1. 2 Keys To Successful Participation TV Jim Newton.
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Transcript of 1. 2 Keys To Successful Participation TV Jim Newton.
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Keys To Successful Participation TVKeys To Successful Participation TV
Jim NewtonJim Newton
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The Telsis OfferThe Telsis OfferThe Telsis OfferThe Telsis Offer
The Text and Voice Experts
Voice Infrastructure
Voice Services
Text Infrastructure
Text Services
voice infrastructure
voice services
text infrastructure
text services
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Sales and Support OfficesSales and Support OfficesSales and Support OfficesSales and Support Offices
Australia
France
Germany
Italy
Netherlands
Singapore
Spain
UK
supporting customers in over 50 countries
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Reference CustomersReference CustomersReference CustomersReference Customers
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Successful ExperienceSuccessful ExperienceSuccessful ExperienceSuccessful Experience
Participation TV
Basic System Tariff Adjustment,Revenue Share
Telsis System
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Keys To SuccessKeys To SuccessKeys To SuccessKeys To Success
Programme Maker Most successful shows incorporate interaction
during concept stage – if interactivity fails so does show
Major programmes need major investment from programme makers
Reliability User
Vote really counted – fast positive confirmation Had a real chance to win
Capacity
Trust
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Keys To SuccessKeys To SuccessKeys To SuccessKeys To Success
Operator Major shows are high profile
Sponsorship and other tie-ins often involved
A failure would be highly embarrassing for the operator
Service Quality
Trust
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Keys To SuccessKeys To SuccessKeys To SuccessKeys To Success
Use and Pricing For User
For Programme Maker
One Number for Text and Voice
Simplicity
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SimplicitySimplicitySimplicitySimplicity
To vote for Kajsa
call 0718 40505 or send BBUT05 to 72155
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SimplicitySimplicitySimplicitySimplicity
call or text 0718 40505
To vote for Kajsa
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Keys To SuccessKeys To SuccessKeys To SuccessKeys To Success
Simple Market Proposition Segment market – play to operator
strengths
Shortening of value chain
Efficiency
Simplicity
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Keys To SuccessKeys To SuccessKeys To SuccessKeys To Success
Trust Reliability
Capacity
Service Quality
Simplicity One Number for Text and Voice
Simple Market Proposition
Summary
The Right Architecture Makes It Happen
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Current SMS VotingCurrent SMS VotingCurrent SMS VotingCurrent SMS Voting
Last week, one mobile operator admitted to deleting text messages sent to Radio 1 because of the deluge that occurred whenever the station publicised its number to its 11 million listeners.
Message in a bottleneck
The Guardian
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Current SMS VotingCurrent SMS VotingCurrent SMS VotingCurrent SMS Voting
KEY CONCLUSION
Capacity problems on the side of the mobile networks is the main hurdle that has to be overcome before this market can be exploited to its full potential.
Van Dusseldorp & Partners
SMS-TV: Interactive Television Reinvented
The SMS Centres (SMSCs) are not equipped to handle large peaks of in- and outgoing SMS messages.
There are numerous examples of SMS networks that crashed because of high peak traffic during television shows.
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The PotentialThe PotentialThe PotentialThe Potential
““Current SMS network capacity has Current SMS network capacity has been adequate for current been adequate for current programme formats. However, we programme formats. However, we believe that the full potential of believe that the full potential of mobile enabled Participation TV is mobile enabled Participation TV is only possible when we can offer only possible when we can offer programme formats that involve programme formats that involve millions of text interactions within 5 millions of text interactions within 5 to 10 minutes.”to 10 minutes.” Justin Judd,Justin Judd, Controller of Online & Controller of Online & Interactive, ITVInteractive, ITV
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The PotentialThe PotentialThe PotentialThe Potential
““With Idols and other programme With Idols and other programme concepts, Fremantle Media has a concepts, Fremantle Media has a
proven ability to stimulate a TV proven ability to stimulate a TV audience to participate using the audience to participate using the
phone. However, if phone. However, if the networks could the networks could
support real-time SMS support real-time SMS participation by the whole participation by the whole audience it would provideaudience it would provide
a whole new dimension a whole new dimension for our creativity.”for our creativity.”
Mark NewtonMark Newton Vice President, Vice President,
Fremantle MediaFremantle Media
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Text Participation TVText Participation TVText Participation TVText Participation TV
The Problem
From other
operators
ServiceProvidersSMSCsMSCs
Low volume
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Text Participation TVText Participation TVText Participation TVText Participation TV
The Solution
From other
operators
ServiceProvidersSMSCsMSCs
Always On
SMSSMSRoutersRouters
VotingVotingSystemSystem
Low bandwidth
High volume
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Virtuous CircleVirtuous CircleVirtuous CircleVirtuous Circle
invest in
capacity
TV programmeswith more voting
more SMS votes
more traffic,more revenue
Win – win scenario
Start here
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Looking ForwardLooking ForwardLooking ForwardLooking Forward
Message Sent
=
Vote Counted
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Intelligent SMS RoutingIntelligent SMS RoutingIntelligent SMS RoutingIntelligent SMS Routing
SMSC
MSC MSC
MO
SMSSCP
SMSRouter
SMSInterface Gateway
ServiceProviders
MTMO
TCP/IPVotingVotingSystemSystem
Broadcaster
MT
The architecture for growth
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Keys To SuccessKeys To SuccessKeys To SuccessKeys To Success
Trust Reliability
Capacity
Service Quality
Simplicity One Number for Text and Voice
Simple Market Proposition
Summary
The Right Architecture Makes It Happen