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Basic Elements 2Pertemuan 17-18

Matakuliah : U0254 / Desain Komunikasi Visual 1

Tahun : 2005

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basic elements

• texture the visual or tactile appearance of a surface.

surfaces can look or feel smooth, rough, soft, cool, or warm. they can look pleasant or unpleasant, which can have a dramatic effect on a display.

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basic elements

• color color can be used to elicit specific emotions and

reactions. red attention-grabbing, hot color. blue calming or convey stability. some color combinations are used to create a specific identity or may be used in conjunction with texture to simulate the look of other objects (the look of plain paper wrapping or neon lights).

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basic elements

color may provide cues for the reader.

sometimes considered a separate element of design, value is the relative lightness or darkness of an area compared to the surrounding area.

tints of gray or red are different values of the same color. changing values

can create contrast, movement, and emphasis.

http://mwwindowtoart.com/artfoundations.html

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examples

• lines :

lines quality

http://www.usask.ca/education/coursework/skaalid/theory/cgdt/line.htm

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examples

• lines :

Peterson, Bryan L., (2003), Design Basic for Creative Results, pg 28-30

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examples

• lines :

Peterson, Bryan L., (2003), Design Basic for Creative Results, pg 31, 33, 34.

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examples

• shapes :

geometric shapes organic shapes

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examples

• shapes :

Peterson, Bryan L., (2003), Design Basic for Creative Results, pg 60, 64, 66