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ADAMFROM‘D’ to ‘M’ADAM SOLUTIONS TEAMCONTENT MANAGEMENT SOLUTION PRACTICE

AUGUST 5, 2015

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ADAM BOMB

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OUR USERS

JANE BRADLEY

Marketing department

On a daily basis working on a marketing materials to prepare digital and printing advertising.

Producing high-quality advertising materials in print and digital format.

FRANK WALKER

Product department

Responsible for the product development and production.

Producing high-resolution photos of products as well as product information.

KEITH CARPENTER

Brand management department

Responsible for brand management activities.

Producing images with corporate logos, brand materials, guidelines.

MIKE PEARSON

Photo production department

Performing photoshoots of products in-use by celebrities as well as editing, cataloging and post-production of photos.

Producing high-quality photos.

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OUR USERS

JANE BRADLEY

Marketing department

On a daily basis working on a marketing materials to prepare digital and printing advertising.

Producing high-quality advertising materials in print and digital format.

FRANK WALKER

Product department

Responsible for the product development and production.

Producing high-resolution photos of products as well as product information.

KEITH CARPENTER

Brand management department

Responsible for brand management activities.

Producing images with corporate logos, brand materials, guidelines.

MIKE PEARSON

Photo production department

Performing photoshoots of products in-use by celebrities as well as editing, cataloging and post-production of photos.

Producing high-quality photos.

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ZEE PROBLEM

No single source of assets1

Many versions of the same asset stored and used3

Each department using their own system or storage

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It’s hard to reuse existing assets5

It’s hard to find assets produced by others2

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SOLUTION:IMPLEMENT DAM

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IT’S NOT THE END

Manual asset ingestion1

Many versions of the same asset stored and used3

No omnichannel delivery4

No business processes defined on top of the DAM2

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SUMMARY

DAM is all level solution: from user to corporate3

ADAM is the most flexible solution on a market4

ADAM is extensible and customizable5

DAM is one of the fastest growing business domains

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DAM is must have for any company2

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SATISFACTIONCUSTOMER

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CHALLENGES

PEOPLE

• Business people

• High expectations about usability and error proof solution

• Concurrent hopes

ORGANIZATION

• End-to-end solution

• Many departments with unique processes

• Turn key solution expected

DATA

• Key point A – data flow integrations

• Key point B – data integrity and validity

• Key point C – data migration and consolidation

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CHALLENGES AND SOLUTION

PEOPLE

• Business people

• High expectations about usability and error proof solution

• Concurrent hopes

ORGANIZATION

• End-to-end solution

• Many departments with unique processes

• Turn key solution expected

DATA

• Key point A – data flow integrations

• Key point B – data integrity and validity

• Key point C – data migration and consolidation

• Discovery phase with business architect

• Elaboration, analysis, prioritization and planning

• ADAM Platform: MVP

• ADAM Platform: Complete Solution

• Team organization (discovery/planning stream, delivery streams, support streams)

• Documentation and trainings

SOLUTION

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8 PROJECTS 80 PEOPLE

30 ADAM CERTIFIED5 ADAM IT-PRO

2 ADAM TRAINERS

40 PEOPLE ON THE BIGGEST ONE

DEDICATED R&D TEAM

EXISTSFROM 2011

ADAM COMPETENCY

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ANSWERSQUESTIONS AND

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ADAM WORKSHOP

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THANK YOU