1 DB innoz borcherding
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Transcript of 1 DB innoz borcherding
The Future of Urban Transport
Anke Borcherding
Theory and Practice
BusinessScience
Individualisation of Lifestyles
Increasing individualisation affecting life choices
. on place of residence and kind of transport
Increase in individual passenger transport
Transport Choices Based on Usability and Costs
Increasing number of hybrid users, who make
rational transport decisions
Diffusion of patterns
The Young: Environmental Concerns on the Rise
Increasingly global value change
New demands on transportD
Trends affecting Future Urban Transport
Private transport will be priced according to its
real costs
The higher the need for resources (space and energy)
the higher the costs
The greater the speed the higher the costs
New urban lifestyle requires a sustainable and
attractive public transport
Open End
Instant Access
One Way
Shared systems without individual ownership
Basics for Future Urban Transport
Request for Intermodal Green Mobility
Environmental AwarenessDemotorization Generation Y
No car ownership despite of high income
Increasing mobility requirements
Mobility on demand
Stronger ecological awareness
E-mobility and Motorized Individual
Tranport (MIT)
Green Mobility Networked traffic carrier
Energy
Providers
Car
Manufacturers
Public
Transport
Companies
TODAY
Energy
Providers
Car
Manufacturers
Public Transport
Companies
FUTURE MOBILITY MARKET
Post-fossil Mobility
Charging station & parking places & accounting systems
Electric Vehicles
Leasing and short term rent
Integrated e-Mobility-products of DB
Public eCar Loading at railway stationsComplete e-Mobility
Long distance, regional
and city transportation
Integrated e-Mobility
Intermodal and Shared Mobility
Source: Kircher & Burkhardt, 2010
130 cities in Germany
And in Switzerland and the Netherlands
4.500 cars
1.900 stations and at 30 airports
110.000 business and private customers
Partner Car del Mar worldwide
6 cities and ICE-stations
5.800 bikes
116.000 customers
Intermodal and Shared Mobility: e-Flinkster and e-Call a Bike
Smartphone Applications
Smartphone Applications
Flinkster Smartphone Application
Call a Bike Smartphone Application and Mobility Card
figure: iPhone App
Thank you for your attention!
www.innoz.de
www.flinkster.de
www.callabike.de