the problemGather the data about the problem

Analyze the dataAnalyze the data

Formulate a solutionFormulate a solution

Implement itImplement it

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… … but cognition is but cognition is non-linear.non-linear.

TimeTime

Guindon, R. (1990) “Designing Guindon, R. (1990) “Designing the Design Process: Exploiting the Design Process: Exploiting Opportunistic Thoughts”, Opportunistic Thoughts”, Human-Computer InteractionHuman-Computer Interaction, , Vol. 5, pp. 305-344.Vol. 5, pp. 305-344.

““Opportunity Driven” Problem Opportunity Driven” Problem SolvingSolving

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Key Characteristic of Key Characteristic of “Wicked” Problems“Wicked” Problems

Every proposed solution …Every proposed solution …

reveals aspects of the reveals aspects of the problem …problem …

Conklin, J. (2006) “Wicked Conklin, J. (2006) “Wicked Problems and Social Problems and Social Complexity”, white paper, Complexity”, white paper, Chapter 1 of Chapter 1 of Dialogue MappingDialogue Mapping bookbook

Problem wickedness trumps Problem wickedness trumps linear linear processprocess

that cause revision of that cause revision of the solutionthe solution

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Characteristics of problem Characteristics of problem “wickedness”“wickedness”

cannot be easily defined so that all stakeholders cannot be easily defined so that all stakeholders agree on the problem to solve; agree on the problem to solve;

require complex judgments about the level of require complex judgments about the level of abstraction at which to define the problem; abstraction at which to define the problem;

have no clear stopping rules; have no clear stopping rules; have better or worse solutions, not right and wrong have better or worse solutions, not right and wrong

ones; ones; have no objective measure of success; have no objective measure of success; require iteration-every trial counts; require iteration-every trial counts; have no given alternative solutions-these must be have no given alternative solutions-these must be

discovered; discovered; often have strong moral, political or professional often have strong moral, political or professional

dimensions. dimensions.

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Some consequences of not Some consequences of not distinguishing wicked problemsdistinguishing wicked problems

Less clarity and agreement about the problem Less clarity and agreement about the problem spacespace

More non-linear problem solving processMore non-linear problem solving process Less productive communicationLess productive communication More fragmented and polarized stakeholdersMore fragmented and polarized stakeholders Less trust, more blame and second-guessingLess trust, more blame and second-guessing More power and politics dominate the processMore power and politics dominate the process Deeper issues go unaddressed (avoidance, Deeper issues go unaddressed (avoidance,

denial)denial)

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Issue MappingIssue Mapping

IBIS - Issue Based Information IBIS - Issue Based Information SystemSystem

Horst RittelHorst Rittel Basic argumentation structure:Basic argumentation structure:

– Questions (issues)Questions (issues)– Answers (options, alternatives)Answers (options, alternatives)– Pros & Cons (arguments)Pros & Cons (arguments)

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Conversational structure Conversational structure versus versus

Issue structureIssue structure

The basic unit of conversation is a ‘comment’

The structure of conversation is ‘turn taking’ – each person’s comment follows the one before

a comment

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Conversational structure

Issue-based structure

Structure based on individual judgments of relevance and importance

Structure based on mapper’s judgments about implicit relationships among comments

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

Issue mapper infers the question that the comment addresses

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

Again, inferring the ‘missing’ question clarifies the map

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

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Conversational structure

Issue-based structure

Structure based on individual choices about relevance and importance

Structure based on mapper’s judgments about implicit relationships among comments

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Meeting notes

Issue Map

Which structure is more coherent?

Which structure is more meaningful?

Which structure better supports exploration of complex topics?

http://www.youtube.com/DrJeffConklin

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Linear vs Issue Based Linear vs Issue Based StructureStructure

Linear structureLinear structure Issue-based Issue-based structurestructure

Normal surface structureNormal surface structure Content deep structureContent deep structure

Traditional, familiarTraditional, familiar Specialized, denseSpecialized, dense

Chronological: each Chronological: each successive element successive element based on salience & based on salience & relevance with previousrelevance with previous

Elements organized by Elements organized by key questions - key questions - sequence factored outsequence factored out

Optimized to minimize Optimized to minimize load on working memoryload on working memory

Optimized for large Optimized for large scale coherencescale coherence

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“The problem is that process X doesn’t work well.”

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“The problem is that process X doesn’t work well.”

“I’m not so sure. I think the real problem is that Y doesn’t work very well.”

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“The problem is that process X doesn’t work well.”

“I’m not so sure. I think the real problem is that Y doesn’t work very well.”

“Yeah. There have been big improvements in X lately. …“

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“The problem is that process X doesn’t work well.”

“I’m not so sure. I think the real problem is that Y doesn’t work very well.”

“Yeah. There have been big improvements in X lately. I think we should just implement Plan A, like we discussed months ago!”

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“The problem is that process X doesn’t work well.”

“I’m not so sure. I think the real problem is that Y doesn’t work very well.”

“Yeah. There have been big improvements in X lately. I think we should just implement Plan A, like we discussed months ago!”

“Plan A won’t work, because it doesn’t address process Z. The truth is, Z doesn’t work at all!”

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“I agree. We need to start over with a new Plan B and start getting upper management input.”

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“I agree. We need to start over with a new Plan B and start getting upper management input.”

“Wait a minute. What’s the problem with Z? I thought we had that fixed?”

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Dialogue map follows the non-Dialogue map follows the non-linear conversation processlinear conversation process

“I agree. We need to start over with a new Plan B and start getting upper management input.”

“Wait a minute. What’s the problem with Z? I thought we had that fixed?”

“Z costs too much, and the costs are increasing, and in any case it doesn’t meet the new interoperability standards.”

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Non-linear cognition means jumping Non-linear cognition means jumping around between issuesaround between issues

TimeTime

What is the problem? …What is the problem? …

What are the criteria? …What are the criteria? …

What does ‘xxxxxx’ mean? …What does ‘xxxxxx’ mean? …

What should we do? …What should we do? …

What are the facts? …What are the facts? …

How should we do X? …How should we do X? …

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Bridging the Structural GapBridging the Structural Gap

We need tools We need tools that show both that show both surface & deep surface & deep structures and structures and the connections the connections between thembetween them

Surface Structure – how we Surface Structure – how we communicate about an issuecommunicate about an issue

Linear Process & Linear Process & MediaMedia

Deep structure – the Deep structure – the organization of the contentorganization of the content

Non-linear Process Non-linear Process & media& media

Article about Article about global global

warmingwarming

Map of deep Map of deep structure of articlestructure of article

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CogNexus InstituteCogNexus InstituteKnowledge Mapping for Nonlinear Knowledge Mapping for Nonlinear

ProcessesProcesses

http://cognexus.orghttp://cognexus.org The bookThe book