09:20 Vision: Fowler - Power of the Social Graph
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It is customary to think about fashions in things like clothes or music as spreading in a social network. But all kinds of things, many of them quite unexpected, flow through social networks, and this process obeys certain rules. Dr. Fowler reveals the dynamics of social networks and presents compelling evidence for our profound influence on one another’s tastes, health, wealth, happiness, beliefs, even weight, as he explains how social networks shape our lives. Based on his bestselling book Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, he describes the results of groundbreaking research that unlocks a revolutionary new understanding of the sway that we have over one another through our connections. He outlines the fundamental rules governing the formation and operation of social networks and describes the myriad ways that they help to shape who we are and what we do.
Transcript of 09:20 Vision: Fowler - Power of the Social Graph
Graphs are Everywhere!
Who are your Friends?
Who do you discuss Important Matters with?
Who do you spend your Free Time with?
One Pair
Graphs are Everywhere!
Graphs are Everywhere!
Many Pairs
Graphs are Everywhere!
Interconnected
Graphs are Everywhere!
Social Network
The Framingham Heart Study
Graphs are Everywhere!
Original Cohort1948N = 5,209
Offspring Cohort1971N = 5,124
Gen 3 Cohort2002N ~ 4,000
ObesityClusters
FHS NETWORK
Graphs are Everywhere!
Three DegreesOf Influence
FHS NETWORK
Graphs are Everywhere!
HOMOPHILY
Causes of Similarity and Clustering
INFLUENCE CONTEXT
Graphs are Everywhere!
The SpreadOf Obesity
Graphs are Everywhere!
FROM 1971 TO 2003
Spread of Obesity
Graphs are Everywhere!
Ego-Perceived Friend
Mutual Friend
Alter-Perceived Friend
Same Sex Friend
Opposite Sex Friend
Spouse
Sibling
Same Sex Sibling
Opposite Sex Sibling
Immediate Neighbor
Small Workplace Co-worker
0 100 200 300
PERCENTAGE INCREASE IN RISK OF OBESITY
SOCIAL CONTACT
20011971
Smoking ClustersFHS NETWORK
Graphs are Everywhere!
Drinking ClustersFHS NETWORK
Graphs are Everywhere!
ANGER HAPPINESS
Reading Emotions
Graphs are Everywhere!
HappinessClusters
FHS NETWORK
Graphs are Everywhere!
Graphs are Everywhere!
POLITICS
Collective Emotions
ContagiousOutbreaks
TWITTERNETWORK
Graphs are Everywhere!
Graphs are Everywhere!
POLITICS
Collective Ideology
Graphs are Everywhere!
POLITICS
Collective Ideology
ECONOMICS
Collective Emotions
Graphs are Everywhere!
Broadway Musicals!
source: Brian Uzzi
Graphs are Everywhere!
Networks & Evolution
Social Networksin the Hadza
SIMILAR TO OUR OWN
Our Network PositionIs Partially Heritable
Graphs are Everywhere!Graphs are Everywhere!
Graphs are Everywhere!
A/A female
A/A male
A/G female
A/G male
G/G female
G/G male
Friend Tie
Our Friends’GenesDRD2
How Do We Take Our Natural Social Networks Online?
Graphs are Everywhere!
OnlineNetworks
REAL FRIENDS
Graphs are Everywhere!
OnlineNetworks
FRIENDS, CLUBS,
Graphs are Everywhere!
ROOMMATES, FACEBOOK
PhotoTagging
SmilingClusters
FACEBOOK NETWORK
SmilersSmilers
NonNonSmilersSmilers
Graphs are Everywhere!
ObesityClusters
FACEBOOK NETWORK
Graphs are Everywhere!
Graphs are Everywhere!
source: www.ConnectedTheBook.com
ClustersFACEBOOK NETWORK
Band
MovieClusters
source: www.ConnectedTheBook.com
FACEBOOK NETWORK
Graphs are Everywhere!
ViralVoting
FACEBOOK NETWORK
Graphs are Everywhere!
ViralVoting
FACEBOOK NETWORK
Graphs are Everywhere!
ViralVoting
FACEBOOK NETWORK
Graphs are Everywhere!
Graphs are Everywhere!
Graphs are Everywhere!
Realize Your Own Network Power
Graphs are Everywhere!
Thank You!
