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ESTONIAN SPA ASSOCIATION

Aire Toffer28.04.2008

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Topics to be discussed…•Estonia and Estonian tourism in the present moment•Estonian SPA Association•The statistics of Estonian SPA Association•Economic performance of the members•The location of our members•Reasons to be a member of Estonian SPA Association?

4ESTO

NIA

Tallinn

Haapsalu

Kuressaare Pärnu

Narva

Tartu

Estonia – population 1 340 602 (01.01.2008) Area: 45 227 km²Capital Tallinn - 398 434 inhabitants67% of the population lives in towns

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Forests and wetlands, which have been preserved in Estonia represent a part of original European natural environment, which have become destroyed elsewhere.

A lot of our guests are astonished by Estonia’s diverse nature. There are more than 7000 rivers and creeks in Estonia. Different forests cover almost half of Estonia’s territory.

ESTO

NIAN

NAT

URE

62003

2006

2,9

4,5

1,472,25

00,5

11,5

22,5

33,5

44,5

STAT

ISTC

SIn 2003 1,47 mln tourists stayed at accommodation establishments in Estonia, this accounts for the total of 2,9 mln overnights.

In 2006 the number of tourists staying at accommodation

establishments rose to 2,25 mln, overnights to 4,5 mln.27% of the overnights stayed at the accommodation establishments have been in Estonia’s Spas.

7ESTO

NIAN

TOU

RISM

IN N

UMBE

RSThe export of Estonian tourism services has increased every year. In 2003 it accounted for 12bln Estonian kroons, In 2006 17bln kroons.

2003

2006

12,1

17

02468

1012141618

8

estonians26%

2003

estonians41%

It is remarkable that the percentage of Estonians’ overnights at accommodation establishments has rapidly increased.An important role played by the increase in attendance of spas.

The

perc

enta

ge o

f Est

onia

ns in

Spa

s

2007

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Estonian SPA Association•Established in 1996 (16 members, the

total of 1600 beds)•At present 15 members, with the total of 4000 beds (mostly 3*- 4*) •Average utility rate in 2007 - 67%•All the members have the license allowing rehabilitation services, issued by the Health Care Board•13 members are private capital based, 2 enterprises belong to local municipalities•In 2007, the total of 2300 employees worked in the establishments of the Association

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20012006

601000

1046000

92000 2800000

200000

400000

600000

800000

1000000

In 2001, 92 000 clients used the services the members of the Estonian Spa Association (13), with the total of 601 000 overnight stays.

In 2006, 280 000 clients used the services of accommodation establishments, with the total of 1 046 000 overnights.

Esto

nian

SPA

As

socia

tion

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SWEDEN

FINLAND

RUSSIA

The Central Markets

CENT

RAL

MAR

KETS NORWA

Y

12

Russia3%

Other8%

Finland52%

Estonia27%

Sweden7%

Norway3%

According to 2006 data, 52% of the spa clients come from Finland, 27% are the domestic clients, 7% come from Sweden, 3% from Russia and 3% from Norway. Tourists from other countries form 8%.

ESTO

NIAN

SPA

ASS

OCIA

TION

Finns and Estonians form approximately 80% of the clients of Estonian SPA Association’s spas.

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According to the data of 2007, more than 30% of spa clients are over 65 years of age. Clients at the ages of 56-65 constitute a large majority.

ESTO

NIAN

SPA

ASS

OCIA

TION

unde

r 25

26-3

5

36-4

5

46-5

5

56-6

5

over

65

4,1

9,1 11,1

19,8

25,2

31,5

0

5

10

15

20

25

30

35

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Members’ Economic Performance

Total turnover of Estonian Spa Association’s enterprises in 2001 was 22mln EUR, the profit ca 4 mln EUR. The corresponding figures in 2007 - turnover ca 54 mln EUR.

2001

2007

EUR 22 mln

EUR 54 mln

0

10

20

30

40

50

60

ESTO

NIAN

SPA

ASS

OCIA

TION

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HISTORY

Kuressaare (1824)

Haapsalu (1825)

Pärnu (1838)

Narva-Jõesuu (1873)

The first health resort facilities were established in Estonia over 180 years ago. Over time, new spa enterprises have been established all over Estonia.

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SPA Narva-Jõesuu

Toila SPA hotel

NORT

HERN

EST

ONIA

SPA Narva-Jõesuu (118 beds)Toila SPA hotel (285)Pirita TOP SPA Hotel (497)Viimsi SPA (208)

Viimsi SPAPirita TOP SPA Hotel

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SPA hotel LAINEThalasso SPA Fra MareHaapsalu Neurological Rehabilitation Center

WES

TERN

EST

ONIA

ISPA hotel LAINE (173)Thalasso SPA FRA MARE (223)Haapsalu Neurological Rehabilitation Center (102)Saaremaa SPA Hotels (615)

Saaremaa SPA Hotels

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Spa ESTONIASpa TERVISSpa-hotel & waterpark TERVISE PARADIISSpa hotel VIIKINGSpa hotel SÕPRUSPÄ

RNU

Spa ESTONIA (485)Spa TERVIS (530)Spa-hotel & waterpark TERVISE PARADIIS (244) Spa hotel VIIKING (268)Spa hotel SÕPRUS (131)

0

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SPA VÄRSKAPÜHAJÄRVE Spa

Hotel

Spa VÄRSKA (165)PÜHAJÄRVE Spa Hotel (200)

SOUT

HERN

EST

ONIA

20Reas

ons t

o be

a m

embe

r…•Common marketing activities in foreign markets•Cooperation projects•Participation in legislative processes•Training projects, study visits•Sharing information, statistics•An opportunity for the exchange of experience

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ESTONIAN SPA ASSOCIATIONAddress: Sadama 9/11, 90502 Haapsalu, ESTONIAE-post: info@estonianspas.euwww.estonianspas.eu

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THANK YOU !