1. 2 Promotion & Advertising Mitzi VanVoorhis DAA Northwest.
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Transcript of 1. 2 Promotion & Advertising Mitzi VanVoorhis DAA Northwest.
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![Page 2: 1. 2 Promotion & Advertising Mitzi VanVoorhis DAA Northwest.](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ece5503460f94bdae93/html5/thumbnails/2.jpg)
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Promotion&
Advertising
Mitzi VanVoorhisDAA Northwest
![Page 3: 1. 2 Promotion & Advertising Mitzi VanVoorhis DAA Northwest.](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ece5503460f94bdae93/html5/thumbnails/3.jpg)
Promotional Event Branding
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Why is Brand important to yourevent?• What it is not• What it is• Gut feeling• Reputation
![Page 4: 1. 2 Promotion & Advertising Mitzi VanVoorhis DAA Northwest.](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ece5503460f94bdae93/html5/thumbnails/4.jpg)
Promotional Event Branding
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Brand Personality• Your event as a
human• Personality traits
![Page 5: 1. 2 Promotion & Advertising Mitzi VanVoorhis DAA Northwest.](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ece5503460f94bdae93/html5/thumbnails/5.jpg)
Promotional Event Branding
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What | How | Why• Almost all companies
communicate WHAT in their marketing
• Some communicate HOW• Few communicate WHY
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Promotional Event Branding
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The Cause• Emotional decision-making• Happens in the center of the
brain – the thalamus• Rational thinking• Happens in the less-protected
outside areas of the brain – the neocortex
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Promotional Event Branding
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Promotional Event Branding
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Feeling & Instinct• WHAT is neocortex• Easy, factual
• WHY is thalamus• Complex• Use it strategically in event
branding to create evangelists
![Page 9: 1. 2 Promotion & Advertising Mitzi VanVoorhis DAA Northwest.](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ece5503460f94bdae93/html5/thumbnails/9.jpg)
Promotional Event Branding
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Promotional Event Branding
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Promotional Event Branding
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The Self Workshop• Tyler Borders Consulting• Traits• Cause
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Promotional Event Branding
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Taking your event to themarketplace• Tell a clear story• Identify WHO (traits)• Identify WHY (cause)
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Promotional Event Branding
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Additional Information• Tyler Borders Consulting – www.tylerborders.com• Simon Sinek – “Start With Why” – Portfolio/Penguin books• TED talk: https://www.youtube.com/watch?v=sioZd3Axm
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