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1 Software GroupConfidential
What is Big Data Analytics?
Guy HarrisonExecutive Director, R&D Information Management
8 Software GroupConfidential
What is Big Data?
VolumeTerabytesPetabytesExabytesZetabytes
VarietyStructuredUnstructuredHuman GeneratedMachine Generated
VelocityUser populations xTransaction rates xMachine data
Value Competitive or Collective advantage
14 Software GroupConfidential
• Bluetooth Personal Area Network
• 3G/WiFi Wide Area Network
• GPS
• Storage
• Pulse, temp monitor
• Silent alarms
• Pedometer, sleep monitoring
• Compass
• Camera
• Mike/earphones
• Heads up display
• Emotion/Attention monitor
The instrumented human
16 Software GroupConfidential
Big Data Analytics
Competitive Advantage
Operational Integration
Smarter Algorithms
More Data
17 Software GroupConfidential
Social Media
Big Data Analytic Algorithms
Demographics
Online Systems
Business Intelligence
Personalization
Customer Retention
Customer Acquisition
Dynamic Pricing
Marketing Automation
18 Software GroupConfidential
Machine LearningPrograms that evolve with “experience”
Collective IntelligencePrograms that use inputs from “crowds’ to seem intelligent
Predictive AnalyticsPrograms that extrapolate from existing data into the future
Big Data AnalyticsAKA Data Science
Big Data Analytics
27 Software Group
Big Data Analytics
Search Optimization
Recommendation Systems
Security
• Vulnerability
• Penetration Detection
Fraud Detection
Predictive Analytics
• Churn
• Defaults
Medical
• Risk analysis
• Diagnosis
• Prognosis
Game optimization
Advertising
• Targeting
• Tailoring
28 Software Group
• Machine learning, collective intelligence, Hadoop, predictive analytics, R, Weka, Mahout, are HARD
• Small-medium businesses need help to compete
• Data scientists to the rescue?
Big Data Analytics is HARD!
Thanks!
Guy Harrison
guyharrison.net
Twitter: @guyharrison