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Transcript of 1 1 March, 2008. 2 2 Summary Purpose Scope Analysis Conclusions / Recommendations Establish/ Improve...
11
March, 2008
22Summary
Purpose
Scope
Analysis
Conclusions / Recommendations
Establish/ Improve public awareness, through Auto Show exhibits, of capabilities & initiatives in the area of fuel efficient, eco-friendly technologies
Review opportunities for demonstrating capabilities & initiatives in most convincing & compelling ways at Auto Shows
• After a stagnant period in the 1990s, Environmental concerns are growing• All OEMs have adopted some level of ECO-strategy, with all Auto Shows now
featuring strong Environmental focus- Auto Show presentations include Corporate & Business as well as specific Product initiatives.
• Identified Eco-technologies expected to emerge in Short-, Mid-, Long-term, with Short-term technologies more evolutionary & Long-term more revolutionary
ECO-Strategy should be emphasized across all areas of corporate enterprise
BUSINESS/CORPORATE
MANUFACTURING
PRODUCT
NEAR-TERM(2009-2012)
LONG-TERM (2015- )
MID-TERM(2013-2015)
“GREEN” BEST PRACTICESPARTNERSHIPS
SPONSOR EDUCATIONCARBON OFFSET PROGRAM
“GREEN” FACILITIES
“GREEN” BEST PRACTICESISO 14001 CERTIFIED FACILITIES
IMPROVE PROCESSES
IMPROVE I.C.E. EFFICIENCY & EMISSIONSTRANSMISSIONS (MORE RATIOS & DCT)
NEXT GENERATION HEV & EVEFFICIENCY THROUGH AERO, WEIGHT
& ELECTRIFICATION
NEXT GEN. I.C.E. (HCCI, CAM-LESS, LEAN-BURN GDI & ALTERNATIVE FUELS)CONTINUED EVOLUTION OF HEV & EV
“GREEN” MATERIALS
COMMERCIALIZED FUEL CELL VEHICLES
33Index
1.Green History
2.OEM Strategies
3.Emerging Technologies
4.Recommendations
APPENDIX
441. Green History
Since 1950’s, awareness and action towards protecting the environment has increased• Regulatory actions have focused on Emissions and Efficiency• Driven by Cultural Events & Public Demand
• Cultural Events include increased “Smog Events” in major American cities in 1940’s, 1974 & 1980 Fuel Crises, Desert Storm War, Global Warming credibility, projected Peak Oil/ Oil Price Hikes, etc.
• Industrial actions driven primarily by Regulatory, though some Cultural Events were significant enough
1955Air Pollution Control Act$5M/ yr. for Research for 5 yrs.
1963Clean Air ActStudy setting Vehicle Emissions Stds.
1970Clean Air ActSet Vehicle Emissions Stds.
1990Clean Air ActUpdated Vehicle Emissions Stds.
SMOG becomes
serious issue in a number of American
cities
1974 Fuel Crisis results in
mass shortages &
price increases
1980 Fuel Crisis results in
sharp price increases
2004-2008 Oil Price
Hikes
Peak Oil happening
2007 Global Warming gains scientific
credenceAl Gore wins
Nobel Prize for Inconvenient
Truth
1992 Desert Storm
1962 Publication
of Silent Spring
by Rachel Carson
EPAformed
1979 Publication
of GAIA by James
Lovelock
1949 Publication
of A Sand County
Almanac by Aldo Leopold
Clean Air Act History
Global Energy
Demand soars due to
growth in Asia
(China & India)
CAFE History
= Amendments (Clean Air Act, etc.) = Key Dates (Standard Enactments, etc.)
CAFE estCar=18mpg
1975CAFE Truck=18mpgCar= 24mpg
1982
Japanese break
through
1984CFC’s linked
to stratospheric
ozone destruction
CAFE 19.5mpg27.5mpg
1985CAFE20mpg26.0mpg
1986CAFE20mpg27.5mpg
1990CAFE22.2mpg27.5mpg
2007
HEV’s take off
CFC’s phased out of A/C
refrigerants
CAFE stagnates
CAFÉ= 35mpg by 2020
Catalytic Convertors,
Electronic Engine Controls & Fuel Injection lead to
increases in efficiency & finer
control of emissions
PCV, EGR valves begin
management of vehicle
emissions
Smaller vehicles
introduced (Dart, Falcon,
Nova)
Compacts introduced
(Vega, Pinto, Gremlin)
Mass-produced High
Compression Engines
First mass-produced modern Electric Vehicles
551. Green History
Over past 30 years, there have been 5 distinct periods of Fuel Economy, Price & CAFE change• Passenger Car Average Fuel Economy relatively unchanged over past 20 years, despite Price & CAFE status• 5 distinct periods:
1.1979-1982: Fuel economy rose as price of fuel rose dramatically; 2.1984-1986: Fuel economy rose as CAFE standard rose;3.1986-1988: Fuel economy rose even as fuel price fell & CAFE relaxed (due to pressure from US OEMs);4.1988-2002: Fuel economy, fuel price & passenger car CAFE standard remained relatively stable (especially
after CAFE returned to 1986 levels in 1990);5.Since 2002: Fuel economy remained relatively unchanged while prices rose dramatically.
2. 5.1. 3. 4.5 distinct periods:
PASSENGER CARAverage Fuel Economy vs. CAFE vs. Fuel Price
SOURCE: Passenger Average Fuel Economy from NHTSA (Document 2006-24437-2)Fuel Price from Energy Information Administration
661. Green History
National Issues have resulted in accelerating Regulatory Trend• Alternative Fuels Development & Implementation targets Energy Security• Greenhouse Gas Control targets Global Warming• Fuel Economy targets all 3 (including High Oil Prices)All Regulatory Trends have potential benefit to addressing Energy Security, Global Warming & High Oil Prices
Energy Security Global Warming High Oil PricesA
lter
nar
ive
Fu
els
Gre
enh
ou
se
Gas
Co
ntr
ol
Fu
el
Eco
no
my
Key National IssuesR
eg
ula
tory
Tre
nd
s
Indirect or Potential Benefit
Direct or Definite Benefit
772. OEM Strategies
Long-term focusSince founding, Honda has focused on fuel efficiency & low emissions
• In ’90s, Honda developed a “baby-step” or incremental focus- Seemingly unrelated technologies developed concurrently, eventually combined to provid
e key advantage- Honda prepares to mass produce FCX Clarity, limited series product available in Californi
a
Diverse solutionsPrograms include Gasoline, near term Diesel, 2-mode HEV & Hydrogen I.C.E. technologies
• Emphasis of I.C.E. directions reflects historic “Dynamic”/ “Driver’s” focus of BMW products• BMW Corporate emphasis on sustainability beginning to be recognized
Efforts extend beyond ProductGreen manufacturing & facilities play key role alongside Technology & Product stories
• Historic perspective (Henry Ford’s early study of renewables & sustainable energy sources)• Leadership position in LEED (Leadership in Energy and Environmental Design) certified “Gre
en” facilities
PartnershipsWebsite link provides potential “carbon-offset” benefit, links to CarbonFund.org
• Donations used to establish “VW Forest” in Northeast Louisiana - 227,677 trees, offsetting annual emissions from 82,976 cars, 373,391 tons of carbon)
882. OEM Strategies
• Current target, since mid-’90s, is Fuel Cell Electric Vehicle • A long string of technical milestones, in some cases, seemingly unrelated• Each of the milestones contribute to final goal of “zero-impact” transportation
• Clean I.C.E. development since early ’70s (SULEV gasoline, AT-PZEV CNG & HEV and Tier 2 Bin 5 Diesel)• Aluminum construction (NSX) key to production of lightweight EV & HEV vehicles in same low-volume factory as NSX• EV development led to expertise in Battery technologies, Controllers & Actuators, Electric Motors, etc.; All vital for FCEV• HEV development led to expertise in more complex Controllers & Actuators in marrying 2 power systems• CNG development led to expertise in distribution, fueling, on-board storage & delivery (as well as increase public awareness)
of gaseous fuels; Vital for Hydrogen FCEV
Converging Technologies
Inte
rnal
Co
mb
ust
ion
E
ng
ines
(I.C
.E.)
No
n-
I.C.E
.
VEHICLE
Long-term Focus
99
Published 2007 Environmental Issue Brief: Creating Environmentally Responsible Mobility• “…Continuing its industry-leading efforts to address the environmental challenges of global warming,
emissions reduction and energy sustainability through a comprehensive approach that involves further improvements to gasoline engine fuel efficiency, the development of real-world alternatives to gasoline including natural gas and the hydrogen-powered fuel cell car, and technology for refueling those vehicles.”
Improving Fuel Efficiency Reducing Emissions Advanced Fuel Technologies Advanced Cleaner Energy ResearchAmerica's most fuel eff icient car company & leader
in development and application of technology tofurther improve gasoline engine fuel eff iciency
Lead all automakers in the introduction of virtuallyevery low emissions vehicle technology
requirement
Pace the industry in development & application ofhydrogen fuel cell technology & refueling
infrastructure required to take it to mass market
Beyond developing new vehicle technologies,Honda has focused its R&D resources on thecreation of new sources of cleaner pow er toprovide the energy required for future mobility.
1st automaker to establish voluntary fuel eff iciencytargets , aiming for 5% improvement in f leet
average fuel eff iciency from 2005 levels by 2010
Establish a pathw ay from gasoline to gaseous fuelalternatives w ith CNG-pow ered Civic & Phill™
refueling technology.
First LEV, ULEV, SULEV, and AT-PZEV vehiclesintroduced to U.S. consumers
World's f irst production fuel cell vehicle, FCX, inOctober 2002.
In 2005, retail sales of Civic CNG started inCalifornia. Expanded to New York in 2006.
New , more affordable, hybrid car positioned belowthe Civic Hybrid, to be introduced in 2009
For model year 2007, all new Honda and Acuravehicles meet stringent Tier 2 Bin 5 or higher U.S.
EPA emissions standards.
Honda's next-generation fuel cell vehicle, based onthe FCX Concept w ith Honda's breakthrough V
Flow stack, w ill be marketed to customers in theU.S. and Japan beginning in 2008
Honda-developed CIGS solar cells reduce energy& CO2 emissions involved in manufacture by 50%.
Sales began in March 2007; Mass production atKumamoto factory in Fall 2007. Cells utilized at HRAto reform w ater into hydrogen for refueling fuel cell
vehicle in completely carbon free energy cycle.
New 4-cylinder clean diesel engine technologyw ith performance equal to a gasoline engine (U.S.
EPA Tier 2 Bin 5 emissions standard), to beintroduced in the U.S and Canada w ithin 3-4 years.
Honda's pow er equipment line-up, including allgeneral purpose engines, is voluntarily meeting
new , more stringent, California emissionsrequirements in all 50 states.
Develop refueling infrastructure to support fuel cellvehicles, including 3rd-generation of experimental
Home Energy Station & solar cell technology topow er fuel cell vehicles in carbon-free energy
system.
New flexible fuel system enables operation onw ide range of ethanol-gasoline fuel mixtures, up toE100, available in Brazil in late 2006 on f lex-fuel Fit
& Civic sedan.
Research of a V6 clean diesel engine forapplication to larger vehicles and light trucks.
CNG Civic available through combination of f leet &retail dealers in all 50 states. Phill home refueling
appliance, developed by Honda & Fuelmaker Corp.,provides refueling alternative to gas-stations
Honda R&D & Research Institute of InnovativeTechnology for the Earth (RITE) developed
technology to produce ethanol from soft-biomass,renew able from plant-derived material.
More advanced & eff icient versions of Honda i-VTEC & VCM technology; 2nd-generation VCM
technology applied to MY08 Accord V6
Honda and FuelMaker Corporation lease Phillrefueling appliance to retail consumers through
Honda dealerships in California.
GOALS
History
Policy
ST
RA
TE
GY
/ TA
CT
ICS
CurrentInitiatives
(Future Product)
SOURCE: American Honda Motor Corporation, Public Relations 10/30/07
2. OEM Strategies Long-term Focus
1010
Published 3rd Annual North American Environment Report• Primarily covers the company's operations during the period April 1, 2006 to March 31, 2007 (2007FY) • Looks at the company’s Environmental performance (Products, Manufacturing & Corporate)
- Automobile, power sports and power equipment products- 14 major manufacturing plants in North America- Corporate activities of 15 Honda group companies in the region.
SOURCE: American Honda Motor Corporation, Public Relations 10/04/07
KEY HIGHLIGHTSAutomobile• America’s most fuel-efficient car company
- Industry-leading U.S. CAFE for 2006 (Honda/Acura Cars & Trucks= 29.1mpg) increasing 5% over 2005 by 2010MY• Every 2007MY automobile has achieved 90% or greater recyclability• Sales of CNG Civic & PHILL Home Refueling Appliance expanded beyond California• Introduce new more efficient & clean Gasoline, HEV & Clean Diesel technologies over next several years• 100% of 2007MY automobiles sold in U.S. met or exceed California & U.S. EPA’s Tier 2 Bin emission standards
Power Sports Products (Watercraft, Motorcycles)• Applied cleaner, quieter & more efficient 4-stroke technology across North American power sports lineup • Expanding use of programmable fuel injection (PGM-FI) for further improvements in emissions & fuel efficiency
Power Equipment• Applied cleaner, quieter & more efficient 4-stroke technology across North American power sports lineup • Applying more stringent California emissions standards to products sold in all 50 states
Manufacturing• 13 of 14 plants operating under ISO 14001.2004 Environmental Management standard• CO2 emissions per auto produced increased slightly from 2001FY (709kg) to 711kg but fell from 761kg in 2005FY
- Increase utilization of production capacity in region led to improvement in emissions levels• Energy used per auto produced fell 4.5% from 2001FY
- Ongoing efforts aimed at improving energy efficiency & more efficient utilization of production capacity• Volatile Organic Compounds emissions from paint operations dropped from 28.7 g/m2 in 2001FY to 15.6 in 2007FY• Auto-specific chemical releases (per auto) dropped 45% from 2000FY levels
- Total chemical release dropped 27% from 2000FY levels• Water usage per auto produced fell 7.6% from 2006FY• Waste to landfills per auto produced fell 66% from 2001FY
- 4 plants achieved “Zero Waste to Landfills”• “Green Purchasing” program resulted in 80% of 600 OEM suppliers certified to ISO 14001 standard
Corporate• 2 Facilities gained Leadership in Energy & Environmental Design (LLED) Gold from U.S. Green Building Council
- Honda R&D in Raymond, Ohio & American Honda’s Northwest Regional offices in Gresham, Oregon- 2 facilities expected to receive LEED Gold in 2008FY; Acura Design Studio & Midwest Consolication Center
• Studying ways to further reduce end-of-life impact of products, including HEV battery recycling- Reduce automobile shredder residue (ASR), improve catalytic converter recycling & end-of-life plastic gas tank treatment
• Reduce or eliminate lead in circuit boards, phase out PBDE usage & reduce PVC usage in interior & exterior parts
2. OEM Strategies Long-term Focus
1111
North American Launch of EfficientDynamics initiatives at NAIAS 2008• Corporate initiative to reduce Fuel Consumption, CO2 & other Emissions while enhancing driving dynamics • Corporate focus on sustainability extends to Vehicle Production, Distribution, Recycling
- Only OEM in last 8 years to gain high rankings in Dow Jones Sustainability Indexes (DJSI), with 3rd consecutive year as Automotive segment leader in 2007
KEY HIGHLIGHTS•BMW has contributed more than any other OEM* in the reduction of Fuel Consumption & CO2 emissions (-12.3% CO2 in 1990-2005 period)* Environmental Defense Report, an independent non-partisan U.S. organization
•Current Technologies primarily focused on Powertrain-Valvetronic fully variable valve control-High Precision Injection (gasoline direct injection)-Twin Turbocharging (high output from smaller displacement engines)-BluePerformance Diesel engines (All aluminum construction with highly accurate piezo high pressure fuel injectors)
-Electric Power Steering (greatly reduced parasitic power loss)-Highly efficient Automatic Transmissions-Lightweight metallurgy, such as Magnesium/aluminum crankcases
•Next Steps-Short term: Continued efficiency improvements on Gasoline/Diesel Engines, Engine Ancillaries, Aerodynamics, etc.
-Mid term: Ongoing electrification of drivetrain, including full hybridization, as shown through the Concept X6 ActiveHybrid (JV with GM for 2-mode Hybrid)
-Long term: Using Hydrogen from regenerative energy sources as fuel for I.C.E.
2. OEM Strategies Diverse Solutions
1212
Emerging Technologies include Powertrain, Transmission, Accessories and Aero & Rolling Resistance• In the Near Term, advances primarily to focus on conventional systems improvements with some new technologies such as GDI,
Automated Manual Transmissions applied to conventional vehicles & drivetrains;• Mid & Long Term, new technologies expected to move a larger % of vehicles to Electrified drivetrains
- Conventional Powertrains still in mix but with significant electrification (valvetrain, accessories, etc.) increasing efficiency
3. Emerging Technologies
Emerging Technologies Near Term (2009-2012) Mid Term (2013-2015) Long Term (2015-)Cam Phasing O Cam-less Valve ActuationVariable Valve Lift O Cam-less Valve ActuationForced Induction OCylinder Deactivation OVariable Charge Motion OVariable Compression Ratio OGDI Stoichiometric (GDI-S) Lean Burn Stratified (GDI-L)Diesel High Speed Direct Injection (HSDI) O Advanced Multi-Mode6+ Speed A/T O CVTAggressive A/T Shift Logic OEarly Torque Convertor Lock Up OAutomated Manual OElectric Power Steering OElectric Accessories O Electric Water PumpHigh Efficiency Alternator OVariable Displacement A/C Compressor O42V ISG O42V Motor Assist OModerate HEV OAdvanced HEV OAero Drag Coefficient OImproved Tire Rolling Resistance O
SOURCE: State of California, Air Resources Board- Draft Technology & Cost Assessment for Proposed Regulationsto Reduce Vehicle Climate Change Emissions (4/2004)Individual Technologies for Potential Reductions of Carbon Dioxide
1313
Gains expected to come from both development of conventional Drivetrain technology, as well as revolutionary Electrified Drivetrains
• By 2015, Advanced HEV expected to be major focus of advance in CO2 reduction• By 2012, conventional Drivetrain technologies expected to reduce CO2 emissions, on average (Small Cars), by as much as 26%
3. Emerging Technologies
SOURCE: Northeast States Center for a Clean Air Future (NESCCAF)Comprehensive Vehicle Modeling & Cost AnalysisParticipants: AVL List Gmbh, Martec, Meszler Engineering Services
Potential CO2 Emissions Reductions (Small Car)
138
217
204
229
215
284291.4
0
50
100
150
200
250
300
350
Long Term (2015-)Mid Term (2013-2015)Short Term (2009-2012)
CO
2 E
mis
sio
ns
(g
/ m
ile
)
AdvHEV HSDI, AdvHEV
ModHEV dHCCI, AMT, ISG, EPS, eACC
gHCCI, DVVL, ICP, AMT, ISG, EPS, eACC CVVL, DCP, AMT, ISG-SS, EPS, ImpAlt
gHCCI, DVVL, ICP, AMT, EPS ImpAlt GDI-S, DCP, Turbo, AMT, EPS, ImpAlt
DVVL, DCP, AMT, EPS, ImpAlt DCP, A6
DCP, A5, EPS, ImpAlt DCP, A4, EPS, ImpAlt
DCP, CVT, EPS, ImpAlt DVVL, DCP, A5 (2009 Baseline
2002 Baseline
GLOSSARYA4 Automatic Transmission- 4 Speed
A5 Automatic Transmission- 5 Speed
A6 Automatic Transmission- 6 Speed
AdvHEV Advanced HEV
AMT Automated Manual Transmission
CVT Continuously Variable Transmission
CVVL Continuous Variable Valve Lift
DCP Dual Cam Phasing
dHCCI Diesel HCCI
DVVL Discrete Variable Valve Lift
eACC Improved Electric Accessories
EPS Electric Power Steering
GDI-S Stoichiometric Gasoline Direct Injection
gHCCI Gasoline HCCI
HCCI Homogenous Charge Compression Ignition
HSDI High Speed Diesel Direct Injection
ICP Intake Cam Phase
ImpAlt Improved Efficiency Alternator
ISG Integrated Starter-Generator
ISG-SS ISG (above) with Start-Stop Operation
ModHEV Moderate HEV
Turbo Turbocharging
-76.4 g/mi-26%
1414
Create an Eco-Strategy built on 5 key attributes across Business, Manufacturing & Product pillars1.Consistency
- Over time- Across practices (business, manufacturing, product)- Across model line-up
2.Diverse Solutions- Multiple path tactics; Avoid making only one
solution the possible answer3.Leadership
- Follower mentality can limit perception4.Notable, memorable communication
- Practical- Representative- “Dramatic”, High Impact stories
5.Co-relationships- Build strong, repeated & credible messages by partnering with institutions, eco-focused organizations, other companies
5. Recommendations
BUSINESS/ CORPORATE
MANUFACTURING PRODUCT
Ove
r T
ime
Acr
oss
Pra
ctic
es
Acr
oss
Mo
de
l Lin
e-u
p
Mu
ltip
le P
ath
s
Em
ph
asi
ze L
ea
de
rhip
Pra
ctic
al
Re
pre
sen
tativ
e
"Dra
ma
tic"
Hig
h Im
pa
ct s
tori
es
Str
on
g, R
ep
ea
ted
& C
red
ible
Me
ssa
ge
s
Business/ Corporate A D D A A D D
Manufacturing A D A A A D D D
Product D D D D D D D D A
Co
nsi
sten
cy
Co
-rel
atio
nsh
ips
No
tab
le, m
emo
rab
le
Lea
der
ship
Div
erse
So
luti
on
s
= Potential or Peripheral Story= Definite or Main Story
15155. Recommendations
Develop a Comprehensive Message across Corporate/Business, Manufacturing & Product topics• As much as possible, create a perception of long-term consistency through historic reference & future projection• Develop a Near Term, Mid Term & Long Term vision with realistic but ambitious goals
"Gre
en"
Bes
t Pra
ctic
es
Par
tner
ship
s
"Gre
en"
Bes
t Pra
ctic
es
Fac
ilitie
s
Pro
cess
es
Alte
rnat
ive
Fue
ls
Pow
ertr
ain
Driv
etra
in
Effi
cien
cy M
easu
res
Mate
rials
"Green" Auto Show Display, made of "Green" materials with low-power demand D A ASponsor recycling service at Auto Show D A A AKiosk/ Press Conference powered by Fuel Cell vehicle D D A A A APublish Annual Sustainability Report D A A A A A A A AAnnounce official sponsorship of Eco-focused Organization D DIntroduce program to educate Owners on every-day"Green" practices (including Driving & Maintenence D AIntroduce Carbon Footprint Program, with donation to offset Journalists' Carbon Emissions for Show D A AIntroduce program to certify Corporate facilities LEED Gold D A A AIntroduce program to certify Manufacturing facilities ISO14001 D D D DHighlight current "Green" practices, emphasizing demontrable efficiency gains, resource conservation & emissions reduction D D D D AProvide detailed Case Study examples, including Eco & Business benefits D D D D APRODUCTION : High Efficiency/ Low Emissions I.C.E. Vehicles D A D D D A- Widely-offer Fuel Efficiency technologies on entire line-up (i.e. ISG, 6+ A/T, PZEV Certification, etc.), as Hyundai previously did with Safety technologies D A D D D A- Develop uniquely-badged "Eco" Trim Levels (i.e. Saturn Green Line), beyond "standard" level, featuring advanced tech such as DCT, Aero, Electric Accessories, etc. D A A A D D D D D- Detailed Technical overview of Hyundai-Kia pioneering advances in ECO-Technologies D A A A D D D D DCONCEPT: Next Generation of Hybrid or Electrified Propulsion (Including Range-extended Electric Vehicles & PHEV) D D D D A- Develop & Communicate comprehensive history of Hyundai-Kia Hybrid & Electric Vehicles D D D D D A- Develop detailed technical details demonstrating Hyundai-Kia competency D D D D D A- Announce timeline for introduction of Hybrid or Electrically-propelled Vehicles D D D D D ACONCEPT: Multi-Fuel powered Adventure Vehicle, featuring ultra-flexible HCCI Powertrain technology using Gasoline/Diesel/CNG/E85/Methanol/etc. D D D A A- Introduce launch of Clean Diesel production vehicle for 50-states D D D A- Develop comprehensive history of Diesel development at Hyundai, including advances & benefits D D D- Show prototype HCCI powertrain, as demonstrated in concept vehicle, with timeline for production D D D A ACONCEPT: High-efficiency platform, demonstrating combination of technologies that make ANY powered vehicle more efficient D A A D A D A- High Efficiency Accessory Drives (Electric vs. Mechanical), with detailed explanation of Efficiency & Emissions benefits D A D D- Vehicle Solar Panel for accessory load D A D- Aero-optimized bodywork D D- Low Drag Drivetrain technologies, including Tires D A D D A- Lightweight construction, using materials, methods & design that are producible but unique from current production D A A A A A D DCONCEPT: Advanced "Green" materials exploration, with explained link to actual Production or Development direction D A D A D A A A D- Emphasize "3-R" philosophy: Reduce, Re-use, Recycle D A D D D A A A D- Emphasize sustainable sources, not just low-impact D A D D D A A A DCONCEPT: Producible dedicated Fuel Cell Vehicle D D D D A A- Develop comprehensive history of Hyundai-Kia Fuel Cell development D A D D D- Announce production of demonstrator fleet of CONCEPT Fuel Cell Vehicle D A D D D- Release detailed Hyundai-Kia vision of Hydrogen Future, with announcement of intended mass production timing of FCEV D A A A D D D- Demonstrate Hydrogen storage, delivery & fueling technology on-site at Auto Show D A D D D- Feature Media Ride & Drives from site of Auto Show D D D D
Business/Corporate Manufacturing Product
NEAR-TERM
MID-TERM
LONG-TERM
= Potential or Peripheral Story= Definite or Main StoryRELATIVE
TIMING
AUTO SHOW TACTICS OR ANNOUNCEMENTS
AREAS OF EMPHASIS