1 Collision Repair Research Project ETI Marketing Committee.
-
Upload
natasha-waddle -
Category
Documents
-
view
232 -
download
6
Transcript of 1 Collision Repair Research Project ETI Marketing Committee.
1
Collision Repair Research Project
ETI Marketing Committee
2
Presenters
Tim MorganManaging Director- Americas
Bob HollandKey Accounts & Programmed
Distribution Sales Manager
Collision Repair Research
Conducted by:
Accountability Information Management, Inc.
Research Summary
Objectives
Methodology
Response
Research Objectives
Measure the market’s ownership and use of collision repair equipment.
Evaluate the market’s experience with performing collision repair on different brands of vehicles.
Find out shop’s purchase intentions for collision repair equipment and the key selection criteria they use for evaluating equipment.
Learn more about the size, business volume and type of collision repair work performed.
Identify the market’s training needs and other support needed to grow the collision repair business.
Methodology
Sponsor: Equipment & Tool Institute, BodyShop Business Audience: Readers of BodyShop Business magazine Survey Instrument: Email format with: 38 questions Delivery Format:
Original Email blast: 12/2/2010 Second blast reminder notice: 12/8/2010 Publicity of research by ETI
Incentive: None
Response Summary
Website Email Delivered
CompletedSurveys Response Rate
http://a-i-m.com/collision 23,912 339 1.4%
http://a-i-m.com/eticollision Unknown 14 NA
TOTAL 23,912 353 1.5%
Very Small Response Rate
Shop Profile
Type of Shop/Work
Size of Shop
Shop Revenue
Cycle Time & Severity
Shop Profile
Average # of Shops=8.7
Shop Profile
94% of responses from Owner/Manager
Shop Profile
Shops of all sizes represented
Shop Profile
Shop Profile
Average: 6 daysRange: 1 to 30 days
Average: $2,734Range: $400 to $15,000
Domestic Vs. Foreign
Collision Repair Equipment
Ownership
Purchase Intentions
Ownership: Structural Repair Equipment
Type of Shop Type of Work
Ownership: Structural Repair Equipment
Shop Square Feet Monthly Revenue
Ownership: Measuring System
Growth Area
Ownership: Resistance Welding Equipment
Type of Shop Type of Work
Huge Growth Area
Ownership: Diagnostic/Wheel Service Equipment
Large opportunity to improve cycle times
Purchase Intentions: Collision Repair Equipment
Type of Shop Monthly Revenue
Purchase: When & What Equipment
Important Factors for Purchase
Technicians Preference and Productivity are important factors!
Surprisingly Low
Experience WithCollision Repair
Brands of Vehicles
Experience by Brand
Access to Repair Information
Collision Repair: Brands of Vehicles
BrandIndependent Repair
Shops DealersFord 97% 97%GM (includes Saturn) 96% 99%Honda/Acura 96% 96%Chrysler/Dodge/Jeep 96% 93%Toyota/Lexus/Scion 95% 96%Mazda 91% 94%Nissan/Infiniti 92% 88%Hyundai 88% 88%Mitsubishi 88% 88%VW/Audi 89% 85%Kia 87% 85%Subaru 84% 84%BMW/Mini 82% 75%Mercedes Benz 82% 72%Suzuki 80% 75%Volvo 80% 69%Isuzu 78% 75%Saab 66% 63%Land Rover 68% 55%Jaguar 67% 55%Porsche 62% 48%Other 10% 9%
Average Number of Different Brands Work on= 17
Collision Repair Experience: By Brand
KEY ISSUES WITH PARTS Horrible parts distribution Poor fit on OEM parts Parts are always an issue Parts ordering and availability Aftermarket parts are very inferior
in fit and finish Parts issues are the only issues
Availability of Repair Information
Collision RepairBusiness Management
Training Plans/Needs
Insurance Programs
Top Concerns/Issues
Training Plans
Training Plans
Sources for Training
I-CAR Gold
Environmental/Health/Safety
Safety Systems: Most Difficult
Participation in DRP/PRO Programs
Insurance Vs. Consumer Work
Involvement in Industry Groups
Top Groups % of Respondents
20 Group 8%
AASP 8%
Acoat Selected 5%
ASAP 5%
LIABRA 5%
SCRS 5%
Akzo Nobel 4%
ASA 3%
CIC 3%
ICAR 3%
PPG MVP 3%
Open-Ended: 51 different groups listed
Top Issues & Concerns
Support From Manufacturers
41
Sometimes…
CHANGE IS GOOD!