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Team Members

Chandan Jha Roll no 14 Chander Shekhar Roll no 15 Harbhazan Singh Roll no 16 M C Sharma Roll no 20 S N Prasad Roll no 46 JMI NEW DELHI

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2001-Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.

Big Bazaar is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd., which in turn is a segment of the Kishore Biyani, regulated Future Group of Companies. Moreover the customer friendly ambiance and the organized retailing of products also makes Big Bazaar one of the successful retail companies in India.

There are 89 Big Bazaars in India and the format is the highest revenue and profit generating unit for the Future Group that Biyani founded. Biyani has plans to hive off Big Bazaar and may eventually take it public

after doubling the number of stores by March 2009.

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TARGET MARKET

India’s $300 billion annual retail market

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Major Task To infuse confidence in Indian brands

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Sunday, June 1, 2008The Big fight for 'Big Bazaar'

It cannot be a zero-sum game anymore. We need to create win-win-win scenarios - where we can win, our business partners can win and the customer can win.

where he describes himself as the creator and destroyer (and re-creator) of all that he builds - he doesn’t believe in preserving because that’s when the company starts stagnating. So, every few years, KB changes their entire organization structure to adapt to the current and future environments, and that’s why they now have a new name “Future Group”:

ACE future the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.

It all happened (and is happening) in India

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Big Bazaar Big Bazaar is not just another hypermarket (a bit like a

discount store). It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. It provides discounts ranging from 8-6 percent to the market.

Promising that nobody sells cheaper and better, the Big Bazaar store, and offers special discounts and offers of up to 60 per cent on more than 1,60,000 products 365 days a year.

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Group Vision Future Group shall deliver Everything,

Everywhere, Every time for Every Indian Consumer in the most profitable manner. 

Group Mission We share the vision and belief that our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we

do. We shall ensure that our positive attitude, sincerity, humility and united

determination shall be the driving force to make us successful.

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Core Values 

Indian ness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our

conduct. Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and

information. Valuing and Nurturing Relationships: to build long term relationships. Simplicity & Positivity: Simplicity and positivism in our thought,

business and action. Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

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Strategies To Minimize Retailing Cost

Operating Fewer Staff on the floor –one person for

every 500 sq ft. Furniture cost- Rs. 800 sq ft unlike the Rs.

1600 sq ft.( Life style, Shoppers’ stop)

Sourcing- (Cut down 25-30 percent)

Channel- (Cut down 15-20 percent)

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Tricks of the trade Saving shelf space.

- Deft use of signages to help the consumers.- One stop shopping- To Ensure enough pull to snatch away customers

from the neighborhood.- Way to deal out unsold stocks.- Plans to have in-store promotion as well slow

moving product-Concept of “Today’s Price’-Every day a chosen product is

being sold at lower than usual prices .

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Big Bazaar Wholesale Club Now Save, Even more

The Big Bazaar Wholesale Club brings to you an opportunity to save in bulk as you buy in bulk. In line with the Big Bazaar tradition of providing best deals at best prices, the Big Bazaar Wholesale Club provides you bulk deals at wholesale prices.

An extension of Big Bazaar, the Big Bazaar Wholesale Club offers multi-packs and bulk packs of a select range of merchandise at wholesale prices. The merchandise categories range from Food & FMCG to Home Linen and many more. You will not find any merchandise being sold loose/single unit (except fresh) at a Big Bazaar Wholesale Club.

A typical Big Bazaar Wholesale Club is located adjacent to a Big Bazaar in the form of a separate section. The look and feel of a wholesale market is evident in the stores from the stacking styles and use of a lot of hand written signage by chalks on black slates.

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With retail market in India especially in metros where standard of living and disposable income is at an all time high, competitors will vie for the market share and can stoop to any levels while marketing their products. Guerilla marketing is just one of the strategies and surely one can learn a lot from the ongoing battle,

Things have already started to boil coz of this ad campaign and both Lifestyle, Shoppers Stop are analyzing the effect of the strategy used by Mr Biyani and Future Group. Lifestyle are even planning to take Future Group and their ad campaign to Advertising Standards Council of India (ASCI). I just feel, Future Group have done a very creative job and surely time will tell the effect of this strategy – by this I refer to both Future Group and their competitors.

Keep watching this space for more cuz I am sure this is just is just the beginning !!

For more on Guerilla marketing strategy :

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Apparently its part of Big Bazaar’s (owned by Biyani’s Future Group) new Guerrilla Marketing Strategy according to agencyfaqs.com Surely one must have heard about the guerilla warfare strategies during one of those boring history sessions

in the world of cut throat competition, corporates use extension of the same strategy in marketing…hmmmm never imagined this while we were in our shorts !! Corporates like coke, pepsi, etc have been using the same for quite some time now and the latest entrant is our very own ‘Future Group’- Big Bazaar, Pantaloons, Future Bazaar, eZone are all part of this group and they are taking on the biggies like Shoppers Stop, Lifestyle, and Tata’s Westside.

In order to do the same, Future Group have come up with 3 catchy/cocky and cheeky ad campaign which surely does catch your eyes (whether one changes their loyalty or not, only time will tell) and surely one cant resist appreciating the same..

Keep West-aSide. Make a smart choice ! Shoppers! Stop. Make a smart choice !

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Big Bazzar

Rating: Parking Ambience & Decor Store Range Value for Money

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Challenges…

Quality Timely Delivery After Sale Service Shopping Experience Number of orders

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Feedback: Big Bazaar is luring customers to its Electronic Bazaar

but they are not allowed to touch or feel the various branded electronic goods. There is no home delivery nor are there trained salesmen to guide the customers and ensure they get the right product.” There are also complaints that certain goods that are packaged and given to customers were in a damaged condition.

our spending budget is Rs 1,500, we end up paying over Rs 2,500 due to impulsive buying. Moreover, we spend a lot more to reach a Big Bazaar hypermarket.”

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New Opportunities

Retailing through Internet & web based technologies.

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Threat:

Competition with giant retailer like Reliance ,Spencer etc.

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The Anil Ambani-led wing of the former Reliance group, on the other hand, uses ‘Big’ as the moniker for its entertainment and media channels ranging from Big FM, India’s largest radio network, to Big Video, Big Music, Big Flicks under Reliance Big Entertainment Pvt Ltd.

Big Bazar is “one of the many names under consideration by Reliance Big Entertainment for aggregated retailing of our entertainment products and services under one umbrella brand” says a spokesperson for Reliance.

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BIG BAZAAR….USP 1B population. Availability of Liquid Cash \Disposable

Income among Young Generation Affordable man power Craze, Passion among Mr. Customer

(Consumer) More products ….Under ONE roof Affordable price Sentiments -To infuse confidence in Indian brands Scheme Buy 01 get one free,20% dis ..etc

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THANKS