1© Copyright 2012 EMC Corporation. All rights reserved.

Global Campaign Framework IT Transformation

2© Copyright 2012 EMC Corporation. All rights reserved.

Global Campaign Framework Big Data

3© Copyright 2012 EMC Corporation. All rights reserved.

Global Campaign Framework IT Transformation

4© Copyright 2012 EMC Corporation. All rights reserved.

January February March April May June

IT Transformation

Big Data

Trusted IT

Public Sector

CxO

PR/Social Media

Cloud Circle Annual Members

Cloud Circle Forum

IDC Virtualisation

Dublin

Cloud Transformation

Dublin Edinburgh

Cloud Transformation

London Manchester

Big Data Insight Group Forum

Big Data Insight Group Forum

Big Data Analytics

Conference

Data Science Series

Big Data Industry Report

APT RoadshowLondon Manchester Dublin Edinburgh

eCrime Congress

APT Trends Report

Government ICT

Gartner BI Summit Gartner CIO

Healthcare event

UCISA

CMO Exchange

Digital London

CIO Dialogue 5 CxO Security Dialogue 6

Fraud & Error

Oracle Breakfast Briefing

Backup School

Oil & Gas Seminar

City Forum

CISCO Live

Cloud Circle Forum

5© Copyright 2012 EMC Corporation. All rights reserved.

1st Big Data Insight Group Forum

Date: 17th AprilLocation: The Park Plaza Victoria, 239 Vauxhall Bridge Road,London, SW1V 1E MapWebsite

External Event

Target Audience: – C Level, Senior IT, Senior LOB

EMC Sponsorship:– Platinum Sponsor– Speaking slot – TBC– Stand– 20 x 1-1 meetings

Internal Partners:– Isilon– EMC Consulting– Greenplum

Vendor: Nimbus Ninety

Anticipated:

110 attendees

6© Copyright 2012 EMC Corporation. All rights reserved.

Healthcare Strategy Forum

Date: 24th – 25th AprilLocation: Selsdon Park Country Club, Surrey, CR2 8YA MAPWebsite

External Event

Target Audience: – C Level, Senior IT, Senior LOB

EMC Sponsorship:– CHILLOUT TO PROVIDE

INFO

Internal Partners:– EMC Consulting

Vendor: Nimbus Ninety

Anticipated:

7© Copyright 2012 EMC Corporation. All rights reserved.

Cloud Transformation Roadshow

Date:17th April, Manchester19th April, London1st May, Edinburgh2nd May, Dublin

Internal Event

Target Audience: – C Level, Senior IT, Senior LOB– Enterprise Accounts

Internal Partners:– Consulting– RSA?

Vendor: Chillout (with resources)

Anticipated:

100 attendees

8© Copyright 2012 EMC Corporation. All rights reserved.

CIO Dialogue 5

External Event

Target Audience: – C Level, IT Directors, Head of

IT

EMC Sponsorship:– Platinum Sponsor– Speaking slot – TBC– 20 x 1-1 meetings

Internal Partners:– EMC Consulting

Date: 30th April – 1st MayLocation: Wokefield Park, Goodboys Ln, Mortimer, Reading, West Berkshire RG7 MapWebsite

AGENDA

Vendor: Econique – Chillout Resource Required

Anticipated:

60 attendees

9© Copyright 2012 EMC Corporation. All rights reserved.

City Forum

Date: 17th May TBCLocation: Guoman Tower Hotel, London

Internal Event

Target Audience: – C Level, Senior IT, Senior LOB– Existing city customers and

prospects

Vendor: Chill-Out

Anticipated:

40 attendees

10© Copyright 2012 EMC Corporation. All rights reserved.

CxO Information Security & Risk Management 6

External Event

Target Audience: – C Level, IT Directors, Head of

IT

EMC Sponsorship:– Platinum Sponsor– Speaking slot – TBC– 20 x 1-1 meetings

Internal Partners:– EMC Consulting– RSA

Date: 14th – 15th MayLocation: Wokefield Park, Goodboys Ln, Mortimer, Reading, West Berkshire RG7 MapWebsite

AGENDA

Anticipated:

60 attendees

Vendor: Econique – Chillout Resource Required

11© Copyright 2012 EMC Corporation. All rights reserved.

10th Cloud Circle Forum

External Event

Target Audience: – C Level, Senior IT

EMC Sponsorship:– Gold Sponsor– Speaking slot – TBC– 20 x 1-1 Meetings

Date: 17th MayLocation: America Square Conference Centre 1 America Square, 17 Crosswall, London EC3N 2LB  MapWebsite

Vendor: Nimbus Ninety

Anticipated:

160 attendees

12© Copyright 2012 EMC Corporation. All rights reserved.

2nd Big Data Insight Group Forum

External Event

Target Audience: – C Level, Senior IT, Senior LOB

EMC Sponsorship:– Platinum Sponsor– Speaking slot – TBC– Stand– 20 x 1-1 meetings

Internal Partners:– Isilon– EMC Consulting– Greenplum

Date: 19th JuneLocation: The Park Plaza Victoria, 239 Vauxhall Bridge Road,London, SW1V 1E MapWebsite

Vendor: Nimbus Ninety

Anticipated:

110 attendees

13© Copyright 2012 EMC Corporation. All rights reserved.

Big Data Analytics 2012

External Event

Target Audience: – C Level, Senior IT, Senior LOB

EMC Sponsorship:– Platinum Sponsor– Speaking slot – TBC– Stand– +++

Internal Partners:– Isilon– EMC Consulting– Greenplum

Date: 20th JuneLocation: Hotel Russell, 1-8 Russell Square, London WC1B 5BE MapWebsite

Session 2Big Data Innovations, new technologies and case studies driving both the business and the predictive analytics agendas in the UK.

14:00What you can achieve with deep analytics that would be impossible using standard methods and limited data extracts

14:20Social Data Analytics: Realizing the Potential for Business Intelligence

14:40Big Data Analytics and Cloud Analytics: Embracing the Cloud and the Big Data Grid or Why cloud computing is expanding the powers of Big Data analysis

15:00'Big data' analytics fulfilling the promise of predictive Business Intelligence

15:20Question and Answer Session

15:30Refreshment Break

Session 3Thought Leadership

16:00Scale-Out Storage - Designing Big Data Storage Infrastructures

16:15Government Case Study

16:30Question and Answer Session

16:35Closing Remarks from the Conference Chair

16:40Conference Closes, Delegates Depart

Vendor: WhitehallMedia

Anticipated:

600 attendees

14© Copyright 2012 EMC Corporation. All rights reserved.

Isilon EventsTactic Q1 Q2 Q3 Q4

Tradeshows & events

CiscoLive BIOIT world (NL campaign ) IBC (Amsterdam) IP Expo (UK) October

StorageExpo (Belgium) EMCWorld (US) TVB Europe Broadcast event

Defence Geospatial Intelligence NAB (USA) EMC Forum (UK)

Government ICT User Group (EMEA) EMC Forum Dublin

BVE event EMC Rapid Fire (UK) June

City Forum

Gartner Business Intelligence Summit

Big Data CW500 event (tbc)

Schlumbeger tech day

Bioinformatics Day