09 TAURUS EMEA brand presentation 2020 FIN

BRAND PRESENTATION

20192020

BRAND PRESENTATION

TABLE OF CONTENTS

1.

2.

3.

4.

5.

T3 business model

Market coverage

Taurus brand

Product offer

Brand support

T3 BUSINESSMODEL

DISTRIBUTION VALUE

P R O P O S I T I O N

• Quality budget tyres

• Reliable supply

• Easy & Profitable business offers

• Made in Europe

STRONG INTEGRATION CLIENT – SUPPLY CHAIN – INDUSTRY - SALES

LEAN OPERATION

• Strong integrated information system

• Ban all complexities inprocess and daily behave

ASSETS ROTATION

• 100% daily factory loading

• Push shipment in the month (Costumer Service DepartmentPirot)

CUSTOMER CENTRICITY

• 98% structural service rate

• 70,59% Customer effort score

STRONG INTEGRATION CLIENT – SUPPLY CHAIN – INDUSTRY - SALES

BENEFICIAL BUSINESS MODEL FOR OUR PARTNERS

PUSHDISTRIBUTION

• Strong supply agreement withexclusive wholesalers

• Marketing delegation

PREDICTABLE PRICING POLICY TO SUSTAINA GOOD PROFITABILITY IN TIER3 SEGMENT

KEY DIFFERENTIATORSmade in Europe tyres, shorter lead time vs Asian brands, high delivery commitment,

fair transportation scheme

• Key influencers of Cost+ model balanced in 2019• 4 basic price components: foreign exchange, raw material, transport, tax & duty

• Strategic price point index ensured @87 index compared to the top Chinese brands

• Vertical pricing policy supporting mix improvement of profitable segments 16+ inches

• Fair horizontal pricing between Partners

• Simple price structure between categories and season facilitating resale operation

* Based on weighted average depending on the mix

100

T3, ASIAN BRANDS

120

T3, MULTIGROUP BRANDS

T4, ASIAN BRANDS

STRATEGIC PRICE POINT INDEXED VERSUS T3AND T4 CHINESE COMPETITORS

B A S E D O N O U R K E Y C O M P E T I T O R S ’ P R I C E P O S I T I O N I N G

87

80

ARB M2O

E U R O P E A N D R U S S I AE U R O P E A N D R U S S I A

MARKETCOVERAGE

SPLIT OF TIERS

EUROPEAN BUDGET MARKET – THE FASTEST GROWING MARKET TIER

42%18%

40%

2014

Premium

Quality

Budget38%20%

42%

2018

Premium

Quality

Budget

Total budget market increased with 22M pcs in 5 years.

Source: ETRMA & Eurostat & Internal(Michelin Group)

DRIVERS OF THE MARKET:• Seat 16” & plus took more than half of the market• All season market doubled in 5 years• CAGR SUV: +18%

EUROPEAN BUDGET MARKET – THE FASTEST GROWING MARKET TIER

A/S

Winter

Summer

0

20

40

60

80

100

2014 2019

EVOLUTION OF SEASONSA/S

Winter

Summer

Source: ETRMA,Eurostat, Michelin16%

3%

3%

CAGR %M units

0

20

40

60

80

100

2014 2019

EVOLUTION OF SEGMENTSLight truck

Car

SUV

4%

3%

18%

8%

89%

3%

9%

86%6%

0

20

40

60

80

100

2014 2019

EVOLUTION OF SEATS16" & above

15" & below

-4%

14%

66%

34%

46%

54%

CAGR %CAGR %

3 7

3238

79

91

STRICT MARKET COVERAGE

source: Lizeo database, 2018 offeravailable on European websites

90%

90%

90%

90%

70% 70%

PASSENGER CAR LIGHT TRUCK

84%

83% 89%

90%S U M M E R

A L L S E A S O N

W I N T E R

S U M M E R

A L L S E A S O N

W I N T E R

XX% XX%2 0 1 8 R E S U L T S 2 0 2 3 A M B I T I O N S

2 0 2 3 A M B I T I O N S2 0 1 8 R E S U L T S

2 0 1 8

STRICT MARKET COVERAGE


96% 88%

82%* 89%* 91%* 90%*

S U M M E R

W I N T E R S T U D D E D

S U M M E R

S T U D D E DW I N T E R

RELIABLE AND TRUSTABLE PRODUCTION

1882FACTORY FOUNDATIONIn 1882, the Hungarian RuggyantaÁrugyár was founded in Budapest.

1973In 1973, the Taurus brand was applied to allproducts manufactured by the company, inassociation with the brands Emergé(equipment for the oil industry), Palma(camping items, bellows, etc.), Cordatic,etc. In the same year, the company adoptedthe name Taurus Hungarian Rubber Works.

1996OWNERSHIPIn 1996, the company merged in one of the largest tyre manufacturer.

2013PASSENGER CAR TYRESProducing passenger car tyresfrom 2013 – 100 years after the brand name’s birth.

1913BRAND & LOGOThe Taurus brand was created in 1913, the Taurus logo in 1923.

THE HISTORY OF OUR FACTORYA T R A D I T I O N A L E U R O P E A N T Y R E B R A N D F R O M A T R A D I T I O N A L E U R O P E A N T Y R E P L A N T

S E R V I N G O U R P A R T N E R S W I T H T R U S T A B L E A N D R E L I A B L E P R O D U C T S S I N C E 1 8 8 2 .

TAURUS TYRES ARE MANUFACTUREDIN A EUROPEAN TYRE FACTORY THATBELONGS TO THE MICHELIN GROUP*

R E L I A B L E P R O D U C T S A N D S E R V I C E S

The passenger tyre factory has successfullypassed the quality system audit and has been certified by independent auditors:

• CERTIFICATE ISO 14001• Compliance with UNECE** regulations

GUARANTEED PRODUCTION QUALITY

*Not allowed to link TAURUS brand and/or products with Michelin Group in any type of communication targeting end-users.**United Nations Economic Commission for Europe

TAURUS TYRES ARE MANUFACTURED IN A FACTORY WITH OUTSTANDING TYRE TESTING CAPABILITY WHICH FASTENS UP THE PRODUCTION PROCESS:

R E L I A B L E P R O D U C T S A N D S E R V I C E S

• TTL is the first laboratory in Michelin Group* that had been accredited according to newISO/IEC 17025:2017 standard.

• GST/FRA has contracted the capacities of the factory which is also working for T1.

TYRE TESTING ACTIVITY

*Not allowed to link TAURUS brand and/or products with Michelin Group in any type of communication targeting end-users.

PRODUCT OFFER

PASSENGER CAR TYRE

COMMERCIAL LIGHT TRUCK

TYRE

SUV TYRE

ORIUM 201


TAURUS101

SUV

TAURUS701

TAURUS UHP

TAURUS HIGH PERFORMANCE

TAURUS WINTER

PRODUCT MAPPING

TAURUSROAD-TERRAIN

TAURUS TOURING

TAURUS 601

TAURUSICE

TAURUS 501

TAURUSALL

SEASON

TAURUSALL SEASON SUV

TAURUSSUV WINTER

TAURUSSUV ICE

TAURUS 201

TAURUS WINTER3 dimensions

PASSENGER CAR SUV

TAURUS UHP3 dimensions


1 dimension

PRODUCT EXTENSION 2020

TAURUSSUV WINTER

3 dimensions

TAURUSSUV ICE

1 dimension

TAURUSROAD-TERRAIN

4 dimensions

TAURUS701

11 dimensions

TAURUSALL SEASON SUV11 dimensions 20208 dimensions 2021

TAURUSALL SEASON12 dimensions

3 41 2

Fuel efficiency (from A to G) External rolling noise class (from 1 to 3)Wet grip (from A to G)External rolling noise measured value

(decibel)

TAURUS ULTRA HIGH PERFORMANCE

C C 70-72 dB

ASYMMETRICAL TREAD PATTERN DESIGN

WET ROAD – INSIDE PART

• Longitudinal and transversal grooves for efficient water evacuation

• Outstanding traction in wet driving condition

DRY ROAD – OUTSIDE PART

• Large tread blocks provides excellent traction

IMPROVED PERFORMANCES

TYRE LIFE IMPROVEMENT BY:

• Optimisation of tyre architecture

• Optimised contact path

REDUCED FUEL CONSUMPTION:

• Due to optimised rolling resistance with using SILICA compound in the tread pattern

SECTION: 205 to 255 mm

DIAMETER: 17” to 20”

SERIES: 60 to 35

SI: H-V-W-Y

TAURUS UHP replaced

TAURUS 401 in 17-18”, in 2017-2018/

PC

3 41 2


(decibel)


C-E C 70-72 dB

EASY TO CONTROL AT ANY SPEED

• Asymmetrical tread pattern design with rigid rib

STRONG PERFORMANCE ON WET AND DRY ROAD SURFACES

WET PERFORMANCE:

• Longitudinal and transversal grooves

DRY PERFORMANCE:

• Silica compound and stable shoulder blocks with grabbing edge

ADVANCED WEAR PERFORMANCES

• Optimized tread and casing construction

• Increased tread depth, improved rigidity of the tread blocks

OPTIMIZED FUEL CONSUMPTION

• New Silica compound based tread pattern

PC



SERIES: 65 to 45

SI: T-H-V-W

TAURUS HP replaced TAURUS 401 in 15-16” in 2017-2018.

3 41 2


(decibel)

TAURUS TOURING

E C 68 dB

SILICA COMPOUND TECHNOLOGY

• Lower fuel consumption due to decreased rolling resistance

• Shorter braking distance on wet roads

SYMMETRIC TREAD PATTERN

• Excellent aquaplaning performances

• Excellent stability in curves

• Perfect grip and optimal handling in every driving conditions

to

PC TOURING



SERIES: 80 to 55

SI: T-H

TAURUS TOURING replacedTAURUS 301in 13-14” in 2017-2019.

3 41 2


(decibel)

TAURUS ALL SEASON

E C 69-70 dB

MODERN TREAD DESIGN FOR MULTI-CONDITION USAGE

• The new fish-bone tread pattern gives a unique look to the tyre

• Tread is designed and created by European designer

SAFE DRIVING AND COMFORT IN ALL SEASONS

• Optimal braking on wet and dry thanks to Silica compound

• The balanced performance of the tyres ensure complete safety all year long

• 3 PMSF and M+S markings on the sidewall

PC



SERIES: 80 to 40

SI: T-H-V-W

3 41 2


(decibel)

TAURUS WINTER

E C 70-72 dB

OUTSTANDING TRACTION ON SNOW, WET AND SLUSH

• V-shaped tread pattern design

• Numerous tread blocks and high density of sipes

• Compound allows to keep the softness of the rubber even if the temperature is very cold

EFFECTIVE PREVENTION OF AQUAPLANING AND SLUSHPLANING

• Optimal number and density of grooves

• Special angle transversal grooves design


• New silica compound decreases rolling resistance

/these results concern products launched until July 2019/

PC



SERIES: 65 to 40

SI: T-H-V

TAURUS WINTER replacedTAURUS 601 in 15”-18” dimensions

3 41 2


(decibel)

TAURUS 601

E-F E 68-69 dB to

DIRECTIONAL TREAD PATTERN

• Highly carved: numerous tread blocks for good drivability in snow

• 4 longitudinal grooves (2 main ones + 2 secondary ones) for rapid evacuation of water towards the rear

• Numerous V-shaped transversal grooves for rapid evacuation of water on the sides

• High sipe density for improved grip on snow, ice, and wet surfaces

PC



SERIES: 80 to 60

SI: Q-T

TAURUS 601 remains

in 13”-14” dimensions

3 41 2


(decibel)

TAURUS ICE

C-E C 70-72 dB

VERY GOOD TRACTION AND BRAKING ON ICE

• Numerous studs and proper stud positioning

• Optimized contact with the road

RELIABLE PERFORMANCE ON ICE AND SNOW SURFACES


• Efficient evacuation of ice particles

LOWER FUEL CONSUMPTION

• New silica compound decreases rolling resistance

PC

/grading information only for non-studded tyres/



SERIES: 65 to 50

SI: T

TAURUS ICE replacedTAURUS 501 15”-17” dimensions

TAURUS 501

EXCELLENT HANDLING

• Numerous tread blocks and Z lamelles

GOOD GRIP ON ICE, SNOW, AND WET SURFACES

• High density of sipes

EFFICIENT SNOW AND SLUSH EVACUATION PROVIDED BY

• Transversal grooves

EXCELLENT LONGITUDINAL GRIP WHILE BREAKING;ACCELERATION AND LATERAL GRIP DUE TO

• The position and shape of the studs

PC



SERIES: 70 to 60

SI: T

TAURUS 501 remains in 13”-14” dimensions

3 41 2E

3 41 2E 70 dB

Fuel efficiency (from A to G) External rolling noise class (from 1 to 3)Wet grip (from A to G) External rolling measured value (decibel)


3 41 2


(decibel)

TAURUS 701

C-E C 69-73 dB

SUV

VERY GOOD WATER EVACUATION

• 4 longitudinal grooves

GOOD LEVEL OF GRIP ON DRY WET AND WINTER CONDITIONS

• High density of sipes

NO COMPROMISE ON SAFETY OR DURABILITY

• Transversal grooves

EXCELLENT LONGITUDINAL GRIP WHILE BREAKING;ACCELERATION AND LATERAL GRIP DUE TO

• New technical solutions on all sizes to achieve optimum high speed performances and for added safety

• Additional sidewall strength for shock resistance on SUVs



SERIES: 75 to 40

SI: H-V-W-Y

3 41 2


(decibel)

TAURUS ROAD-TERRAIN

E E 72-74 dB

/these results concern products launched until July 2019/

TRUSTWORTHY DESIGN AND PERFORMANCES

• Aggressive all-terrain tread design meets market expectations

• Ability to travel on and off-road

• The tread pattern is designed for multi-surface usage

NO COMPROMISE ON SAFETY ANDTOUGHNESS WHEREVER YOU GO

• Highly durable double layered casing with double steel belt tread protection

• Good shock resistance in rough terrain

• Long and even wear combined with ride comfort

SUV



SERIES: 80 to 60

SI: S-T-H

3 41 2


(decibel)

TAURUS ALL SEASON SUV

E C 71 dB

MODERN TREAD DESIGN FOR MULTI-CONDITION USAGE

• The new fish-bone tread pattern completely adapted for SUV tyre sizes with increased tread depth gives a unique look to the tyre

• Tread is designed and created by European designer

SAFE DRIVING AND COMFORT IN ALL SEASONS

• Optimal braking on wet and dry thanks to Silica compound

• 3 PMSF and M+S markings on the sidewall

• The balanced performance of the tyres ensure complete safety all year long

• Additional sidewall strength for shock resistance on SUVs

SUV



SERIES: 70 to 50

SI: T-H-V-W

/targeted performances (to be confirmed)/

3 41 2


(decibel)

TAURUS SUV WINTER

C-E C 70-72 dB

RELIABLE ON SNOW, WET, AND DRY ROADS


• Micro-rib detailing in the grooves

EFFICIENT AQUAPLANING AND SLUSHPLANING PREVENTION

• Optimal number and density of grooves

• Special angle transversal grooves design


• New silica compound

SUV



SERIES: 70 to 45

SI: H-V

3 41 2


(decibel)

TAURUS SUV ICE

C C 72 dB

VERY GOOD TRACTION AND BRAKING ON ICE

• Numerous studs and optimized stud positioning

• Optimized contact with the road

RELIABLE ON ICE, SNOW, AND WET SURFACES


• Efficient evacuation of ice particles


• New silica compound


SUV



SERIES: 65 to 40

SI: T

3 41 2


(decibel)

TAURUS 101

E C 72 dB

LINED ASYMMETRIC TREAD PATTERN

• 3 longitudinal grooves for rapid evacuation of water

• Numerous solid tread blocks, siped and staggered on the shoulders for effective grip when braking and good drive ability on loose soil

• Square shoulders and flat profile for good stability in turns

ROBUST CONSTRUCTION

• Excellent load resistance

LTLIGHT TRUCK



SERIES: 80 to 60

SI: R-S-T-H

3 41 2


(decibel)

TAURUS 201

E C 73 dB

PROVIDES GOOD GRIP IN SLIPPERY AND SNOW CONDITIONS

• Numerous tread block and transversal groove

EXCELLENT LOAD RESISTANCE

• Robust construction

STABLE HANDLING

• Square and robust shoulders

LT




SERIES: 80 to 60

SI: R-T

BRAND SUPPORT

C O M M U N I C A T I O N M A T E R I A L SC O M M U N I C A T I O N M A T E R I A L S

CONSUMER VALUE PROPOSITION:

• A Europe-based authentic and robust brand with decades of experienceand guaranteed production standards.

• A safe, reliable and modern tyre that accomodates the market trendsat the lowest price with European quality.

WHY WOULD END-CONSUMERS CHOOSE TAURUS TYRES?

WEBSITE

ONLINE BRAND SUPPORT

T H E G R A P H I C S T Y L E W I L L A P P L Y T H E B R A N D C O L O U R S ( B U R G U N D Y A N D Y E L L O W ) A N D E N H A N C E S B R A N D I D E N T I T Y ( S I M P L I C I T Y , E F F I C I E N C Y , A C C E S S I B I L I T Y ) .

• QR code on the tyre label leads to the website

• Downloadable product pictures

CONTENT SHARING PLATFORM

http://marketingcontentcenter.met.cloud/

• all brands• all languages• all materials: brand presentations, product sheets, range presentations, product photos

CLICK HERE FOR PRESENTATIONS AND PRODUCT SHEETS!

PRODUCT LAUNCH MATERIALS

E X C L U S I V E W H O L E S A L E R S R E C I E V E C O M M U N I C A T I O N M A T E R I A L S T O S U P P O R T S A L E S .

MY EASYGATEWAY

N E W C O S T U M E R P O R T A LN E W C O S T U M E R P O R T A L

1ST SCREEN PROPOSAL

MAIN MESSAGE: • New portal: „My Easy Gateway”

• We took into account Your VOICE gathered in Customer Survey, and sent to Customer Satisfaction

Department

• Target creating an easily manegeable and user-friendly tool for You

IMPROVEMENT AREAS:• Performance

• More personalized to adapt to different ways of usage

• Additional functional features

• Single access for all your accounts

PROJECT TIMELINE:• Phase 1 end of 2019: we deliver improved features

• Phase 2 during 2020: we plan to deliver new functionalities

2019 GO LIVE 1ST PHASE:

I M P R O V E D F U N C T I O N A L I T I E S – I M P R O V E D P E R F O R M A N C E , M O R E U S E R - F R I E N D L Y , N I C E R

• Factory calendar with list of actions and deadlines

• Easy manual forecast update on screen

• Easy scrolling on all screens

• Easy filtering on all forecast pages and download filtered lines only

• Report with List of substituted items

• Truck volume calculation on all forecast screens

• Marketing content sharing (Link with Altavia site)

• Help option: chatter with portal Key user, training material in

PPT, Video tutorials

• Automatic e-mail alerts when action should be taken or news

are available on the portal

• Request for change: account, address, contact

BRAND PRESENTATION

2019

THANK YOUFOR YOUR ATTENTION!

09 TAURUS EMEA brand presentation 2020 FIN

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