1 A Service E-commerce Data & Analysis Core capabilities 2013 Planet Retail.

1A Service

E-commerce Data & AnalysisCore capabilities

2013Planet Retail

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1. The e-commerce environment

2. Retailer Analysis

3. Case Study: ASOS

4. Country Analysis

5. Case Study: China

6. Consumer Insight

7. Meet the experts

ContentsContents

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The SolutionTo help you achieve this, we have built an exciting new module, which will enable you to fully understand the e-commerce market. We can help determine which countries and sectors have the most growth potential and which retailers are set to outperform. Our e-commerce specialists have created this module using a robust methodology, allowing detailed interrogation of current and forecasted data.

NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine levels of spend online via different devices, gain a clear picture of what drives people to shop online; understand what influences their purchasing decisions; learn how they could be encouraged to shop more via the internet; and discover what is important to them when doing so.

The e-commerce environmentThe e-commerce environment

The ChallengeWith the online channel set to substantially outperform traditional formats, both suppliers and retailers are looking to understand the opportunities and threats for their business. The real challenge is determining where the growth is coming from and how it can be exploited in emerging markets and fully realised in mature ones. Understanding the dynamics of this increasingly competitive channel is essential in driving future growth.

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What is E-commerce Data & Analysis?What is E-commerce Data & Analysis?

Consumer Data

Retailer Profiles Country Analysis Consumer Insight(Trend Reports)

Financial & critical analysis

Forecasting & developments

Visitation data

Satisfaction & Net Promote Score

Concept & Strategy

Website audits

Social Media

M-commerce

Internet access & use

Non-store channels used

Category spend

Forecasting

Device spend

Spend per head

Frequency of shop

Social Media

Drivers of online spend

Fashion

Grocery

M-commerce

BRIC

Multi-channel

US-specific

Retailer AnalysisUnderstanding the e-commerce channel

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Online sales figures of over 150 e-commerce retailers across 10 key markets

Fully integrated into the Planet Retail online portal Forecasted 5 years ahead to give your business the ultimate competitive

advantage Detailed analysis of a retailer’s multi-channel strategy including social media

and m-commerce Assessment of a retailer’s online operation, including SKU count by product Extensive audit of a retailer’s websites to reveal features and functionality Detailed data on multi-channel operation, including number of click & collect

stores

Consumer Data Visitation data & conversion rates Shopper profiling Customer satisfaction & Net Promoter Score

E-commerce: Retailer AnalysisE-commerce: Retailer Analysis

Concept & Strategy

Financial & critical analysis

Satisfaction & Net Promoter Score

Visitation data

Forecasting & developments

Social Media

Website audits

M-commerce

*Forecasted by 5 years

Case Study: ASOS

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Case Study: ASOSCase Study: ASOS

Aim is to generate £1billion in sales from 5 key markets by 2015

International markets set to account for 86% of sales by 2015. China & Russia BIGGEST opportunity

Almost two-thirds of sales now come from outside the UK Looking to remove purchasing barriers to drive international expansion

USA+344%

UK+26%

EU+303%

RoW+882%

Total retail sales +379%International sales +597%

Growth

2012 to 2017

Dedicated websites

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Overview of online and multi-channel

operations and capabilities

Snap-shot of online & multi-channel

proposition

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Cast Study: ASOSCast Study: ASOS

Detailed critical analysis of online and multi-channel strategy

and operation

Critical assessments of social media and

m-commerce strategies

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Comprehensive analysis of product

categories sold, with number of products

available on each website operated.

Detailed audit of retailer’s e-commerce and multi-channel capabilities,

including presence on social networks and fulfilment options. Allows you to

determine what best-in-class looks like.

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Overview of payment options and

customer care facilities available on

website.Complete review of

website’s functionality. Assess the usability of the

website to determine what winning online

shopping experiences look like,

and identify innovation and

technology enhancement that will result in high conversion rates.

Country AnalysisUnderstanding the e-commerce market

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E-commerce: Country AnalysisE-commerce: Country Analysis

Gain a comprehensive understanding of the e-commerce market and shopper across 10 key markets

Fully integrated into the Planet Retail online portal Total value of the e-commerce market forecasted 5 years ahead Sales broken down by non-store channel including online, catalogue, mail

order, and TV shopping Broken down into 14 categories Broken down by device (mobile, tablet, PR, laptop) Spend per head by category and by device Frequency of shopping by category, and by device

Device spend

Internet access & use

Forecasting

Non-store channels used

Category spend

Spend per head

Frequency of shop

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Which retailers and markets are covered?Which retailers and markets are covered?

AdeoCasinoGrupo MMHermesLojas AmericanasMagazine LuizaMaquina de VendasO BoticárioPortcasaStaplesWalmart

AdeoAmazonAuchanCarrefourCasinoDartyDixons RetailITM (Intermarché)LeclercLouis DelhaizeMetro GroupOtto GroupOxylanePPRRakutenSystème Uvente-privee.com

AmazonConradDelticomDixons RetailEdekaGlobusK-Mail OrderMedionMetro GroupOtto GroupQVCRakutenSchwarz GroupTengelmannWeltbildZalando

Alliance BootsAmazonAppleArcadia GroupASOSDebenhamsDixons RetailHome Retail GroupJohn LewisKingfisherM and M DirectMarks & SpencerN BrownNextOcadoOtto GroupPPRQVCRakutenSainsburyShop DirectStaplesTescoWalmart

AmazonAppleASOSBest BuyCostcoCVSDellGap (The)Home Depot (The)Kohl'sLowe'sNeweggOffice DepotQVCRakutenSearsStaplesTargetWalgreensWalmart

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Which retailers and markets are covered?Which retailers and markets are covered?

360buy51buyAmazonAskulAuchanCarrefourDangdangGOMEMecoxLaneNeweggSuningVanclWalmart

AmazonEmart IndiaFlipkartFuture GroupHomeshop18IndiaplazaK Raheja CorpMyntra.comNaaptolYebhi

AmazonCoop ItaliaDixons RetailEsselungaMedia ShoppingMetro GroupPAMQVCYoox Group

AEONAmazonAppleAskulCecileDHCdinosEdionIsetan MitsukoshiJ. Front RetailingJoshin DenkiJupiter Shop ChannelLAWSONNissen GroupNojimaOtto GroupQVCRakutenSenshukaiStreamUnyWalmartYamada Denki

AuchanHolodilnikKomusKupivipM.videoMetro GroupOtto GroupOzonPleerPPRSvyaznoyUtkonosWeltbildWildberries

Case Study: China

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Case Study: China - Methods of accessing the internetCase Study: China - Methods of accessing the internet

Determine how online shoppers are accessing the internet. Revealing role of different devices, such as Smartphones and tablets in online and multi-channel shopping

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Case Study: China - No. of days per month internet used for each activity Case Study: China - No. of days per month internet used for each activity

Determine how online shoppers are using their internet access. Revealing the proportion using it to shop, and the engage in social media etc.

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Case Study: China - Online spend by DeviceCase Study: China - Online spend by Device

Determine how much is spent online using a computer, mobile phone and tablet. See spend by each device broken down by key product categories

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Case Study: China - Proportion Spent Case Study: China - Proportion Spent

Determine levels of spend by each demographic. Spend is broken down by main product categories. Identify biggest spenders in each category online

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Case Study: China – Non-store channels used to shop each category Case Study: China – Non-store channels used to shop each category

Key indicators of online shopping behaviour, such as spend per head, frequency of online shopping. All broken down by non-store channels used, product category, and devices used to shop online

Consumer InsightBringing the data to life with in-depth Reports

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Understanding the E-commerce shopperUnderstanding the E-commerce shopper

NEW for 2013! We surveyed nearly 15,000 consumers in 10 key markets. You can now determine levels of spend online via different devices, gain a clear picture of what drives people to shop online; understand what influences their purchasing decisions; learn how they could be encouraged to shop more via the internet; and discover what is important to them when doing so.

Country’s populace accurately represented

7,364 men and 7,325 women surveyed Trusted partner Research Now provided online panellists

Established and emerging e-commerce markets

UK, USA, Italy, France, Germany, Russia, India, China, Japan, Brazil

Granularity to help ensure accurate online spending

Grocery, health & beauty, clothing & footwear, DIY & gardening, home & homewares, car accessories & parts, consumer electronics, mobile communications, office supplies, entertainment, sports, toys & games, parent & baby, digital media

Full behavioural & attitudinal study

Who - demographic profiling, identifying the most valuable online shoppers

What - how frequently categories are bought online, spend by category and in total, spend per head

Why (and why not) – satisfaction drivers, factors of importance, barriers to spend, purchasing decision influencers

How - use of each channel to shop, devices used (PC, mobile, tablet). Role of mobile in the path to purchase

Current and future habits - spend in each channel and likelihood of each channel being used in future

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Our in-depth Trend Reports deliver the ‘So what?’ and the ‘What now?’ insight to accompany our consumer data

Bringing the data to lifeBringing the data to life

Social Media


Fashion

Grocery

M-commerce

BRIC

Multi-channel

US-specific

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Coming SoonExciting new content and functionality

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Coming SoonComing Soon

RSS feeds with the latest e-commerce news and developments

Market share

Category and device spend forecasted by 5 years

Dedicated Data Analysis tool for interrogating e-commerce data across retailers and countries

Extended retailer coverage focusing on China, Russia, the USA and the UK

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Based in London, Malcolm is responsible for Planet Retail’s e-commerce coverage. Malcolm has been analysing and researching the industry since 2004, specialising in food and grocery, home-related sectors and multi-channel retailing. He has worked for the British Retail Consortium, Verdict Research and most recently the retail research agency ABA Market Research. Malcolm regularly presents Planet Retail’s views to senior industry and professional services audiences as well the media. He holds a Bachelor of Science in industrial systems & business management from the University of Westminster, London.

All images ©Planet Retail Ltd unless otherwise stated.

Meet the experts

Malcolm PinkertonResearch Director, [email protected]

Malcolm PinkertonResearch Director, [email protected]

Lisa Byfield-GreenSenior Retail Analyst, [email protected]

Lisa Byfield-GreenSenior Retail Analyst, [email protected]

Lisa Byfield-Green is a Senior Retail Analyst, specialising in Leisure & Entertainment and e-commerce. Lisa is a regular contributor to television, radio and print media and a sought-after speaker at conferences. She has published several recent reports for Planet Retail on e-commerce, m-commerce and social media trends and has specialist knowledge of e-commerce giant Amazon. Lisa has researched the global retail industry for more than 15 years and previously worked for a leading grocery retail publication. She has also worked in the IT sector. Lisa holds a BA Honours in Modern Languages and European Studies (French and German) from the University of Bath.

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1 A Service E-commerce Data & Analysis Core capabilities 2013 Planet Retail.

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