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Transcript of 1 © Cloudera, Inc. All rights reserved. In 2013, average SUBSCRIBER ACQUISITION cost a top U.S....
1© Cloudera, Inc. All rights reserved.
In 2013, average SUBSCRIBER ACQUISITION
cost a top U.S. mobile voice and data carrier MORE THAN $315
Source: Safko, Lon. “How Much Did that New Customer Cost You?” Entrepreneur. January 2013.
It is then CRITICAL to RETAIN customers
Need a COMPREHENSIVE VIEW of customer engagement in building a
PREDICTIVE MODEL to identify CHURN FACTORS and prevent it
Data Consumption Layer – BI – Models - Data Product
Ingestion Processing Storage
USTelco Demo: Predict and Avoid Churn
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Discover, Structure Complex Formats
1
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