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MARKETING PROPOSAL

INTRODUCTION

kw The accuracy of all information is deemed reliable, but not guaranteed.© 2013 THE KENDRA TODD GROUP Keller Williams Realty, An Independent Member Broker

www.KendraToddGroup.com

Dear Seller,

Thank you for allowing us the opportunity to present our customized marketing plan for your home. The Kendra Todd Group is one of the fastest-growing, most tech-savvy real estate brands in the nation. Our dedicated team of real estate professionals has the experience necessary to provide exemplary representation for you and your home throughout the selling process.

Our mission is to deliver remarkable results and provide our clients with extraordinary real estate experiences. By listening to your goals for selling and making sure we understand your top priorities, we can establish the best marketing plan and pricing structure to help you accomplish your goals. Our successful marketing plan will give your home maximum exposure to active and qualified buyers in the marketplace 24-hours a day, 7 days a week.

Our number one priority is to protect your interests, and make sure we sell your home for the most favorable price and terms that we possibly can. We want to be your trusted partner throughout the process, and look forward to putting our team to work for you.

Sincerely,

Founder & Managing BrokerTHE KENDRA TODD GROUP

Sincerely,

Founder & Managing BrokerTHE KENDRA TODD GROUP

ABOUT OUR COMPANY



WHY THE KENDRA TODD GROUP?

“The Kendra Todd Group goes the extra mile...”

The Kendra Todd Group (www.KendraToddGroup.com) exemplifies excellence in real estate. We are dedicated to delivering remarkable results and providing extraordinary real estate

has made The Kendra Todd Group the company of choice for discerning buyers and sellers in

The company was founded in 2006 by Kendra Todd, one of the nation’s leading real estateexperts widely know for winning the third season winner of NBC’s and host of HGTV’s My House Is Worth What?

The Kendra Todd Group has successfully grown into one of the nation’s top real estate groups, and was ranked #39 on The Wall Street Journal’s 2012 List of Top Agents in the U.S.A.

needs of our clients. We have seasoned experts in a variety of divisions, including: First Time

While the real estate market has changed in complexity over the years, one thing remains the

From the day we began working together, Kendra’s team has gone the extra mile to make sure our short and long-term goals were met. I would jump on an opportunity to work with The Kendra Todd Group again. ~ Anton Anderson

GIVING BACK



PROFITS WITH A PURPOSE

Organizations We Support:

The Kendra Todd Group’s core desire is to truly serve the needs of others. That’s why our company humbly donates 10% of our revenue to Christian-based charities and non-profit organizations that are caring for people in our own community and abroad.

MARKETING INNOVATION



Your home will receive unparalleled marketing exposure with our innovative strategies.

- Order Professional Photographs- Order Yard Sign & Text Lead Rider- Photographs Uploaded To MLS- Property Flyer- Full Color Brochures

PROFESSIONAL PHOTOGRAPHS

FULL COLOR BROCHUREFULL COLOR BROCHURE

INDIVIDUAL PROPERTY WEBSITE

Your home will receive unparalleled marketing exposure with our innovative strategies.

- Order Professional Photographs- Order Yard Sign & Text Lead Rider- Photographs Uploaded To MLS- Property Flyer- Full Color Brochures

PROFESSIONAL PHOTOGRAPHSPROFESSIONAL PHOTOGRAPHSINDIVIDUAL PROPERTY WEBSITE

YARD SIGN & TEXT RIDER

- Property Video & YouTube Page- Feature on RealEstate.com- City Page Feature on Brio- Craigslist Advertising- Social Media Exposure

OUR MARKETING PACKAGE

YARD SIGN & TEXT RIDER




STAGING YOUR HOME

Staging helps improve your property by making it more appealing to the largest number of potential buyers. Staging transforms your home with furniture and accessory placement that leads the eye to the attractive features of the house while minimizing the flaws. The way you live in your home, and the way you market and sell your home are two very different things.

The Goal of Staging a Home is to:

• Maximize the perceived square footage • Minimize the clutter and personal items • Arrange or rearrange a home in a way that appeals to a wider variety of tastes and potential purchasers • Create a fabulous first impression that allows the buyer to envision living in your home

Staging Statistics:

• Staged homes sell 80% faster than unstaged homes • Staged homes sell for 6.9% more than unstaged homes • 87% of home buyers today use the Internet to preview houses - photos make all the difference! Staging your home ensures quality photos that showcase your home in the best possible light

BEFORE AFTER




LISTING SYNDICATION

To gain the MOST EXPOSURE and sell your property faster, it will be featured on these popular websites:

More than 1 Million People visit our Network Partner websites each month!

When you list your home with The Kendra Todd Group, hundreds of the top real estate and consumer websites automatically market your listing through sophisticated syndication channels.

We have a marketing team whose full time job is to create customized internet advertisements for your property and post them every 24-48 hours. Craigslist is the most trafficked internet advertising website and ensures your home is viewed by as many buyers as possible.




We have created a custom alert notification system to ensure that our home sellers are always up-to-date on how their property is being marketed. Sellers receive an alert email whenever a marketing item is completed, and can log in to the system at any time to review the final marketing product.

w The accuracy of all information is deemed reliable, but not guaranteed.© 2013 THE KENDRA TODD GROUP Keller Williams Realty, An Independent Member Broker

www.KendraToddGroup.comThe accuracy of all information is deemed reliable, but not guaranteed.www.KendraToddGroup.comThe accuracy of all information is deemed reliable, but not guaranteed.

alert email whenever a marketing item is completed, and can log in to the system at any time to review the final marketing product.

MARKETING UPDATES

MARKET TRENDS & STATISTICS



MARKET SNAPSHOT

Knowledge of the marketplace is one of the key factors that sets The Kendra Todd Group agents apart from the competition. The market trend tools we use provide our clients with valuable insight on real estate in your area.

The KTG Market Snapshot is a great way to keep up to date with real estate trends that matter to you. Complete with an interactive map of your home and nearby for sale and sold comparables, our Market Snapshot will give you the inside scoop on what’s happening in your neighborhood, including:

Your Market Snapshot includes graphs and charts for all this information and more, right at your fingertips. You will receive a personalized, real-time market report every two weeks while your property is listed with The Kendra Todd Group. And when you move to your next home, we’ll help you track market activity in your new neighborhood too!

- Average Days on Market- Selling vs Asking Price Ratio- Median Sold Price- Number of Homes For Sale- Community Demographics- School Report

SHOWING FEEDBACK



SHOWING FEEDBACK

Our automated Home Feedback System is just one way we will provide you with a much better home selling experience, ending with the results you need.

View a report of all the showing feedback

received so far…

Here's How It Works:

1. Each time your property is shown to a prospective buyer, the details of the showing are entered into our Home Feedback System.

2. This system then automatically follows up with each showing agent up to 3 times to solicit their buyer's comments on your home (Most agents don't have time to follow-up even once, let alone three times). Once received, these comments are automatically entered into the system.

3. As a Kendra Todd Group client, you will receive private online access to review the showing feedback received:

• View all feedback responses to-date • View statistics summarizing all feedback to-date • View the status of pending feedback

IN THE NEWS



OUR MEDIA CAMPAIGN

FOX NEWS

We are constantly capturing the attention of home buyers through our national media marketing and editorial news platform.

We call it our Market Expert Campaign because it’s designed to educate and empower consumers with the facts and resources they need to navigate the important decision of buying or selling a home.

Kendra Todd, one of our company founders, is a nationally recognized real estate expert frequently interviewed by local networks, national cable news, and business publications on housing-related issues.

This unique national media presence drives large audiences to our website, resulting in thousands of potential buyers seeing your home as a prominently displayed feature listing.

You can expect maximum internet exposure for your home and excellent results when you work with a Kendra Todd Group real estate professional.

INTELLIGENT PRICING



THE DANGERS OF OVER-PRICING

SETTING THE PRICE

If your home is priced above the market value, you will not attract prospective buyers who would otherwise be prime candidates for your home. Comparable homes with similar features for a lower price will seem more attractive to buyers, and you could actually be helping to sell your competition’s home. Marketing time is prolonged, and initial marketing momentum is lost.

The listing price must strike a balance between the seller’s need to achieve the best possible return and the buyer’s need to get a good value. We will help you evaluate the competitive market and set a price that will accomplish both the buyer and seller’s objectives.

may buy

Pricing Pyramid

Price your home 20%above Fair Market Value

and 1% of prospectsmay buy

Price your home 15%above Fair Market Valueand 10% of prospects

may buy

Price your home 10%above Fair Market Valueand 25% of prospects

may buy

Price your home atFair Market Value and

50% of prospects may buy

Price your home 10%below Fair Market Valueand 75% of prospects

may buy


may buy


Source: National Association of Realtors

Pric

e

Asking Price

Market Value

Time on Market

When you price your home too high in the beginning, you may ultimately need to drop your price below market value in order to attract buyers back to your home, and the property may eventually sell below market value.

MAXIMUM MARKET EXPOSURE



PRICING RIGHT TO ATTRACT MORE BUYERS AND AGENTS

The key to a successful sale lies in correctly pricing your home. It is proven that the first thirty days your home is listed for sale are the most important because it is the only time your home is considered "new on the market”. If your home is overpriced you could miss this window of opportunity, compromising the value of your home.

• In most instances an appraisal is required when financing a property. It is futile to price a property for more than it's worth because it simply won't appraise.

• Many buyers won't even look at an overpriced home to begin with because they think that it is out of their price range.

• An overpriced home tends to dampen other real estate agents' attitudes, making it less likely to be shown.

• Overpricing lengthens marketing time and can result in a lower selling price.

• A property on the market for an extended period of time usually becomes "shop-worn," causing buyers to believe something is amiss.• Most buyers are comparison-shopping. Looking at your home may convince them to make an offer on a different property if yours is overpriced.

Sho

win

gA

ctiv

ity

Weeks on Market

1 2 3 4 5 6 7 8 9 10

The following are some points to consider in order to best price your property:

REAL ESTATE FEES



REAL ESTATE COMMISSIONS

A competitive commission will attract more agents. Typically, real estate commissions are divided four ways - between the listing broker, the listing agent, the selling broker and the selling agent. Each party plays an important part in the sale of your property and is compensated accordingly. Understanding how the commission is allocated and adjusting accordingly can create greater exposure within the real estate community.

TESTIMONIALS



CLIENT FEEDBACK FOR THE KENDRA TODD GROUP:

“Kendra Todd is the epitome of an all-star professional. She is energetic, passionate, dedicated, and consistently goes above and beyond what is required of her. From the day we began working together, her team has gone the extra mile to make sure our short and long-term goals were met. I would jump on an opportunity to work with her at any point in the future.” ~ Anton Anderson

“I have had the utmost pleasure in dealing with Kendra Todd over the past couple of years, and as a direct result of her involvement, I am now a very happy real estate owner. More importantly, after investing in real estate for some 20 + years, I have FINALLY found someone that I can trust, that has a great support team behind her, and that I can count on to be both behind me and beside me in my current and future business dealings. My only regret is that we did not meet earlier.

I would recommend Kendra and her company to anyone out there that is looking for someone who is smart, both street wise and business wise, and who has the enormous energy and drive that an agent must have to succeed. She is my real estate agent dream come true. Thanks go out to Kendra for the opportunity of working with her and her company.” ~ David Berg

“Working with The Kendra Todd Group has been a very positive and pleasant experience. Kendra's team is very professional and courteous. My questions are answered in a knowledgeable and timely manner. Anyone looking to work with a quality and experienced company should seriously consider Kendra’s group. I highly recommend them!” ~ Eileen Dodd

“I can not say enough good things about the work that Stacey did on my behalf. It was an extremely difficult transaction and she dealt with it as a true professional, always following up and always in communication. In spite of this being a small deal to broker she made it as important as a million dollar deal. Stacey was simply awesome at every turn.” ~ Stuart Duke

“We could not have asked for anything more with the quality of service and professionalism we received from Stacey. She was extremely well organized and served us well. This was a unique and intricate transaction. We’re convinced we would not have gotten our house if it wasn’t for Stacey.” ~ Kirsten & Troy Kendrick

“Lucy and I have always been cautious of real estate agents. Stacey made buying our home so comfortable. She was a joy to be around and was an honest agent. We fully endorse her as a Realtor. She went above and beyond what we expected and would recommend her to anyone.” ~ Justin & Lucy Weber

“We could not have been more satisfied with the entire process. Stacey is the consummate professional and we were blessed to have her handle this sale. Kudos to the closing staff and everyone that had a hand in this transaction.” ~ Bob Daugherty

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