Human Computer Interaction CITB 243 Chapter 1 What is HCI Rozita Ismail Universiti Tenaga Nasional.
1 By: Rozita Tavakolian. Introduction Initiator: Markus Merz, 1999 The first attempt to design an...
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Transcript of 1 By: Rozita Tavakolian. Introduction Initiator: Markus Merz, 1999 The first attempt to design an...
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By:Rozita Tavakolian
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Introduction Initiator: Markus Merz, 1999 The first attempt to design an entire
automobiles using open source principles. a great community of car developers and
drivers Their primary goal:
Design and develop a car over the internet To answer people transportation needs Standardization in parts manufacturing to use
economies of scale. A radical change from the car industry
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Warning! should not be confused with the OSCar
company: Known as “RiverSimpe”, By Hugo
Spowers develop a platform that facilitates the
development and commercialization of highly fuel efficient cars
LIFECar, a hydrogen fuel cell sports car Hyrban, a lightweight city car
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Why OSCar Challenges of Market Before OSCar Decreasing development cycles Speed to market the necessary for reevaluation of traditional
methods of automobile manufacturing. the needs of target markets
reinventing car designs worldwide continuously
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Why OSCar (Cont.) Primary initiatives of industry:
Centralization of car development.•Implement more integrative manufacturing processes like concurrent engineering.
Implementation of the computer aided design (CAD) methods
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Why OSCar (Cont.) Primary initiatives of industry:
Increasing complexity and communication needed during development.
•coordination efforts between engineers, craftsmen and ….• (Virtual / In-house)
Problems:•Chose vertical integration and a firm-centric focus •Chose to rely on a small web of preferred suppliers, designers,..
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Idea of OSCar project Born during an Internet seminar in the
autumn of 1999. Wasn’t there a way to go a step further? How could one use the World Wide Web to
redefine the way autos were built and developed?
Appearance open source The design process had become one of the
most elaborate phases
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Implementation Provide the infrastructure for the OSCar
project by Monocom’s operation writing a manifesto (view)
The first OSCar prototype should be developed within 36 months
Web site (http://www.theOSCarproject.org) The communication medium for the developers Forum, news server, e-whiteboard, … translated into the English language
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Implementation (Cont.) DEFINING THE OSCar CAD PLATFORM Allowed individuals to participate In the design process using tools they were acquainted with.
Was industry standard enabled delivery of the final OSCar product to one of the major car manufacturers.
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Implementation (Cont.) Initiating “OSCar Come Together”:
The OSCar should be a modular concept—different design versions;
should be easily interchangeable;
The OSCar should be a “world car” simple, cheap, reliable, easy to maintain and repair;
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Implementation (Cont.) It should also be a high-tech tool—fun,
innovative, full of features you would not find in a commercially available car;
New, environmentally friendly engine types for example, fuel cell, hydrogen, or electricity.
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Developing Business Model Differentiation
1. Use of open source principals Using a concepts borrowed from computer manufacture
2. Definition of CAD platform
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Developing Business Model Contributed car designers from all over
Germany (e.g., Mercedes-Benz, BMW, Volkswagen,
Ford, and Opel, a subsidiary of GM). Companies sponsored and supported the
project, a lot of publicity for Monocom
OSCar had to prove its viability as a profitable
business for the long run?!
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Challenges how capitalize on this?
Is there revenue of publishing & marketing of OSCar results
Could Monocom achieve for the car industry what Red Hat had accomplished in the computer world when it started to publish Linux?
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Challenges (Cont.) Would anyone want the design?
compelling enough with its modular design and fuel-efficiency
met the current needs of an automobile manufacturer.
conduct crash tests led to proposals for low-carbon alternative
propulsion OScars
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Developing Business Model (Cont.) An expanded OSCar line Partnerships and alliances
In early 2000, Ford Motor Company had formed a joint venture with the women’s community website iVillage (www.ivillage.com)
any one of automobile manufacturers could subsidize part of the OSCar project.
form business partnerships with consulting firms, marketing, organizations, suppliers.
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Sources of Revenue Consulting and value-added customization
services. The largest potential revenue stream
From servicing and consulting revenues. Pricing such services?
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19 The Open Source Car Project
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Excerpts from the OSCar Manifesto