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Transcript of 1 © 2008 Citrix Systems, Inc. — All rights reserved Citrix Essentials for Microsoft Hyper-V...
1© 2008 Citrix Systems, Inc. — All rights reserved
Citrix Essentials for Microsoft Hyper-VSelling & Positioning StrategiesCitrix Essentials for Microsoft Hyper-VSelling & Positioning Strategies
Insert speaker name and titleInsert speaker name and title
2© 2008 Citrix Systems, Inc. — All rights reserved
Contents
• Citrix Essentials: What's in it for you and your customer?
• What is Citrix Essentials™ for Microsoft® Hyper-V™?
• Key Customer Benefits
• Pricing, Sample Deal, Support
• Target Customer Scenarios
• Getting Started
3© 2008 Citrix Systems, Inc. — All rights reserved
What’s in it for the Customer?
• Cost effective virtualization solution
• Advanced virtualization management
• IT agility and resource efficiency
4© 2008 Citrix Systems, Inc. — All rights reserved
What’s in it for You (Citrix)?
• New revenue opportunities (Hyper-V)
• Better field engagement with Microsoft
• Upsell into XenDesktop environments
5© 2008 Citrix Systems, Inc. — All rights reserved
What’s in it for You (Microsoft)?
• Stronger VMware compete story
• Deeper storage integration
• Stronger VDI story
6© 2008 Citrix Systems, Inc. — All rights reserved
What’s in it for resellers?
• Increase Microsoft related revenue
• Sell more enterprise storage
• New services opportunities
• More virtualization choices for customers
7© 2008 Citrix Systems, Inc. — All rights reserved
Citrix Essentials for Hyper-V extends Windows Server 2008 Hyper-V and System Center
Citrix Essentials for Microsoft Hyper-V Advanced virtualization management for the virtual datacenter
7
Advanced storage
integration
Automated lab
management
Dynamic provisioning
services
Citrix Essentials for Hyper-V
Workflow orchestration
8© 2008 Citrix Systems, Inc. — All rights reserved
Microsoft & Citrix Server Virtualization
(link to video)
9© 2008 Citrix Systems, Inc. — All rights reserved
Customer Benefits
Get the most out of your storage
Roll out new server workloads with ease
Streamline test & development environments
Automate complex and script intensive operations
10© 2008 Citrix Systems, Inc. — All rights reserved
Target Environments and What to PositionServer farms• Terminal services/XenApp• VDI/XenDesktop• Web servers
Enterprise storage architectures• FC SANs• iSCSI
Dynamic provisioning services
Advanced storage integration (StorageLink)
Lab environments• Test servers• Development servers• Stage/Pre-producstion
Automated lab management
Datacenter automation• Remote disaster recovery• Server provisioning
Workflow orchestration & StorageLink
11© 2008 Citrix Systems, Inc. — All rights reserved
Essentials for Hyper-V Editions
Key Features Enterprise EditionPlatinum
Edition
Advanced Storage Integration with StorageLink
Dynamic Provisioning Services (need to clarify licensing)
Workflow Orchestration
Multi-Hypervisor Interoperability
Microsoft Management Support
Automated Lab Management
Price, Per Physical Server $ 1,500* $ 3,000*
* Quantity-based pricing available for 5x, 10x, 20x and 50x licenses
12© 2008 Citrix Systems, Inc. — All rights reserved
Microsoft + Citrix deliver advanced virtualization
Comparison Microsoft + Citrix VMware
High performance bare metal hypervisor 64-bit 32-bit
Unlimited servers, VMs, memory P P
Advanced features (high availability, shared storage, etc.) P P
Centralized multi-server management P P
Highly available management architecture P $$$
Advanced integration with storage arrays P (with Citrix) P
On-demand provisioning of server workloads P (with Citrix)
Simplified management of server workload images P (with Citrix)
Workflow orchestration P (with Citrix)
Lab management P (with Citrix) $1566 per CPU socket
13© 2008 Citrix Systems, Inc. — All rights reserved
Comparisons – 20 servers
Citrix Essentials for Hyper-V, Platinum Edition
Microsoft Hyper-V (available w/Windows Server 2008)
$60,000
VMware VI3 Enterprise(2 socket machines)
$143,760
vCenter Server Heartbeat
$62,680
System Center Enterprise Suite Virtual Center (2 licenses)$32,400
vCenter Lab Manager
VMware $238,840
$0
$30,000
Microsoft + Citrix: $90,000
14© 2008 Citrix Systems, Inc. — All rights reserved
$490,000
Sample Deal20 servers (x86, 2 CPU)
Windows Server 2008, Data Center Edition (w/Hyper-V)
Microsoft System Center Management Suite Enterprise
Citrix Essentials for Hyper-V
Storage networking
Maintenance, support, services
$100,000
$100,000
$30,000
$60,000
$100,000
$100,000
15© 2008 Citrix Systems, Inc. — All rights reserved
Support Options
Maintenance Option Description of Services Price
Citrix Essentials
• Business hours coverage• Two (2) named contacts • Up to five (5) incidents per year• Phone and web-based support• Coverage for a single geographic region
$1,500
Add-On Options
5 Incidents $1,500
10 Incidents $2,500
20 Incidents $4,000
Additional geographic region $500
Additional named contact $500
Notes:Technical support is also available through standard Citrix Preferred Support agreements
16© 2008 Citrix Systems, Inc. — All rights reserved
Customer ScenariosCustomer Scenarios
17© 2008 Citrix Systems, Inc. — All rights reserved
Get more out of your storage
• Target: IT Director – Systems/Storage
• Problems faced• Dozens of steps to configure storage for VMs• Requires coordination between server and storage groups• Can’t use intelligent storage services
• Benefits• Reduced storage use; fast VM deployment• One-click direct access to native storage services• Use any storage (NAS, DAS, SAN)• Works with Windows storage products• Single set of control points for storage access
StorageLink™
Full & Thin Provisioning
Clone Snap
Deduplicate
18© 2008 Citrix Systems, Inc. — All rights reserved
Cost effective Microsoft VDI XenDesktop Deployments
• Target: IT Director - Desktops
• Problems faced• Increased complexity of managing disparate images• Exploding storage costs for centralized desktop
images• Lack of lifecycle image management tools
• Benefits• The power of a single image• Instant provisioning of 1000s of images• Dramatic storage cost savings with dynamic
provisioning• Leverage existing storage features, infrastructure and
expertise
19© 2008 Citrix Systems, Inc. — All rights reserved
Roll out server workloads with ease
• Target: IT Director - Systems
• Problems faced• Exploding storage costs• Lack of image management tools• Lack of business charge back mechanisms• Unable to leverage existing storage infrastructure
• Benefits• Dynamically provision new server workloads• Fast response to server workload demands• Consolidated image catalog reduces storage needs• Supports streaming to XenServer and Hyper-V• Can stream Hyper-V to a bare metal machine
20© 2008 Citrix Systems, Inc. — All rights reserved
Dynamic Provisioning Services
Networkstorage
Provisioning Server
Silo One
Silo Two
Silo Three
1
3
2
• Consolidate multiple workloads a single, golden image
• Streams workloads to both physical and virtual servers
• Multi-hypervisor support
Streams to both virtual and physical servers – even diskless!
21© 2008 Citrix Systems, Inc. — All rights reserved
Silo One
Silo Two
Silo Three
Provisioning Server
Networkstorage
1
3
2
Dynamic Provisioning ServicesStreams to both virtual and physical servers – even diskless!
Use only single, golden images for each workload
22© 2008 Citrix Systems, Inc. — All rights reserved
Result: Up to 90% Storage Reduction
Without•Single image for every machine•Machines managed individually•Same problems, in a new location
With Dynamic Provisioning Services• Single OS image to store & maintain• Apps not installed; stored as single image, delivered
on demand and maintained centrally• Centrally managed profiles
Hypervisor
OS Images
App Images
Network StorageHypervisor
OS Image
App Images
23© 2008 Citrix Systems, Inc. — All rights reserved
Automated Lab Management
• Target: Development lab manager
• Problems Faced• Need for faster testing and development cycles• Testing requirements growing more complex• Infrastructure sprawl, wasted resources • Need to track, control and share resources
• Benefits• Automate set-up and tear-down• Faster time to develop, test, deploy• Centralize image libraries and ownership• Better quality and coverage of supported platforms
DevelopmentTest/QATrainingSupport
24© 2008 Citrix Systems, Inc. — All rights reserved
Automate complex and script intensive operations
• Problems faced• Manual tasks introduce delay and errors• Scripting requires time & expertise• Increasing IT demands
• Benefits• Automate repetitive tasks• Build out disaster recovery automation• Create services using Microsoft Powershell™ • Automatically provision new servers
25© 2008 Citrix Systems, Inc. — All rights reserved
How to Get Started
1. Contact your local Microsoft or Citrix counterpart.
2. Contact your local NetApp or Dell EqualLogic counterpart.
3. Find a mid or large size IT organization running, or considering, Hyper-V & SC
4. Qualify the customer: Consolidation project? Expanding automation benefits (efficiencies in rolling out servers) virtualizataion footprint for business continuity/disaster recovery? Lab environment?
5. Contact the customer
6. Contact your local Citrix representative
26© 2008 Citrix Systems, Inc. — All rights reserved
Get Educated with Citrix Essentials
Visit www.CitrixEducation.com for a completecourse and exam listing
#220 Comprehensive Technical Training
• Supported Components• Deployment scenarios /Architecture• In-depth details of key features (functionality,
communication, integration options)• Scalability Overview• Tips / Best Practices
#210 New Feature / Technical Overview
• Basic technical information• Product editions and specifications• Impact analysis on existing products• Early Release Programs• Competitive information
#230 Real-world Scenario Hands-on Training
• Hands-on labs• Templates/process required to execute POC• Self-contained virtual images
(if applicable)
27© 2008 Citrix Systems, Inc. — All rights reserved
Learn more about Citrix Essentials for Hyper-V• Advanced Storage Integration
• Automated Lab Management
• Dynamic Provisioning Services
Citrix Essentials for XenServer and Hyper-V demos• Advanced Storage Integration
• Automated Lab Management
• Dynamic Provisioning Services
28© 2008 Citrix Systems, Inc. — All rights reserved