1 ©2007 Mintel Group. All rights reserved. Food ingredients in nonfood products Lynn Dornblaser and...
Transcript of 1 ©2007 Mintel Group. All rights reserved. Food ingredients in nonfood products Lynn Dornblaser and...
1 ©2007 Mintel Group. All rights reserved.
Food ingredients in nonfood products
Lynn Dornblaser and David Jago
11 2007
2 ©2007 Mintel Group. All rights reserved.
Welcome!
• Today’s presentation covers food ingredients and how they appear in nonfood products
• Presentation is about 30 minutes
• Contact us for more information on the presentation or our services - contact details at end of presentation
3 ©2007 Mintel Group. All rights reserved.
Food ingredients further move to nonfoods
• Food ingredients have always appeared in nonfoods
• However, we are seeing growth, especially among some cutting edge ingredients, or in other ingredients applied in new ways
• For discussion today:
– Green tea
– GABA
– Superfruits (e.g. açaí)
– Licorice
– Vinegar
• A few comments on personal care ingredients moving to food products
4 ©2007 Mintel Group. All rights reserved.
Green tea
• Green tea appears in a wide range of food and beverage products, although predominantly in beverages
• Claims in food and beverage include:
– Aiding fat metabolism
– Aiding digestion
• Claims in nonfoods:
– Antibacterial
– Revitalizes skin
– Reduces inflammationCoca-Cola’s Enviga sparkling green tea beverage, USA, with a fat burning claim;
Unilever’s Lipton Linea green tea, Portugal, with a claim to help consumers keep fit; Nestlé's Kit Kat Red Bean & Green Tea
chocolate bar, Japan
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Green tea in personal care
Origins Natural Resources’ Dr. Andrew Weil The Way of the Bath Matcha Tea Body Scrub, Japan, made with green tea and sea salt; Avon’s Natural Face
Protecting Green Tea & Olive Leaf Face Cream, global; Unilever’s Dove Cool Moisture Beauty Body Wash, USA, made with cucumber and green tea
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Green tea in household products
Procter & Gamble’s Mr. Propre Multi Purpose Cleaner, France, in a Grapefruit & Green Tea variety; Kleenex Facial Tissues, in a Green Tea fragrance, said to relieve stress, improve frame of mind, and fight against
insomnia; Lever’s Sun Deo Natural Fresh Dishwasher Deodorant, Portugal, in a Green Tea fragrance
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GABA
• Gamma aminobutyric acid, one of the amino acids, and functions in the central nervous system as a neurotransmitter
• Found in animals and also in many plant forms
• Primary claim in food is to enhance calmness or relaxation
• Claims in nonfoods:
– In dietary supplements, enhances relaxation
– In personal care, relaxing muscles, thus reducing fine lines
Ezaki Glico’s GABA Super Bitter chocolates, Japan, positioned for stressed individuals; Coca-Cola’s Aquarius Sharp Charge drink, Japan, with GABA to help
“improve and relax the mind”
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GABA in dietary supplements
Kobayashi Pharmaceuticals’ GABA supplement, Japan, designed for stressed workers; DHC’s GABA dietary supplement, made with
GABA and dietary fiber
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GABA in nonfoods
University Medical Products’ Face Lift Wrinkle Free at Home care package, USA; CCA Industries’ Sudden Change GABA-Freeze
Wrinkle Reducing Cream, Canada; Sally Hansen’s Line Freeze for Lips, Australia
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Superfruits
• “Superfruits” are those that provide significant consumer health benefits
• Superfruits are today’s hot new way to talk about antioxidants
• They include blueberries, pomegranate, and now açaí
• Claims in food products:
– Heart health, cancer prevention
– General overall health
• Claims in nonfood:
– Scavenging free radicals
– Overall skin health Republic of Tea’s Superfruit Tea, made with açaí berries, USA; Bolthouse Farms’ Bom Dia Açaí Berry with Cacao drink, Canada;
Sobeys’ Compliments Lean Beef Burger with Garlic and Açaí, Canada
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Superfruits in dietary supplements
Natural Organics Laboratoires’ Nature’s Plus Ultra Juice Red dietary supplement, USA, “including exotic red superfruits and vegetables;” Ilwoo’s
Kunkuck Pomegranate Vita Powder, South Korea, a dietary supplement made with pomegranate, vitamin C, and collagen
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Superfruits in personal care
Victoria’s Secret Beauty’s Ultra-Softening Body Butter, USA, made with pomegranate, freesia, and cucumber; Cosmeticos Natura’s Colorplant Combing Cream, Argentina, made with açaí; Procter & Gamble’s Herbal Essences Color
Me Happy Shampoo, USA
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Superfruits performance in USA
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Superfruits in household products
PZ Cussons’ E Naturals Pomegranate & Lemongrass Concentrated Conditioner, Poland; Dia Instant Foam Hand Wash, France, in a
Forest Fruits & Pomegranate scent
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Licorice
• Appears exclusively as a flavor in food products
• Well-established in food; appears mostly in confectionery, globally
• Functionality in food is as a flavor only
• Claims in beauty:
– Skin clearing
– Skin brightening
• Claims in household:
– deodorizingFree’s Natural Orange Soft Laid Back
Licorice, UK; New Zealand Natural’s RJ’s Natural Licorice, USA
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Licorice in personal care
Procter & Gamble’s Olay White Radiance White Recover On-Off Clay Mask, China, with orange peel and liquorice; Chanel’s Precision Nourishing &
Rejuvenating Hand Cream, UK; The Body Shop’s Moisture White Whitening Moisture Serum, France
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Licorice in household products
Beijing Lysan Chemistry’s Lysan Deodorizer for Shoes, China, made with tree peony bark and liquorice to help remove bad odors;
AHP’s Le Couvent des Minimes Gentle Exfoliating Cleanser for Hands, France, made with liquorice, comfrey, and burdock extracts
to soften, repair, and soothe
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Vinegar
• In food and beverage, focus is mainly on taste rather than functional benefits
• As a folk remedy, vinegar is said to positively affect allergies and acid reflux, and can help aid weight loss
• Claims in household products:
– Cleaning, disinfecting
– Cleaning (esp. glass)
Family Mart’s Honey & Black Vinegar Diet drink, Japan, with a claim to help weight
loss; De Nigris’s Balsamic Glaze, France; Tyrrells potato chips, Canada, in a Cider
Vinegar & Sea Salt variety
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Vinegar in household products
Sara Lee’s Ambi Pur Flush Power toilet bowl cleaner, Europe, in a Fresh Grapefruit & Vinegar variety; Madel’s Dishwashing Liquid, Italy, with pink
grapefruit and natural vinegar; Henkel’s Mir Vinaigre Authentique dishwashing liquid line, France
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Personal care ingredients move to food products
Sappe’s Beauti Shot Collagen Drink, Thailand, made with marine collagen and fiber; Telford International’s Meko ME Beauty Collagen Drink, Hong Kong, with
collagen and vitamin C; Sip Fruit Flavored Mineral Water, UK, made with vitamins, botanicals, and antioxidants to improve skin texture and brightness; Danone’s Essensis Cosmetic Yogurt, Europe, formulated with fatty acids and
green tea; Laboratoires Noréva’s Norélift anti-Ageing jam, France, with antioxidants and vitamin E
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Conclusions
• Watch for activity in food products for new ingredients that may apply—keep an eye open for the latest ingredient and flavor trends
• Well-established food ingredients have familiarity to consumers, which is a positive even if the functionality is different
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Any questions?
Please contact:
Lynn [email protected]
David [email protected]+44-207-606-4533
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