1. 1. 1st prize BBVA Innova Challenge MX Apps for companies David Solans
2. 2. BBVA Innova Challenge MX 2nd datathon organized by BBVA
3. 3. Guadalajara, Monterrey and City of Mexico Categorized banking transactions dataset BBVA Innova Challenge MX 2nd datathon organized by BBVA
4. 4. Allows marketing professionals to create effective geo-marketing strategies with minimum effort and without expert knowledge. PEAR Campaigns What does the application offer?
5. 5. Do I want to engage new customers or do I prefer retain my current clients? What kind of bussiness do I have? PEAR Campaigns Customer inputs on the plaform
6. 6. PEAR Campaigns Showing results for each publicity media
7. 7. PEAR Campaigns Showing results for each publicity media
8. 8. PEAR Campaigns Showing results for each publicity media
9. 9. PEAR Campaigns Showing results for each publicity media
10. 10. The environment City of de Mxico o 21.2 million population o 1.485 km Catalonia: 7.5 million population Understanding the city
11. 11. The environment Traffic jams Understanding the city High pollution levels High criminality
12. 12. Creating the application The big challenge of merging data Pollution measuring stations Tiles of the dataset Postal codes in the city
13. 13. Creating the application User interaction and data visualization
14. 14. Creating the application User interaction and data visualization
15. 15. Human assisted learning User interaction as datasource
16. 16. The team From left to right: Joan Capdevila, David Solans, Jordi Nin, Jose Cordero, Jordi Aranda
17. 17. pear-campaigns.bsc.es
18. 18. Thanks for your attention