1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have?
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Transcript of 1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have?
1. Customer Value
What VALUES do we want?
2. REsources
What RESOURCES do we have?
3. Analogy across domains
Where do we look for INSPIRATION?
4. X- Variation of properties for new or improved functions
What do we change, what do we GAIN?
CREAX methodology
SOFTWARE
CROSS DOMAIN INSPIRATION
POWERFUL VISUALISATIONS
HANDS-ON INTERFACE
CONTINUOUS DEVELOPMENT
creationsuite.com
3Analyzing data –powerful analyses
Bibliographic analysis examples
Text analysis examples
Unit analysis
•Answer questions like: Who? What? Where? When? Use these analyses for facts and figures about products and companies.
• Which problems are solved? Which technologies are used? Where can I learn from others?Use for creative problem solving and finding inspiration and opportunities.
• Who are newcomers? • Who is working on which problems?
Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes.
Overlay analysis
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1. Quantity breeds quality2. Postponement of judgment3. Hitchhiking4. Freewheeling
Alex Osborn
CREAX Quotes:• Nobody is as smart as everybody
• From ‘not invented here’ to ‘proudly found elsewhere’• Someone somewhere solved my problem
• Copying one idea is plagiarism, copying ten ideas is research• We are not smart but the rest of the world is smart
• What can be changed, what can be gained?• Creativity is the property, innovation is the function
• Properties are features, functions are benefits.• Property is Science, Function is Technology.
• Solve your problems with the worlds’ best inventors.• Our method brings a 360 degrees checklist for solution generation.
Brainstorming–rules of engagement