Email and Social Networking

Social Networking in Plain English

Quick Survey• Do you have a Myspace account? Facebook? Flickr?

Linked In?• Have you ever searched for something on Wikipedia?

Yahoo? Google? Ask?• Do you read blogs?• Do you use a RSS (Really Simple Syndication)

reader:Google,Newsgator or Bloglines?

• Do you or a client of yours use social media marketing?

RSS in Plain English

Why use Social Media to Network?

• Reconnect with old friends• Keep in touch with current friends• Create new friendships• Share common interests• Find a job (or clients!)• Establish business relationships• Market yourself to the world

What to look for when using Social Networking

• Profiles• Security• Features• Search• Help/Support• Legitimate Friend Focus (No spam)• User demographics

How to Network

• Create Positive News– http://media.floridarealtors.org/GreatTi

meToBuy/– http://www.realtor.org/library

• (Right Tools, Right Now)

– http://www.RAMDC.com– RSS Feeds– Real Estate Statistics

http://www.realtor.org/library/library/fg006

Just HOW do you market?• Use video, pictures and voiceover

– 90% of buyers search the internet first for homes

– Buyers are looking for detailed information, multiple pictures, and virtual tours!

• YouTube, Camtasia, Jing, or Powerpoint are great ways to add voiceover to your videos or virtual tours.

• Viddler is another great outlet for making low budget productions

Myspace

• Difficult to farm or get real information

• 62% older than 25 years old• 40% are 35 or older• 83% claim to make at least 100K over

year• 19% claim to make over 100K per year• The bar scene

Facebook• More than 150 Million active users• More than 600K new registrants every day since

January 2007• Over 47K work related, collegiate, and high school

networks• More than ½ of users are outside of college• 6th most trafficked website in the US• More than half of active users return daily• People spend an average of 20 minutes on the site• #1 Photo sharing site on the web• 63% are female• 62% are also on MySpace• If facebook were a country, it would be the 8th most

populated country

Linked In• 21 Million Users• Average Age 41• Average income 110K• Average of 25 new members join every minute• All fortune 500 companies have executives on

Linked in• More than 1.4 million members self identify

themselves as Sr. Executives• 34% own a smart phone or PDA• 38% female• Traffic is up in the recession

Plaxo

• 1.3 Million users• 62% female• 20% on facebook, 53% on Myspace,

11% on LinkedIn

Twitter• Growth rate for Twitter was 752%, for a total of 4.43

million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors

• 11% of online adults use Twitter or update their status online

• Twitter users are mobile, less tethered by technology • a top 500 site that reaches over 4.1 million U.S.

monthly people. The site attracts a more educated, slightly more female than male, young adult audience.

• Compete shows that Twitter is receiving 8million unique visitors in the month of March 2009

• 55 percent month-over-month growth rate

Wikipedia

• More than a third of American adult internet• users (36%) consult the citizen-generated• online encyclopedia Wikipedia.• • Credibility has been called into question.• • Regardless, Wikipedia receives top

placement• on Google and almost 10% of daily Internet• users visit the site.

Wikis in Plain English

Central Desktop

• A way to create your own intranet

• Create Webinars (DimDim.com/Jing.com)

• Share Content

• Single Sign in

• Invite others!

Begin somewhere and start your own blog!

WordPressHomethinkingRealBloggingAgentGenius

How Can You Use Blog Sites?

Create unbiased articles about your company,executives and important news stories

Web site traffic increases

Cross-reference your articles with related articles

New user discovery

Reputation management

Subscribe to updates to monitor changes, Manage photos, links, content, etc.

Others

• Pathology• Tagged• Bebo• Hi5• BlackPlanet

Blogs in Plain English

How RAMDC can help!

• Check out the Social Events Calendars• ProxioPro• Get Designated! Attend classes to meet

other people• Attend State and National Conventions• Join other Realtor/Networking

Organizations– WCR Women’s Council of Realtors– CRS Certified Residential Specialist– GRI Graduate Realtor Institute– NARPM -CCIM -CRB

www.Facebook.com

m.facebook.com.

Be Profitable with Facebook

• 30 Friends/ 5 Minutes• No timewasters

Facebook Etiquette• Don't leave personal information unless you want it known. ("I

got a new phone: (205) 555-1234.")

• Don’t leave sensitive correspondence ("Hey, man. I'm sorry to hear about your aunt passing away.")

• Don’t leave incriminating stories ("I was just thinking about that time we got arrested in Tijuana. You remember that??").

• Status updates can be fun to read, their humor decreases as their frequency increases. We don't need to know about your every move; one update every few days is certainly sufficient.

• Keep your Status updates at least relatively interesting. Nobody cares to read: "John Doe is going to take a nap."

Privacy Settings

SettingsChoose which friend appear

in your friends listAdjust your e-mail

notification settings

Things to Do!Tagging your friends

Edit Your Networks

Creating Events

Create a Group(Lists)

Manage Your Newsfeeds Hide Cousin Pookie’s Updates

Create/Join Group-Pages Add External Content to your Wall

Facebook Pages

• Give your business its own identity• Get fans• Keep it interesting

– Post video, photos, applications, messages

• Page vs. Group• df

How to coordinate all of your Social Media Sites from one

page!

www.Sendible.com or www.Ping.fm also lets you schedule Facebook messages ahead of time so you can send messages to your friends, customers or colleagues in the future.

How to Syncs Photos of Facebook Friends with Contacts in Microsoft Outlook/Windows Mobile

• Outsync: http://www.melsam.com/outsync/

• OutSync is a free Windows application that syncs photos of your Facebook friends with matching contacts in Microsoft Outlook. It allows you to select which contacts are updated. So you can update all contacts at once or just a few at a time.

• The main benefit of OutSync is for Windows Mobile users. Updated contacts are automatically synced with Windows Mobile devices by Exchange server or ActiveSync. Thus new and fun photos appear during calls and other places where contacts are used.

TwitterTwitterTwitterTwitter

In Plain EnglishIn Plain English

Before You Start~

• Figure it out- get a game plan!– How will you use twitter

• Informational• Personal• Chatty• Customer service?• Updates, Specials, Coupons,Listings. Organizational?

– Who is your audience?– Write your bio– Find a great profile picture to post

Sign Up!

Privacy

• You don’t have to follow everyone who follows you- or allow everyone to follow you!

• You can remove or block people- even after you follow them

• You CAN send private messages

Best Practices• Don’t Spam people!

– Don’t post duplicates or cross post

• Be casual and conversational• Offer exclusive Twitter coupons or deals• Post pictures and video- USE THE APPS!• Ask questions (See polling!)• Try talking about something besides yourself!• Limit your Tweets to 5 a day!

Twitter Lingo

• Following• Tweet/ReTweet • @username• Tweetup • Twitterlebrity• Tweet• Twittersphere

Twitter Shortcuts• @username + message

directs a twitter at another person, and causes your twitter to save in their "replies" tab. Example: @meangrape I love that song too!

• D username + messagesends a person a private message that goes to their device, and saves in their web archive. Example: d krissy want to pick a Jamba Juice for me while you're there?

• WHOIS username retrieves the profile information for any public user on Twitter. Example: whois jack

• RT, or retweet- repost their messages and give them credit

• Hashtag (#) -Categorizes messages for searches

MORE Twitter Shortcuts • GET username

retrieves the latest Twitter update posted by the person. Example: get goldman

• NUDGE username reminds a friend to update by asking what they're doing on your behalf. Example: nudge biz

• FAV usernamemarks a person's last twitter as a favorite. (hint: reply to any update with FAV to mark it as a favorite if you're receiving it in real time) Example: fav al3x

• STATS this command returns your number of followers, how many people you're following, and your bio information.

• INVITE phone numberwill send an SMS invite to a friend's mobile phone. Example: Invite 415 555 1212

THINGS TO DO ON TWITTER

…besides Tweet!• ScreenCast

– www.screenr.com OR– www.Tweetube.com OR– TwitVid.com OR– 12seconds.TV

• Raise Money– www.twitpay.com

• Play a song– www.Songza.fm

AND MORE!!!

• Share your files:– www.filesocial.com

• Share Business Card– www.twtBizCard.com

AND EVEN MORE!!!

• twtpoll - create online pollstwtvite - event managertwtlong - send longer tweetstwtQpon - create online couponstwtjobs - find jobstwtBiz - business directorytwtTRIP - travel organizertwtwlst - gift registrytwtcard - greeting cards

How about …

Marketing with Microsoft Outlook!

• Creating Email Accounts– Tools>Email Accounts

• Creating Email Signatures– Tools>Options>Mail Format

• Send Email at a later date– Compose>Options>Options>Deliver By

• Read Receipts

• Work with Contacts• Integrate with the MLS• Mail/Email Merge

– From Contacts, Tools>Mail Merge• Use Calendar• Assign Users• Organize email

– Tools>Organize• Automating rules

– Tools>Rules