1 Advanced product planning: Systemic definition of new product requirements Georgia Fotaki.
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Transcript of 1 Advanced product planning: Systemic definition of new product requirements Georgia Fotaki.
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Advanced product planning:
Systemic definition of new product requirements
Georgia Fotaki
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Agenda
Overview of the Method
Related Literature
Process Deliverable Diagram (PDD)
Example of the method
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Overview of the Method
A new method for systemic definition of new product requirements
Developed and distributed in 2006, by the lecturers of the University of Leeds; Dr. Agouridas, Dr. McKay and. Dr de Pennigton, and the vice president of Rolls Royce, Henri Winand.
Based on principles of system engineering.
Facilitates the identification and analysis of the requirements of customers and other stakeholders.
Design of product requirements.
Assisting tool for product development teams.
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Main activities
Perceived Solution Perceived Solution
Product Requirement
Product Requirement
Design Requirement
Design Requirement
Expressed Stakeholder Requirement
Expressed Stakeholder Requirement
Stakeholder Requirement
Stakeholder Requirement
Revision of product requirements
Analysis of stakeholder requirements
Derivation of design requirements
Functional Requirement
Functional Requirement
Global Constraint
Global Constraint
Design Requirement
Design Requirement
Stakeholder Attribute
Stakeholder Attribute
Mapping Relationship
Mapping Relationship
Stakeholder need
Stakeholder need
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Related Literature
Two dominant product development models that support system approaches for product planning:
Integrated Product Development (IPD) - Defined by Andreasen and Heijn in 1980. - 4 phases for design requirements stemming from stakeholders
analysis.
System Engineering and Integration -Defined by the International Council on Systems Engineering. - Identification, documentation, definition of the stakeholder
requirements. - Clear structure, but limited success.
Method evaluation through studies drawn from health sector and fast moving consumer sector.
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Process Deliverable Diagram(PDD)(1)
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Process Deliverable Diagram(PDD)(2)
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Process Deliverable Diagram(PDD)(3)
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Example
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Example: Family Car(1)
ID Compound Expressed Stakeholder Requirement ID Stakeholder Requirement as single statements
ESR10 Big interior and storage capacity. SR2SR3
1. A car must have a big interior.2. A car must have a big storage capacity.
ESR11 Automatic braking system (ABS) and airbags. SR4SR5
1. A car must have an automatic braking system.2. A car must have many airbags.
Product: Family Car
Customers: Adults who travel, Adults with families
Pay attention to: Car space, Safety
Decompose COMPOUND STAKEHOLDER REQUIREMENTS into SINGLE STATEMENTS
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Example: Family Car (2)
ID Perceived Solutions Restated as
ID Stakeholder Requirement
PS12 Provide 5 seats and enough leg room.
SR2 A car must have a big interior.
PS13 Provide big storage capacity. SR3 A car must have a big storage capacity.
PS14 Provide Anti-lock braking system. SR8 A car must be safe, stable and well-controlled.
PS15 Provide 4 or more airbags. SR9 A car must have airbags for every passenger.
Restate PERCEIVED SOLUTIONS as STAKEHOLDER REQUIREMENTS
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Example: Family Car(3)
Stakeholder attribute
Stakeholder Needs
A car must have a big interior.
A car must have a big storage capacity.
A car must be, stable and well-controlled.
A car must be safe.
A car must have 5 seats and enough leg room.
A * B **
A car must have a big storage capacity.
B A
A car must have an Anti-lock braking system.
A B
A car must have airbags for every passenger.
A
Mapping STAKEHOLDER ATTRIBUTES and STAKEHOLDER NEEDS
*Primary mapping A **Secondary mapping B
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Thank you for your attention!
Questions?