1

“BUILDING THE FUTURE” NATIONAL CONVENTION AUSTRALIAN NATIONAL UNIVERSITY, CANBERRA APRIL 2000

Presented by:

Bill Wright, Domain Director, City of Marion

Genesis Management Services Pty Ltd

THE DOMAIN

- LAUNCHING A COMMUNITY INTO THE NEW MILLENNIUM -

2

AIMS FOR THIS PRESENTATION

1. To describe the Domain Project

– in current terms

– in future terms as a regional catalyst for

creating a new society in the new economy

2. To illustrate the importance of

– partnerships and alliances

– an integrated asset management approach

(physical, virtual, business & human

resource assets)

3

CITY OF MARION

4

MARION REGIONAL CENTRE

Westfield Shoppingtown• 2nd largest centre in Aust

• 1.3 m shoppers per month

• $470 m investment

• site area - 18.5 hectares

• floor area - 12 hectares

• 9 major stores

• 274 specialty shops

• 30 cinemas

• 5000 car-parks

• Adelaide’s premier shopping

• Market share 21.4%

• Rundle Mall 17.5%

5

REGIONAL CATCHMENT PERSPECTIVE

6

REGIONAL CATCHMENT POPULATION

Population by Council Area1991 1996 2001 2006 2011

1. Marion 77,348 77,705 79,943 80,283 79,178

2. Mitcham 63,604 61,932 61,864 61,641 61,458

3. West Torrens 44,552 43,675 42,962 41,915 41,064

4. Holdfast Bay (see * below) 32,546 31,893 31,511 30,935 30,518 Total Inner Southern Region 218,050 215,205 216,280 214,774 212,218 * Note:

Brighton 19,457 19,205 19,047 18,770 18,579 Glenelg 13,089 12,688 12,464 12,165 11,939

7

MARION REGIONAL CENTREREMAINING DEVELOPMENT SITES

Development Areas

• Domain (5 hectares)

• Westfield (4 hectares)

• behind Council off Sturt

Rd (1.5 hectares) The end result is for the

Marion Regional Centre to become

...… a new city!

8

NEARLY HALF THE SIZE OF ADELAIDE CBD

9

MARION HUB

“BUILDING ON STRENGTH”

Significant resources in

manufacturing

retailing

science

health

education

Marion Regional Centre

Mitsubishi

Science Park

Flinders Medical Centre

Flinders University

10

POSSIBLET TELSTRA BROAD BAND FIBRE ROLL-OUT

11

- PROPOSED “TELSTRA” HI-TECH CORRIDOR

proposed hi-tech corridor loop

linking Marion, Adelaide, Salisbury

a multi-media super-corridor for SA

12

4 April, 2000

MARION DOMAIN PROJECT ORGANISATION

PROJECT DIRECTORBill Wright

CULTURALCENTRE

DOMAINDEVELOPMENT

DOMAINMARKETING

STRATEGICALLIANCES

DESIGN &CONSTRUCTION

OPERATIONS

PROJECTMANAGERBill Wright

ARCHITECTPP + ARM

CONSTRUCTIONMANAGER

QUANTITYSURVEYORRider Hunt

COUNCILOFFICERS

SPECIALADVISORS

Savant, Legaletc

DOMAIN PROJECT

MANAGEMENTSTRATEGY

Project Team

LIBRARY, ARTS,IT, MARKETING &

FINANCE

URBAN PLANNING

DEVELOPMENTALLIANCES

FINANCIALMODELLING

PROPERTYMANAGEMENT

LAND SALES

CONCEPTPROMOTION

MARION ONLINE

WESTFIELD

TELSTRA

ASPECTCOMPUTING

KINSMEN

CITIPOWER

CENTRE forLIFELONGLEARNING

MITSUBISHI

FLINDERSMEDICALCENTRE

FLINDERSUNIVERSITY

CLUSTERS

MARION HUBCLUSTER

EDUCATIONCLUSTER

ENERGYCLUSTER

ENVIRONMENTCLUSTERSCIENCE PARK

COOPERATIVEMARKETING

EDUCATIONPROJECT

CONSULTATION

CAR PARK

COMMUNITYCLUSTER

CENTREMANAGEMENT &

PROMOTION

CAR PARKPROJECT

SMART HOUSING

13

MASTER

PLAN

- Sept. ‘99

14

DOMAIN ALLOTMENT PLAN

15

NEW MARION CULTURAL CENTRE

16

SITE PLAN & FLOOR PLAN FOR CULTURAL CENTRE

17

Possibly at a later stage

• extend the deck

• a new pedestrian ramp

• a new street

• above-deck infill development

MASTER PLAN - STAGE 2

18

NOT JUST A PROPERTY DEVELOPMENT BUT

A CATALYST FOR ECONOMIC & COMMUNITY DEVELOPMENT

encouraging the development of e-commerce a continual learning culture a knowledge based economy home-based businesses, incubation & start-ups

a showcase for all stakeholders of best practice strategies

& solutions

a major boost for investment attraction and job creation

20

PRODUCT DEVELOPMENT & COMMUNICATION OBJECTIVES

• A distinctive place• A learning & cultural place• A meeting place• A market-place• A living place• A productive place• A creative place• A competitive place

• INCORPORATED INTO A “BRAND STATEMENT”• USE AT MACRO & MICRO LEVELS• ENSURE PHYSICAL & VIRTUAL CONVERGENCE

21

WESTFIELD STRATEGIC ALLIANCE

• JOINT PHYSICAL MASTER PLANNING

• JOINT IT STRATEGIES

• JOINT ENERGY EFFICIENCY STRATEGIES

• JOINT “MARION CITY CENTRE PROMOTION

22

TELSTRA STRATEGIC ALLIANCE

City of Marion and Telstra -

Strategic alliance partners since 8th July 1998

23

TELSTRA / MARION STRATEGIC ALLIANCE

AGREED PURPOSES

• establish a “smart city”

• establish an information centre based on the Domain

• to serve as the information hub for the smart city and adjoining region

• and as potentially the leading E-commerce centre in Australia

• establish a “world showcase” for IT&T infrastructure and enabled services.

• stimulate demand in the area and accelerate the “take-up” of enabled services

24

“TIMEDANCE” STRATEGIC ALLIANCE

• ASPECT COMPUTING

IT Strategic Business Consulting, Project Management (IT), System Integration, Applications

Development• KINSMEN

Commercial Identification, Project Management (Physical), Procurement, Operation &/or Transfer

Online services role (through “Marion Online”)

“To provide a commercially viable community based online services gateway for products & information”

25

The Regional Portal Strategy

Marion Online

Businesses

Cultural Centre

Community & Not-for-Profit Organisations

Education & Training

Government Services

Council Services

Health Services

26

MARION ONLINE FEATURES

intranet-based regional portal

superior user benefits in speed, cost & relevant content

networked applications and accessibility

improved customer service understanding & delivery

E-Commerce development platform

stimulate stakeholder and community participation

to help catalyse economic & community development

provide a base for a regional telecommunications strategy

27

• A strategic competitive advantage• Latest online shopping research in USA confirms nexus• Translate the existing strength of the physical into the virtual• Capitalise on:-

• the ‘Marion’ brand (72% of shopper top of mind recall)• regional catchment size 250,000 (total potential reach 1m)• monthly “physical” visitation - 1.3 million

• Implications for Marion Online :-• ready brand identification• strong links between existing “physical” portal and “virtual” portal• opportunity to create a “physical portal” into the online world • opportunity for strong community-based networks and promotion• stronger potential for identification, trust & loyalty than other portals

• Other international & national portals don’t (at this stage) have these strengths.

THE PHYSICAL/VIRTUAL NEXUS

28

MARION HUB

29

MARION HUB • the “engine room”

• central place for the City of Marion

• central place for a regional catchment of 250,000

• Marion Hub area includes• Marion Regional Centre• Marion Road Business Precinct• Science Park• Flinders Medical Centre• Flinders University• Mitsubishi

30

MARION HUB CLUSTER MEMBERSCity of MarionWestfieldFlinders UniversityScience Park

• Land Management Corporation• Sir Mark Oliphant Building (Flinders University)• Centre for Lifelong Learning

Education ClusterFlinders Medical CentreMitsubishiTelstraTimedance (Kinsmen & Aspect Computing)Citipower

31

MARION HUB CLUSTER• stimulating growth and effectiveness for each stakeholder and for the Marion Region as a whole.

• A cooperative approach to the development of• physical assets• virtual assets• business assets• human resource assets for the region

• To meet the challenges and opportunities in the new global information age.

32

Flinders University

Significant presence in the local community -

-employment, residents, etc.

Resource for the community in terms of

- research expertise

e.g. public health, community attitude surveys, multimedia design and development, sociological and employment studies

- contract consulting (across a broad range of areas)

- education services (includes lifelong learning)- industry development

commercialisation of researchbusiness incubation

- student placements (singly, in teams)

Presentation to the Marion Hub Cluster

‘Marion: A Learning City’

Professor Denis Ralph

Executive Director

March 2000

Centre for Lifelong Learning and Development

The Learning Society: A State Government Priority

Statement of Economic Directions ‘The State needs to work towards the development of a

learning society in which everyone has the opportunity to learn all their lives…..and all people have a desire for Lifelong Learning……’

‘..Government will design new models for providing lifelong educational services, in partnership with local communities, education providers and business.’

‘Lifelong Learning in the work place being promoted and achieved through partnerships amongst providers, industry and research organisations, supported by the Centre for Lifelong Learning and Development.’

Professor Denis RalphCentre for Lifelong Learning and Development

• Lifelong Learning a reality for all

• Lifelong Learning as a ‘cradle-to-grave’ process

• Lifelong Learning for: personal fulfilment social development of communities economic prosperity of our State

• Pursuit of knowledge about learning and learning for knowledge and skills development

Professor Denis RalphCentre for Lifelong Learning and Development

The Learning Society: A State Government Priority

The South Australian Government has given the Centre for Lifelong Learning and Development the following Charter:

Learning encouraged Innovation everywhere Continuous pursuit of knowledge Learning achievements celebrated Strong partnerships Socially just & cohesive Economically sustainable Global/Local perspectives Quality learning infrastructure Corporate citizenship Community conversations

Learning culture Flexible pathways Seamless transitions Learning seen as an investment Technology infusion Active civic participation Barriers to Lifelong Learning addressed Diversity celebrated Learner driven Culture of continuous improvement

Attributes of a Learning City

Professor Denis Ralph SA Centre for Lifelong Learning & Development

City of Marion’s Learning Landscape

Employment Brokers /

Enterprises

SecondarySchools

Douglas Mawson TAFE

FlindersUniversity

Marionon-line

Marion CulturalCentre

SportingAssociations

Housing & Welfare Agencies

CommunityClubs

Service Groups

ChildcareCentres /

Playgroups

Churches

PrimarySchools /

Kindergartens

The Home

Other Groups, Centres &

Organisations

Libraries& Museums

City of Marion:A Learning City

Education Cluster

•1. Improving education, training and employment opportunities through increased integration and cooperation between providers

•2. Improving the quality of life for all citizens by building a sense of being, belonging and becoming

3. Initiating and supporting appropriate community development projects

4. Coordinating and supporting a collaborative approach to market research, marketing and promotion activities

5. Increasing community awareness and adoption of new technologies

The role of the Education Cluster Steering Group is to advance the development of the region’s Human Resource Assets by:

39

NEW STATE GOVERNMENT HUMAN RESOURCE DIRECTIONS

• LIFELONG LEARNING

• COMMUNITY DEVELOPMENT AS THE CUTTING EDGE FOR ECONOMIC DEVELOPMENT STRATEGY

• HPEC

- HIGH PERFORMANCE ENTERPRISING

COMMUNITIES

40

Land Management Corporation

• agency of the State Government

• owns several key land parcels in Science Park

• supports investment attraction (eg. Call centres)

41

MITSUBISHI

• corporate goal “to be recognised as a good corporate citizen, acting with integrity and social responsiveness”.

• delivery to line systems, with good local direct connected suppliers

• good local infrastructure allowing cost effective communications to all

• local community of technology aware and capable groups & individuals

42

FLINDERS MEDICAL CENTRE

• adjacent to Flinders University

• 430 bed public teaching hospital

• university school of medicine

• 100 bed private hospital owned & operated externally

• operating budget $147m

• employees - 2,189 full time equivalents

• telehealth links

• opportunities for partnership alliances within hub area

• market research partnerships

• possible location of services on the Domain

43

Adding Value to The Domain & Marion Hub

”Our consortium will greatly enhance the lifestyle & value for occupants and other stakeholders of The Domain and Marion Hub through: lower costs better services greater convenience and a wider range of higher quality products.”

44

Citipower - 3 Business Units

1. An Electricity Distributor

2. An Energy Retailer in South Australia

3. An Energy Asset Manager

45

Energy Infrastructure Ownership & Management

Reduced Capital requirements

More energy efficient Design & Operation

Comprehensive maintenance

Improved long-term Asset Values

Single Point of Responsibility

Release of Management Time

Risk Transfer

Energy Asset ManagementEnergy Asset Management

46

Macro Infrastructure Services Provision

Electricity generation Electricity supply and distribution Gas supply Chilled and Heating water Standby energy systems Street Lighting Energy metering and monitoring

47

Micro Infrastructure Services Provision

Air conditioning and ventilation systems Mechanical services Power distribution systems Lighting systems feature and functional Building automation and energy management Active and passive systems Support engineering Facilities Management Thermal facade and operational modelling Energy predictions and performance guarantees Energy Consulting Activities

48

Energy Management & Control Systems

• Ongoing Asset Management• Continued Auditing • Sophisticated Remote Monitoring• Centralised Network Alarms • Remote Meter Reading of All Utility Services• Ability to Check Energy Usage “On Screen”• Energy Demand Management• Only One Bill for all Utility Services• Electronic Bill Payment

49

CITIPOWER SERVICES FOR CULTURAL CENTRE

• Review Proposed Base Design

– Active Systems for HVAC» conformance to energy efficiency design principles in

design contract and design brief

» energy performance and maintenance recurrent

» predict the total life cycle cost

– “Passive systems” for building design» building form, orientation, materials, insulation,

fenestration and lighting etc)

» facility modelling for passive design techniques, embodied energy and lighting

• Propose and evaluate alternatives (inc. renewables)

• BOOT proposal

• Design modifications

50

PRESENTATION SUMMARY• to launch a community into the new millennium we need a

new wave of strategic thinkers & generalists

• opportunities to build on strength

• physical assets

• business assets

• human resource assets (social capital)

• physical / virtual convergence is a must

• need a quantum leap by 3 tiers of government in strategic thinking at the grass roots level, about service rationalisation and customer relationship

management

• bottom line is empowerment for the individual

• opportunities for customer-led aggregation revolution