090907branson
Transcript of 090907branson
Richard Branson
http://www.papermag.com/blogs/times-square-virgin-megastore.jpg
Virgin “Megastore”
Virgin Airlines
http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg
http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpghttp://media.comicmix.com/media/2008/08/26/virgin-comics-logon.jpghttp://www.breakfrom.co.uk/wp-content/uploads/2008/04/spaceshiptwo.jpg
Virgin Limobike, Comics, Galactic, Balloon Flights
With so many companies…
How has the brand stayed “Virgin”?
http://www.solarnavigator.net/sponsorship/sponsorship_images/Richard_Branson_balloon_capsule.jpg
Balloon Records
•Circumnavigated the world in a balloon
•Flew a balloon at record speed of 245mph
Aqueous Feats
http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg
•Attempted to cross the Atlantic in a sail boat (twice)
•Fastest crossing of the British Channel
By being ridiculously awesome and rich Richard Branson has made himself synonymous with his brand Virgin. Because of this consumers have begun to associate his traits (recklessness, superfluity, adverterousness, ect.) to the Virgin brand.
http://i.dailymail.co.uk/i/pix/2009/04/20/article-1171739-04888F3F000005DC-652_468x397.jpg