1. 2 IGA Integrated Marketing Components IGA Brand Meaning Community Connections Shared Beliefs...
-
Upload
ryan-wickliffe -
Category
Documents
-
view
223 -
download
2
Transcript of 1. 2 IGA Integrated Marketing Components IGA Brand Meaning Community Connections Shared Beliefs...
1
2
IGA Integrated Marketing Components
IGA Brand MeaningCommunity Connections
Shared Beliefs (Causes)
IGA Exclusive Brand
IGA Retailer Media – Circulars/Cable/Broadcast
IGALink Digital Media
3
IGA Integrated Marketing Components
IGA Brand MeaningCommunity Connections
Shared Beliefs (Causes)
IGA Exclusive Brand
NationwideShopper Values
IGA Retailer Media – Circulars/Cable/Broadcast
IGALink Digital Media
Performance Insights
What is it?
A program to organize IGA Retailers as a single marketing entity,
leveraging their combined sales volume to increase individual store sales
4
What is it?
A program to organize IGA Retailers as a single marketing entity,
leveraging their combined sales volume to increase individual store sales
5
6
Amplifying the Power of IGA!
Coast-to-coast & Border-to-border
Relationships aligned for growth
Positioned to drive performance
Advertise nationally and locally
How It Works
7
1. IGA develops offers with Red Oval Partners
2. Participating IGA Retailers promote offers
3. IGA reports resultsto Red Oval Partner
4. Retailers are reimbursed by IGA
How It Works
8
1. IGA develops offers with Red Oval Partners
2. Participating IGA Retailers promote offers
3. IGA reports resultsto sponsor
4. Retailers are reimbursed by IGA
IGA Hometown Proud Offers
Available exclusively to participating IGA Retailers
Relevant across all stores
Funded from shopper marketing programs
Winning based on the “sell” not the “buy”
9
The Pacesetter - 2013
Sponsored by the J.M. Smucker Company
Shoppers save $5 while building basket-size by $15!
Building on success in 2012
Details available on IGA Alliance website
10
Performance to Win
Participating Retailers promote IGA Hometown Proud Offers–To increase store sales–To function as a virtual chain
11
How It Works
12
1. IGA develops offers with Red Oval Partners
2. Participating IGA Retailers promote offers
3. IGA reports resultsto Red Oval Partner
4. Retailers are reimbursed by IGA
Insight (Measurement) Is the Key
Item sales data consolidated from all stores
Store sales data is treated as confidential
Reimbursement is based on each store’s reported sales
Performance Insights leverage bigger and better offers
13
How the Cash Flows
IGA promptly invoices the Red Oval Partner using reports from the IGA Performance Insights database
IGA promptly reimburses each store for its individual performance following receipt of the funds from the Red Oval Partner
14
Become a “Participating Retailer”
Register– IGA Retailer Participation Agreement– reach |influence Agreement
Implement–No new software or hardware
15
Registration & Implementation
16
Registration Survey at igasurvey.com
POS Survey at pos.igasurvey.com
Registration & Implementation Timeline
APRIL MAY JUNE JULY AUGUST SEPTEMBER
LDC Updates•Webinars•Website•PowerPoint•Brochure
17
Registration & Implementation Timeline
APRIL MAY JUNE JULY AUGUST SEPTEMBER
LDC Updates•Webinars•Website•PowerPoint•Brochure
HTP Offer
18
Registration & Implementation Timeline
APRIL MAY JUNE JULY AUGUST SEPTEMBER
LDC Updates•Webinars•Website•PowerPoint•Brochure
60 day order & ad lead HTP Offer
19
Registration & Implementation Timeline
APRIL MAY JUNE JULY AUGUST SEPTEMBER
LDC Updates•Webinars•Website•PowerPoint•Brochure
Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer
20
Registration & Implementation Timeline
APRIL MAY JUNE JULY AUGUST SEPTEMBER
LDC Updates•Webinars•Website•PowerPoint•Brochure
Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer
Retailer Reg & Imp for Oct 60 day order & ad lead
21
Registration & Implementation Timeline
APRIL MAY JUNE JULY AUGUST SEPTEMBER
LDC Updates•Webinars•Website•PowerPoint•Brochure
Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer
Retailer Reg & Imp for Oct 60 day order & ad lead
Retailer Reg & Imp for Nov 60 day order
22
Registration & Implementation Timeline
APRIL MAY JUNE JULY AUGUST SEPTEMBER
LDC Updates•Webinars•Website•PowerPoint•Brochure
Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer
Retailer Reg & Imp for Oct 60 day order & ad lead
Retailer Reg & Imp for Nov 60 day order
Retailer Reg & Imp for Dec
23
Complete Communications Program
Now– igasurvey.com –Area Directors– IGA Alliance website–Webinars
May 1!–Direct Mail– Trade PR– Independent View– IGA eNews
25
Amplifying the Power of IGA!
Coast-to-coast & Border-to-border
Relationships aligned for growth
Trusted to safeguard data
Advertise nationally and locally
Q & A
26