1 DB innoz borcherding

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The Future of Urban Transport Anke Borcherding

Transcript of 1 DB innoz borcherding

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The Future of Urban Transport

Anke Borcherding

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Theory and Practice

BusinessScience

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Individualisation of Lifestyles

Increasing individualisation affecting life choices

. on place of residence and kind of transport

Increase in individual passenger transport

Transport Choices Based on Usability and Costs

Increasing number of hybrid users, who make

rational transport decisions

Diffusion of patterns

The Young: Environmental Concerns on the Rise

Increasingly global value change

New demands on transportD

Trends affecting Future Urban Transport

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Private transport will be priced according to its

real costs

The higher the need for resources (space and energy)

the higher the costs

The greater the speed the higher the costs

New urban lifestyle requires a sustainable and

attractive public transport

Open End

Instant Access

One Way

Shared systems without individual ownership

Basics for Future Urban Transport

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Request for Intermodal Green Mobility

Environmental AwarenessDemotorization Generation Y

No car ownership despite of high income

Increasing mobility requirements

Mobility on demand

Stronger ecological awareness

E-mobility and Motorized Individual

Tranport (MIT)

Green Mobility Networked traffic carrier

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Charging station & parking places & accounting systems

Electric Vehicles

Leasing and short term rent

Integrated e-Mobility-products of DB

Public eCar Loading at railway stationsComplete e-Mobility

Long distance, regional

and city transportation

Integrated e-Mobility

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Intermodal and Shared Mobility

Source: Kircher & Burkhardt, 2010

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130 cities in Germany

And in Switzerland and the Netherlands

4.500 cars

1.900 stations and at 30 airports

110.000 business and private customers

Partner Car del Mar worldwide

6 cities and ICE-stations

5.800 bikes

116.000 customers

Intermodal and Shared Mobility: e-Flinkster and e-Call a Bike

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Smartphone Applications

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Smartphone Applications

Flinkster Smartphone Application

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Call a Bike Smartphone Application and Mobility Card

figure: iPhone App

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Thank you for your attention!

www.innoz.de

www.flinkster.de

www.callabike.de