1 Confidential

iPad mini

2 Confidential

Tablet Data: Apple Tablet Shipments

Tablet Mix of Apple’s Projected 100Mu Shipments:

iPad’s: 45Mu iPad Mini: 55Mu

“Apple sold significantly more iPad Minis in the quarter ending on March 30 compared to the previous quarter when the tablet started shipping. First-time iPad buyers have made up a large portion of iPad Mini purchases” ~ CEO Tim Cook, Apple CEO – Q1 Earnings call.

3 Confidential

Why iPad mini??

iPad 4 accessories sales are down trending until iPad 5 is introduced. iPad 4 accessories will level off after iPad 5 introduction

iPad mini KeyFolios and Folios can help close our sales gap.

Here are the products to make it happen!

4 Confidential

KeyCoverHard Shell Keyboard for iPad mini and iPad mini 2

KeyCover™ for iPad® miniSRP: 69.99

ValueHard Shell case that protects your iPad mini and acts as a stand

Features

iPad mini snaps securely in place provides the ultimate in protection with our anti shock corners

iPad mini can be viewed in landscape or portrait

Auto /Wake sleep function Dark anodized hard case finished with

doomed feet to prevent case from sliding Tactile keyboard with high-performance

keys optimized for touch typist Bluetooth® keyboard delivers wireless

operation

AvailabilityAugust 2013

Q3 FY13

K39797US

5 Confidential

KeyFolio ™ Thin for iPad mini and iPad mini 2

KeyFolio™ Thin for iPad® miniSRP: 79.99

ValueFolio and hard shell case that protects the iPad mini

Features

iPad mini snaps securely in the hard shell to protect the back of the iPad mini.

The folio protects front of the iPad mini. iPad mini can be viewed in multiple angles Auto /Wake sleep function Domed feet on the hard case, to prevent

case from sliding on any surface Tactile keyboard with high-performance

keys optimized for touch typist Bluetooth® keyboard delivers wireless

operation

AvailabilityAugust 2013

Q3 FY13

K39796US

6 Confidential

KeyFolio(TM) Pro 2 Removable Keyboard, Case & Stand for iPad mini and iPad mini 2

Sales

KeyFolio Pro 2- for iPad Mini

SRP:79.99K39755

Value Bluetooth® Keyboard case for iPad Mini

Features Tactile keyboard with high-performance

keys optimized for touch typist

Removable Bluetooth® keyboard delivers wireless operation

Secured Velcro® fastener ensures tablet vertical stability

Adjust View angle ranges 20°to 70°

Easy port access for Mini iPad controls and connector . Cut outs for I/O ports.

AvailabilityNow

7 Confidential

Competitive Analysis: KeyFolio™ Thin

Keyboard Case Logitech Folio for iPad mini

ZAGGkeys PROfolioiPad mini

Kensington KeyFolio

ThinPrice $89.99 $99.99 $79.99Removable keyboard No No NoMultiple viewing angles

No Yes No

Ultra Thin No Yes YesDomed feet for stability

No No Yes

Backlit Keyboard No Yes No

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