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Breakout Session #

Carly J. Cox, CFCM, Fellow, Director of Contracts, Peerless Technologies Corporation

Jessica Friedman, Director of Marketing, NCMA

Sunday, July 21, 2013

8:15-9:00 AM, 9:15-10:00 AM

Developing Your Chapter’s Social Media Strategy

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What You Must Know About Social Media

• Social Media Platforms– Facebook– Twitter– Linked In– YouTube– Instagram– Blogs/Others

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What You Must Know About Social Media

Platform Primary Feature Benefits

Facebook Connects personal contacts Show & tell

Twitter Small bursts of information Real time updates

Linked In Connects professional contacts Professional networking

Instagram Photo/Video sharing “Scrapbook”

Blogs Robust content Author controlled content

You Tube Video Large audience

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What You Must Know About Social Media

• What’s in it for your chapter?– Brings value – Connects– Communicates– Creates community

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NCMA Chapter Facts

• How NCMA Members Use Social Media*

* Data from 2013 Membership Survey

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What types of posts should I make?

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•LinkedIn – www.ncmahq.org/linkedin– 11,068 members

•YouTube – www.youtube.com/ncmahq– 6,367 views

•Facebook – www.facebook.com/ncmahq– 2,543 likes

•Twitter – www.twitter.com/ncma– 1,776 followers

•Flickr – www.ncmahq.org/flickr– 2,050 photos

Where are NCMA members?

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See What Other Chapters Are Doing

• Specific Chapter Examples– Pentagon Chapter

• First 5 likes get free items

– Dayton Chapter• Register for event through Facebook and receive

event discount

– Others?

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Lessons Learned from the Audience

• Audience participation– What works for you?– What hasn’t worked for you?

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What You Must Know About Social Media

• Make sure people know about your platforms

• Not a one stop solution

• Use multiple marketing strategies to reach the chapter members and non members