1 14 July 2004First SEN@ER MeetingSEN@ER Silver Economy in Europe 2005 Projektträger:...

114 July 2004 First SEN@ER Meeting

Silver Economy in Europe Silver Economy in Europe 20052005

Projektträger:

Nordrhein-Westfälischer Handwerkstag


Content Content

1. Introduction

2. Welcoming addresses

3. Brief introduction of participants

4. Silver Economy in Europe 2005:

– Background

– Objectives

– SEN@ER Network

– Conference

– Good-Practice Competition

– Memorandum of Understanding (MoU)

5. Presentations of SEN@ER partners‘ activities and interests

6. Discussion

7. Next steps and time schedule


Content Content

1. Introduction




– Background

– Objectives

– SEN@ER Network

– Conference




6. Discussion



Silver Economy: Background Silver Economy: Background

• The 65+ year old:

– Will increase from 600.000.000 in 2004 to 2.000.000.000 in 2050

– are healthier

– more mobile

– more qualified

– have more purchasing power

than any other generation before;

– aspire a high quality of life

– demand high quality of services

– want specific services for very individual needs


Background Background

• New and increasing demand for new products and services:

– a growing market

– new opportunities for qualified jobs

– beneficial to SMEs operating in these markets

– with many sectors to benefit:• Construction and housing• Public services• Health• Leisure• Sports• Culture• Tourism• New media• Telecommunications• Financial services


Background Background

• Senior Citizens Economy [Seniorenwirtschaft]

• Initiative of the Federal State Ministry of Health, Social Affairs, Women and Family of North Rhine-Westphalia (MGSFF)

• December 2003, the initiative was presented to representatives of other European regions, politicians and interested NGOs in Brussels

• Idea was born to involve other European regions in such activities entitled „Silver Economy in Europe“, to

– create a European network of interested regional and policy actors for the exchange of experience and know-how, and to

– plan for an annual European conference and

– "best practice" competition amongst interested regions and smaller industries and service providers.


Website Website

www.silvereconomy-europe.org


Partnership for Conference & Network Partnership for Conference & Network DevelopmentDevelopment

• Intended partnership

– MGSFF

– SEN@ER regions

– European Commission

– EU Presidency

– City of Bonn

• Initial investment by MGSFF North Rhine-Westphalia

• Need for conference sponsors (cf. Sponsoring packages)


Network: Network: SEN@ERSEN@ER Objectives Objectives

• Establishment of a Silver Economy Network of the European Regions (SEN@ER) for the:

– Enhancement of the quality of life of older people

– Improvement of competitiveness and employment in businesses which provide products and services for more quality of life

– Mobilisation of the purchasing power of seniors

– Singling out of selected European regions as having specific experience about economic and social issues involved in stimulating the development of a regional Silver Economy

EU regions are encouraged to actively participate in the creation of this network


SEN@ERSEN@ER Objectives Objectives

• Support regional businesses and service providers in the "silver economy" sector;

• Initiate and stimulate the exchange of experience on building regional silver economy clusters;

• Create a European pool of expert knowledge on economic, social and political issues involved;

• Support network members in both regional development initiatives and global marketing focusing on silver economy products and services;

• Foster policy initiatives at the European level, set an agenda for creating a highly competitive European silver economy, and lobby at regional, national and European levels for support;

• Create general awareness for the new opportunities of an ageing society


SEN@ERSEN@ER Initial Partner Regions Initial Partner Regions

BE Vlaams Gewest IT Varese BE Deutsche Gemeinschaft IT Consortio Agropiemonte BE Wallonie IT Piemonte DE North Rhine-Westphalia NL Gelderland DE Lower Saxony NL Noord-Brabant DE Saxony Anhalt NL Limburg ES Navarra PL Mazowieckie Voivodeship ES Pays Basque SE Gotland ES Castilla y León SE North Sweden ES Andalucia SI Slovenia ES Barcelona UK Scotland FI Helsinki UK East of England FR Ile de France UK Kent GR Heraklion UK North of England IE Irish Midland UK London


SEN@ERSEN@ER Activities Activities

„Interest in network organisation and active co-operation amongst regions will only be forthcoming

if the member regions perceive benefits for their own regional initiatives and development

perspectives!“


SEN@ERSEN@ER Activities Activities

• Initial ideas on potential SEN@ER activities:

– establishment of Special Interest Groups (SIG) focusing on specific policy objectives or industrial sectors/services (housing, wellness & tourism; culture; labour market; e-Services; design-for-all …)

– regional meetings for the exchange of experience on specific topics, coupled with visits to regional initiatives, businesses, service centres, etc.

– annual conference, exhibition and best practice competition rotating amongst participating regions

– participation in European and international exhibitions and fairs

– preparation of memoranda and communications to the European Council, Committee of the Regions, Parliament and/or Commission;

– application for and implementation of European R&D or pilot/validation projects of interest to members at large or specific SIGs.


SEN@ER Structure SEN@ER Structure

• Core elements would be

– regional networks of silver economy actors representing regional bodies, be they from

• regional governments/authorities themselves and their institutions (like regional development agencies, innovation centres, other support initiatives), or

• business organisations like chambers of commerce, crafts centres, or from regional NGOs with an official mandate.

– to facilitate regional and European network building and organisational cooperation, each regional network should identify

• a regional contact point/secretariat.

– At the European level,

• an SEN@ER secretariat will be necessary for overall organisational, financial, and policy issues.

• Financing: INTERREG III C proposal, sponsors ...


International Conference International Conference

• First international conference of a series of annual conferences to rotate between different European regions

• Title:– Silver Economy in Europe 2005 – Opportunities for Economic

Growth and Social Cohesion in a Competitive Europe

• Date:

– 17 – 18 February 2005

• City:– Bonn, Germany


Conference ObjectivesConference Objectives

• Sensitisation of a European-wide public and relevant actors on all policy levels (local, regional, national, transnational) for the topic „silver economy“;

• Provision of a platform for the presentation of European best-practice examples include prize awards;

• Advancement of an international scientific, economic and entrepreneurial exchange through co-operation among European regions;

• Creation of sustainable impulses for the establishment of a European silver economy regional network


Conference Target GroupsConference Target Groups

• European Commission,

• EU-Presidency,

• Organisations and businesses from wholesale and retail, services and industry,

• Political decision makers from within European regions,

• EU Parliament,

• Science and research,

• Policy,

• Economy,

• Regional and economic development arena,

• Lobbyists from all Member States


Conference Programme Conference Programme

• Joint development of conference programme with SEN@ER partners

– Structure

– Content & topics

– Speakers

– Moderators

– Rapporteurs

– Attracting sponsors

• Initial ideas and concept provided in „Information Package“

– Tourism, Culture

– Housing and Architecture

– Household-related Services and Networks

– New Media and Telecommunications

– Financial services

– Health, Sports and Wellness

– Networks in municipalities and regions

– Older workers (?)


Conference Programme Conference Programme

• Initial ideas and concept provided in „Information Package“

– Tourism

– Culture

– Household-related Services and Networks

– Independent living: (Housing and Architecture, New Media and Telecommunications)

– Financial services

– Health & Wellbeing (Lifestyle/Exercise)

– New Forms of Co-operation: Networks in municipalities and regions

– Older workers (? Topic for 2006 conference)


Good Practice Competition:Good Practice Competition:Objectives Objectives

• Stock-taking of concrete practical examples of products, services etc.

• Selection and Granting of awards to the best examples in each category as part of a European conference on “Silver Economy in Europe 2005“

• Presentation of selected good practice examples relating to silver economy products, services etc. on “Silver Economy in Europe 2005” portal

• Initiation and support of an exchange of experiences between the participating organisations, public administrations and other relevant actors


Competiton: Categories Competiton: Categories

• Category A: Products and services– Products and services from industry, charity organisations etc. (this

may include indirect measures such as specific training courses of organisations to prepare their staff for the requirements of this new market) which create a new market and at the same time improve the quality of life of older citizens.

• Category B: Economic co-operations– Economic co-operations (networks) of organisations within industry

which create a new market and at the same time improve the quality of life of older citizens.

• Category C: Regional silver economy networks– Regional silver economy networks or co-operations initiated by public

bodies or industry which create a new market and at the same time improve the quality of life of older citizens.


Competiton: Selection etc.Competiton: Selection etc.

• Eligibility Requirements

– Companies from all sectors, regional public administrations and authorities, NGOs, regional and economic development agencies, lobbyist institutions

– Application form for download

• Appraisal, Selection and Awards

– Criteria:• Level of innovation

• Examplarity

• Transferability

• Relationship to the silver economy market (direct/indirect)

– Two step assessment involving an international expert jury


Memorandum of Understanding Memorandum of Understanding

• Policy document

• Objectives: to be defined jointly by SEN@ER partners

• Initial ideas to be presented by the Federal State Ministry of Health, Social Affairs, Women and Family of North Rhine-Westphalia

• MoU development process: July – October 2004

• Aim: recognition of and approval by European Commission and EU Presidency

• MoU presentation as „Bonn Declaration for the Silver Economy“ at the first conference in February 2005


Content Content

1. Introduction




– Background

– Objectives

– SEN@ER Network

– Conference




6. Discussion



SEN@ER Partner Regions SEN@ER Partner Regions

• Presentation of SEN@ER partners:

1. Current activities of relevance

2. Interests

3. Possible contributions to SEN@ER, the conference and competition

4. PR capabilities

5. Further ideas

6. Any other comments and questions


Financing of SEN@ERFinancing of SEN@ER

• INTERREG III C proposalInterregional cooperation aims to improve the effectiveness of regional development policies and instruments through large-scale information exchange and sharing of experience (networks). Strand C particularly focuses on underdeveloped regions and those undergoing structural adjustment.

• Priority action areas – Exchanges of experience and good practice between Member States and with third countries

concerning cross-border and transnational cooperation under Strands A and B of INTERREG III

– Cooperation initiatives in sectors such as research, technology development, enterprise, the information society, tourism, culture or the environment.

– Launched: 14 June 2004

– Deadline: 8 October 2004


INTERREG III C INTERREG III C

• IINTERREG budget 2000-2006: 5.2 billion €

– IIIA: cross-border co-operation (67%)

– IIIB: transnational co-operation (27%)

– IIIC: interregional co-operation (6%) = € 310 million


INTERREG III C: who can apply?INTERREG III C: who can apply?

• Lead partner submits the application to the programme zone where the lead partner is situated irrespectively of the location of the other co-operation partners.

RFO Regional public authorities or equivalent bodies

Individualproject

Public authorities or equivalent bodies

Networks Public authorities or equivalent bodies


INTERREG III C: proposal detailsINTERREG III C: proposal details

• 10-20% of overall programme budget (indic.) for networks

• Public authorities or equivalent bodies

• Min. 5 regions, min. 3 Member States

• Funding for exchange of experience

– costs related to seminars, conferences,

– web- sites, databases, study tours,

– exchange of staff

• ERDF: 200,000 - 1 million €


INTERREG III C: participant typesINTERREG III C: participant types

• Lead project participant

– Public or equivalent bodies

– Overall responsibility for project

• Other project participants

– Public or equivalent bodies

– Private with public guarantee


INTERREG III C: participant rolesINTERREG III C: participant roles

• Lead project participant

– Submit application

– Overall management responsibility for the RFO

– Financial management and control

– Selection of projects (Steering Committee)

– Financial responsibility for private project participants in their regions

• Other project participants

– Selection of projects

– Monitoring of projects in their region

– Financial management, payment and control in their own region

– Financial responsibility for private project participants in their regions


Content Content

1. Introduction




– Background

– Objectives

– SEN@ER Network

– Conference




6. Discussion



Time Schedule (I) Time Schedule (I)

• SEN@ER Network

– Agreement on partners, objectives, structure and operation:• August 2004

– Agreement on tasks and division of labour:• August 2004

– Agreement on approval of new partners process:• August 2004

– Next meeting• 12 October 2004 in BXL

• Conference

– Agreement on programme, programme committee, contents etc. and securing of speakers etc.:

• 31 August 2004

– PR for „Silver Economy in Europe 2005“ conference:• NOW


Time Schedule (II)Time Schedule (II)

• Good-Practice Competition

– Agreement on competition details (jury, categories, application form, deadline etc.):• 31 July 2004

– PR for „Silver Economy in Europe 2005“ competition:• NOW

• MoU

– Principal agreements:• At first meeting on 14 July 2004

– Initial draft provided by MGSFF• Early August 2004

– Final draft:• 30 October 2004

• Media co-operation and partnerships

– Use of own communication channels

– Press releases (regional, national, international)

– Media partnerships


Time Schedule (III)Time Schedule (III)

• Interreg III C Proposal– Partners

• Xx

– Roles and division of labour• Xx

– Proposal draft 1• Xx

– Proposal draft 2 (incl. signed partner co-financing statements)• Xx

– Final Proposal• Xx

– Delivery to EC• Xx


Thank you for your Thank you for your attention!attention!

Projektträger:

Nordrhein-Westfälischer Handwerkstag

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