‘09

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Međunarodna Jedriličarska regata 2009Perast

‘09Goals• Promotion of sailing as a healthy style of life that

foster development of fair and honest sport community in Montenegro

• Gathering international experience of judging sailing races.

• Learning of entrepreneurship via mutual event organization and consolidation of efforts of different small and medium enterprise entities.

• Development of safe relations between all sailing nations of the Adriatic Sea

• Overall development of the Montenegrin sailing activity and industry

‘09Values

TraditionsHonor Teamwork Clean environment

‘09

Preliminary program

Schedule

• Tuesday July 21st : Porto Montenegro/Fasinada– 1st race: Perast – Tivat – Perast - Tivat ~12 nm– Cocktail party/concert in Porto Montenegro

• Wednesday July 22th: – 2nd race: Tivat - Perast – channel- Islands ~9nm.– Awards and party for all participants in Perast

Participants: Different classes of racing and cruising yachts from Montenegro, Serbia, Croatia, Slovenia and Italy

‘09

Fašinada Regatta Route Day 1 – 21.07.2009

‘09

Day 2 – 22.07.2009

Fašinada Regatta Route

‘09

Organization

• Regatta is steered by Steering Committee, the Lahor Yacht Club

• Judge team: one major Judge, 3 local judges in three countries and protest committee, following regatta.

• Supplementary maintenance: Powerboat for judges, media, vip, photo and video team.

• Public relation agency: public relations.

• Free of charge Harbors for participants.

‘09

Awards

Includes awards with “Fasinada” or/ sponsor logos and is given to:

– Overall winners of the races

– Winners of each class

– Overall Line-honors, settled by absolute time

‘09

The social project of “Fasinada” Expanding the development of sailing in

Montenegro includes a social function. This

function is realized as a regatta rule: Each

team is allowed to have youngster on board.

The young sailors could be selected from the

most promising dinghy sailors in national

yacht clubs. Educational purpose: give the

possibility for young people to increase their

sailing experience while participating in an

international regatta

‘09

Success keys of “Fasinada” 1. Exceptional scenery of the Kotor

Bay

2. Lots of watch points all along the regatta for a larger audience

3. 6 years of experience for the Lahor Yacht Club in organizing Fasinada

4. Meeting point for all sailors from Slovenia, Italy, Croatia, Serbia, Montenegro

5. Simply the most important regatta in Montenegro

‘09

Why to sponsor a regatta?Make your communication means evolve:

Outdoor advertising is commonly associated with billboards: the reality is that outdoor media covers a broad range of advertising opportunities with varied reach and selectivity.

• Get your message across uninterrupted space

• Strong BRANDING associated with an unique environment

• EYE CATCHING attention

• Show your POSITIONING on the market: make yourself special

• Be AHEAD of the local competition who are still advertizing in classical ways (billboards, magazines,…)

‘09

Why to sponsor a regatta?• Guaranteed visibility and impact

• High reach and frequency

• Message dominance

• High recall due to your visibility

• Stand out from the clutter

• It can’t be switched off or turned out: if your customers are watching the regatta, they have to see you

‘09

‘09

Promotion valuable items

• The development of the sailing community on the Adriatic area

• Regatta coverage and feedback

• Clean environment (“Blue flag” program)

• Social involvement

‘09

How do we promote fasinada?• Organization of advertising before, after and during the

regatta– National Press, TV, Radio, internet in Montenegro, Croatia

and Serbia– Preparation of press releases

• Preparation of photo materials for the media

• Interviews with “Fasinada” participants, winners, supporters and partners.

• Journalists, photographers and a film crew will participate all along the regatta.

‘09

• When organizing “Fasinada” advertising campaign we keep informing the media about the upcoming activities early on through press releases, photos and the announcement of participation of most awarded teams.

• We maintain the press activity by periodical information regarding organizational steps of the Regatta.

• A few weeks before the regatta opening day a press conference will be held, where more than 20 Medias will be invited. The news should be differentiated into three streams: – a) life-style; – b) hot news service; – c) sport news.

We make it work for sponsors

‘09

Outbound communication channels:1. National TV of Montenegro, Croatia, Serbia; 2. Extensive PR activities on the level of national channels and

local channels of municipalities of involved cities;

Inbound communication channels: All race legs will be filmed and demonstrated in between the races. The final version of collected video information will be demonstrated as a film on TV

‘09

Sponsorship pricelist (1/2)

‘09

Sponsorship pricelist (2/2)

‘09Sponsor PackagesPlatinum Sponsor

15 000€(real value: 19 000€)

Posters/brochures

Flags in marina

Magazine ad

Radio ad

Key speeches

Clothing

Sticker on hulls

Sponsor board

Category flags

Press conference

Gold Sponsor8 000€

(real value: 10 000€)

Posters/brochures

Flags in marina

Magazine ad

Radio ad

Clothing

Sticker on hulls

Sponsor board

Silver Sponsor4 000€

(real value: 5 000€)

Posters/brochures

Flags in marina

Magazine ad

Radio ad

Sticker on hulls

Bronze Sponsor1 000€

(real value: 1 500€)

Posters/brochures

Flags in marina

Magazine ad

‘09Contacts

Public relations

Marjan DimitrijevicMob. +382 69 927 411

Email: marjan@fasinada.com

Director

Mirko FranovicMob. +382 69 046 545Email: mirko@fasinada.com