1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers...

34
1 Creative Campaigns to Creative Campaigns to Bridge Labour Market Supply Bridge Labour Market Supply and Demand and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI Forum Winnipeg, Manitoba

Transcript of 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers...

Page 1: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

11

Creative Campaigns to Creative Campaigns to Bridge Labour Market Bridge Labour Market Supply and DemandSupply and Demand

Forum of Labour Market MinistersLabour Market Information Working Group

2007 National LMI ForumWinnipeg, Manitoba

Page 2: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

22

Hydro Northern Training InitiativeHydro Northern Training Initiative

Wuskwatim & Keeyask Training ConsortiumWuskwatim & Keeyask Training Consortium

Human Resource and Social Development Canada

Page 3: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

33

Manitoba’sManitoba’s Major Major EnergyEnergy Utility Utility

Fifth largest energy utility in Canada based on capital assets

Assets within the top 50 companies in Canada

Revenues within the top 10 companies in Manitoba

Largest corporate employer in Manitoba (5,600)

Lowest electricity rates in North America.

Page 4: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

44

Nisichawayasihk Cree Nation• 4,500 members• The only Cree Nation in the vicinity of the Wuskwatim Project

Wuskwatim Project• 200 megawatts• $1 billion (est)

Keeyask Project• 620 megawatts• $3 billion (est)

Tataskweyak Cree Nation• 2,600 members• The largest of four Cree Nations in the vicinity of the Keeyask Project (others at War Lake, York Landing and Fox Lake)

Proposed Generating Stations Proposed Generating Stations and in-vicinity Communitiesand in-vicinity Communities

Page 5: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

55

Hydro Construction: Major Hydro Construction: Major OpportunitiesOpportunities

$4.0 billion in construction $2.0 billion contribution to

national GDP 700 direct/indirect jobs peak at

Wuskwatim; 1,800 direct/indirect peak at Gull

Potential for 3rd project - Conawapa

Page 6: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

66

Strategic Opportunities & Strategic Opportunities & PartnershipsPartnerships

“In Vicinity” Communities & Others

Tri-Partite Negotiations

Pre-Project Training Initiative

ASEP Proposal

Page 7: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

77

WKTC Aboriginal PartnersWKTC Aboriginal Partners Nisichawayasihk Cree Nation (NCN)

Tataskweyak Cree Nation (TCN)

Fox Lake Cree Nation

War Lake First Nation

York Factory First Nation

Manitoba Métis Federation (MMF)

Manitoba Keewatinook Ininew Okimowin (MKIO)

Page 8: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

88

$60m Pre-Project Training$60m Pre-Project TrainingFundingFunding ContributionsContributions

$22 HRSDC

$3.26 I NAC

$10 Manitoba

$20 Manitoba

Hydro

$5 WED

Human Resources and Social Development Canada – ASEP $ 22M

Western Economic Diversification$ 5M

Manitoba Hydro $ 20 M

Province of Manitoba – Advanced Education and Training $ 10M

Indian and Northern Affairs Canada$ 3.26M

Page 9: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

99

Pre-Project Training: ObjectivesPre-Project Training: Objectives Prepare northern Aboriginal residents for employment on

proposed generating stations and construction projects

Ensure residents are qualified to compete successfully for skilled construction jobs

Train 1,000+ northern Aboriginal participants

Place up to 800 northern Aboriginal residents in hydroelectric construction related jobs

Lever Hydro opportunities for long-term capacity building

Page 10: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1010

Key Training CategoriesKey Training Categories Designated Trades

•carpenters, electricians, ironworkers, plumbers/pipefitters, industrial mechanics

Non-designated Trades •heavy equipment operator, truck driver

Construction Supports • labourer, catering, security

Professional/ Management/ Technical•engineer, accountant, computers, engineers,

surveyors

Page 11: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1111

Wuskwatim & Keeyask Wuskwatim & Keeyask Training ConsortiumTraining Consortium

Arms Length Entity

Representative Board of Directors

Incorporated as non-profit July 2004

Staff team to: coordinate support Board processes facilitate key initiative activities promote & communicate Initiative administer Contribution Agreements

www.wktc.cawww.wktc.ca

Page 12: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1212

WKTC Organizational WKTC Organizational StructureStructure

Board of Directors

Coordinating Committee

Stakeholders Advisory

Group

AboriginalPartners

Working Group

Project DirectorExecutiveAssistant

FinancialMonitor

Database Clerk

CommunicationsCoordinator

Finance Officer

ABORIGINAL LED STRATEGYABORIGINAL LED STRATEGY

Page 13: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1313

Coordinating CommitteeCoordinating Committee

Coordinated approach to training activities

Sharing of resources and ideas on how to maximize the impacts of annual and multi-year activities.

Identify & address barriers

Meeting at Nisichawayasihk Cree Nation February, 2006

Page 14: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1414

Aboriginal Aboriginal Partners Working GroupPartners Working Group

Work closely to achieve common objectives and maintain continuity.

Provide updates on key issues

Maximize resources and collaborate on training

Improved information sharing

Page 15: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1515

Cornerstones of Training Cornerstones of Training InitiativeInitiative

Aboriginal Led

Retention Supports

Community-Based

Page 16: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1616

Accomplishments To DateAccomplishments To Date

$30m invested to date in Partner training plans

1300 training participants 240 training in non-designated trades 84 active apprentices in designated

trades 9 accredited journeypersons 100 training in construction supports

285 participating in work experience 40 participants hired in Hydro operations New hires on Direct Negotiated Contracts

Page 17: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1717

Capacity BuildingCapacity Building

Atoskiwim Training and Employment Centre

Support for community staff infrastructure

Labour market assessment/advisory capacity

Community-based education & training facilities

New industry/education partnerships

Articulation agreements

$ staying in North region; northern Aboriginal communities

Page 18: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1818

Initiative StrengthsInitiative Strengths

Aboriginal led in design and delivery

Aboriginal governance model

Majority of dollars spent & training delivery in community/north

New industry/education partnership thru Aboriginal leadership

Developing physical and staff training capacity

Aligns with key objectives in Closing the Gap and Kelowna

Page 19: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

1919

Ongoing ChallengesOngoing Challenges

Aboriginal governance & public accountability

Capacity challenges within Aboriginal partner communities

Engaging employers to provide work experience opportunities

Identifying capital projects for on-the-job work experience

Page 20: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2020

Floodway Training Floodway Training InitiativeInitiative

Partnership:Manitoba Floodway AuthorityEmployment Manitoba

Page 21: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2121

Floodway Training Floodway Training Initiative Initiative (Cont’d)(Cont’d)

Purpose: Develop a skilled and representative labour force to meet the needs of the Heavy Construction Sector in Manitoba

Page 22: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2222

Floodway Training Floodway Training Initiative Initiative (Cont’d)(Cont’d)

Target Groups:

Aboriginals Women Members of Visible Minorities

Persons with Disabilities

Page 23: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2323

Floodway Training Floodway Training Initiative Initiative (Cont’d)(Cont’d)

Training Programs::

Introduction to Heavy Construction

Skilled LabourerHeavy Equipment Operator Gap Training

Page 24: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2424

Floodway Training Floodway Training Initiative Initiative (Cont’d)(Cont’d)

2006-07 Heavy Equipment Gap Training for

Aboriginal peoples Introduction to Construction – Visible

Minorities

2007-08 Introduction to Construction - Women /

Persons with Disabilities / Aboriginal Offenders

Heavy Equipment PLAR and Gap Training for Aboriginal peoples

Skilled Labourers

Page 25: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2525

Job Referral ServiceJob Referral Service Links qualified job seekers to

meet employers’ labour needs Provides for preferential

hiring

Page 26: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2626

Job Referral Service Job Referral Service Cont’dCont’d

Wuskwatim

Floodway Expansion

Keeyask and/or Conawapa

Page 27: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2727

Floodway Job Referral Floodway Job Referral ServiceService

Preferential CriteriaPreferential Criteria

Union-recommended workers

Aboriginal people, women, persons with disabilities and members of visible minorities

Workers at large

Page 28: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2828

Wuskwatim Job Referral Wuskwatim Job Referral ServiceService

Preferential CriteriaPreferential Criteria

Northern Aboriginals living within Churchill/Burntwood/Nelson Rivers area

Union Northern Residents Northern Aboriginals Northern Manitobans Manitoba Union Members Manitobans

Page 29: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

2929

Wuskwatim Job Referral Wuskwatim Job Referral ServiceService

Preferential CriteriaPreferential Criteria

Training/Apprentice positions for Wuskwatim Project

Page 30: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

3030

Job Referral ServiceJob Referral Service

J ob Vacancy Management Service Context

Employer Job Seeker

Union Job SeekerRegistration

Agency

Employer &Job VacancyInformation

Eligibility and SkillsInformation

Job VacancyInformation

Job SeekerInformation

Referrals

HireInformation

JobReferrals

Job VacancyManagement

System

ReferralInformation

GOL JobPortal

Job VacancyInformation

Hydro & other interest groups

Job Vacancy& Hiring

Information

Referral & HiringInformation

Includes First Nations, MKO, MMF, remote communities

Page 31: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

3131

Job Referral ServiceJob Referral ServiceDocuments Documents

Notice and Consent Notice and Consent Voluntary Equity DeclarationVoluntary Equity Declaration Registration for Work Registration for Work Employment HistoryEmployment History Skills Profile for each occupationSkills Profile for each occupation

Supporting documents to confirm identity, social insurance Supporting documents to confirm identity, social insurance number and education and skills informationnumber and education and skills information

Job seekers must renew their registrations every six Job seekers must renew their registrations every six months.months.

Page 32: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

3232

Job Referral ServiceJob Referral Service

For information, job seekers canFor information, job seekers can Phone a 1-800 numberPhone a 1-800 number Visit the government of Manitoba web siteVisit the government of Manitoba web site

People can register:People can register: In person – Employment Center or designated In person – Employment Center or designated

registration agencyregistration agency By mail or fax – forms can be mailed, faxed or By mail or fax – forms can be mailed, faxed or

downloaded from internet site and sent to Employment downloaded from internet site and sent to Employment CenterCenter

Online (in the future) Online (in the future)

Page 33: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

3333

Benefits of the Job Referral Benefits of the Job Referral ServiceService

Common language for skills profiles

Understanding of the dynamics of the job market

Information on the skills shortages to inform training initiatives

Knowledge on how to deliver a multi-channel service

Page 34: 1 Creative Campaigns to Bridge Labour Market Supply and Demand Forum of Labour Market Ministers Labour Market Information Working Group 2007 National LMI.

3434

Questions?Questions?

THE FUTURE DEPENDS ON WHAT WE DO IN THE PRESENT…”GANDHI