1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

17
1 © 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services

Transcript of 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

Page 1: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

1© 2007 Autodesk

Changing the GameKen BadoExecutive Vice PresidentSales and Services

Page 2: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

2© 2007 Autodesk

During the course of our presentation, we will make forward-looking statements regarding future events and expected performance of our Company, including potential future revenue growth. We wish to caution you that such statements reflect our best judgment based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, we refer you to the documents we filed from time to time with the SEC and specifically our Form 10K filed on March 30, 2006 and our Form 10Q filed on June 6, 2006. We do not assume any obligation to update any forward looking statements we make to reflect events that occur or circumstances that exist after the date of this presentation.

Safe Harbor Statement

Page 3: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

3© 2007 Autodesk

Foundation For Success

Sales model and programs

Channel capacity and capability

Emerging markets

“I consistently beat SolidWorks and Parametric Technology because we understand our customers’ manufacturing businesses, and focus on enhancing their productivity. We think and act like business partners.”

Kevin SchlackPresident, D3 Technologies (USA)

Page 4: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

4© 2007 Autodesk

Sales ModelRight products, right customers, right time

Indirect (VARs, Distribution)

Direct Sales Force

Not

Rea

dyR

eady

Mar

ket

Not Ready Ready

Product/Solution

Develop

Develop

Indirect

Page 5: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

5© 2007 Autodesk

Sales Model Linked to product life cycle

Early MarketSelf

Fulfillment

Direct model

Channel value Channel volume Self-service

Mass Adoption

Value Adoption

Page 6: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

6© 2007 Autodesk

Channel Capacity

Worldwide 1,700+ reseller and distributor companies 7,500+ Partners’ “Feet-on-the-Street”

4,500+ Instructors

2,700+ Development Partners

Page 7: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

7© 2007 Autodesk

Channel Capability

Process discipline: Standard sales methodology and terminology

Emphasis on solutions (product plus services)

Page 8: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

8© 2007 Autodesk

Channel CapabilityIncreasing sophistication and confidence

Geo-hosted SalesCamps and TechCamps

Autodesk Partner University

Business skills training

Incentive programs

Deal Registration pilot

Investment funds

“I won an order for over $1M and grew our building business by more than 40% this year. We are champions of the 3D market transformation.”

Emilo KrauszPresident, Microsol Resources

Page 9: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

9© 2007 Autodesk

Autodesk Sales & Marketing ProductivityTopline and bottom line profitability

FY04 FY05 FY06 FY07

REVENUE Sales OPEX as % REV

Marketing OPEX as % REV

Page 10: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

10© 2007 Autodesk

Channel ProgramsChange management is key to success

Benefits to Autodesk: Increased automation,

tracking, visibility

Focus on 3D solutions

Minimize entitlements

Maturity: “All sales not equal”

in $$ opportunity

Benefits to Partners: Greater margin long-term

Performance-driven

“Earnbacks”

Focus on 3D adoption

New Services opportunities

Opportunity for differentiation

“I made more money in the past three years than in the last ten combined.”

Richard NeimanPresident, CADD Centers of Florida (USA)

Page 11: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

11© 2007 Autodesk

Worldwide Channel Sales productivity

FY04 FY05 FY06 FY07

Revenue Avg Rev/VAR

Page 12: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

12© 2007 Autodesk

$M

Big Deals Deals of $100k growing +20% year-on-year

% year-to-year growth in # of Transactions

# Transactions booked >$100K

# T

rans

actio

ns >

$10

0K

0

500

1,000

1,500

2,000

2,500

3,000

FY04 FY05 FY06 FY07

+25%

+21%

+23%

Page 13: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

13© 2007 Autodesk

% year-to-year growth in # of Transactions

# Transactions booked >$1M

45 deals;$80M+ bookings

# T

ran

sact

ion

s >

$1

M

Bigger Deals Deals of $1M increasingly common

0

10

20

30

40

50

FY05 FY06 FY07

+145%

+67%

Page 14: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

14© 2007 Autodesk

SubscriptionAnnual release cycle reinforces adoption

Revenue

0

500

1,000

1,500

2,000

FY04 FY05 FY06 FY07

Rev

enue

$ in

Mill

ions

0

40

60

80

100

20

%

Subscription % of Revenue

Page 15: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

15© 2007 Autodesk

Harnessing Emerging Markets

AMER Emerging EMEA Emerging APAC Emerging

46%

38%

51%

44%

30%24%

FY04 FY05 FY06 FY07 FY04 FY05 FY06 FY07 FY04 FY05 FY06 FY07

Page 16: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

16© 2007 Autodesk

We Will Continue to Win…And build lasting business partnerships

“Our success is all about strong relationships.”

Sylvain PlourdePresident, 3Vis (Canada)

“I replaced all competitors’ design tools. Our core values – honesty, service, customer care – and team training is crucial.”

Wankai Yang CEO, GDL (China)

“I routinely beat SolidWorks with Autodesk Inventor. I emphasize our engineering expertise in manufacturing solutions, and shepherd projects throughout the life cycle.”

Jens HertwigN+P Informasjons Systeme GmbH (Germany)

Page 17: 1© 2007 Autodesk Changing the Game Ken Bado Executive Vice President Sales and Services.

17© 2007 Autodesk