09 duch ecei trainigs__day 2_ecc 2012
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Transcript of 09 duch ecei trainigs__day 2_ecc 2012
European CommissionEnterprise and Industry
Training and Coaching Concepts and Materials for Cluster Managers EMILIANO DUCH – Vienna, April 19th, 2012
European CommissionEnterprise and Industry
Training and Coaching Concepts and Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European CommissionEnterprise and Industry
Training and Coaching Concepts and Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European CommissionEnterprise and Industry
Addressing the European innovation gap
“Achieving an Innovative Europe requires a combination of a
market for innovative goods and services, focussed resources,
new financial structures and mobility of people, money and
organisations. Together these constitute a paradigm shift going
well beyond the narrow domain of R&D and innovation policy.”
(Aho Report 2006)
European CommissionEnterprise and Industry
Are clustering efforts helping to close the innovation gap
It is important to ensure that clusters are defined in terms of the
new market and knowledge relationships needed for emerging
sectors to thrive. It is even counter-productive to reinforce
traditional sectoral clusters as these may inhibit the necessary
mobility. Firms in traditional sectors are far more likely to find
innovative growth by forming new linkages and applying new
technology to their existing products and services. This can be
facilitated by opening the clusters to cooperation with and
learning from other clusters in the same or other sectors.
(Aho Report 2006)
European CommissionEnterprise and Industry
Why Cluster Excellence
Cluster Observatory identifies clusters
• But having clusters is not enough
We have 1000+ “clusters organizations”
• But having clusters organizations is not enough
They need to promote excellence
• What is cluster management excellence?
European CommissionEnterprise and Industry
Cluster-Excellence.eu is…
European CommissionEnterprise and Industry
Cluster Excellence Launching Heraklion 2009
European CommissionEnterprise and Industry
How cluster management excellence should impact competitiveness and innovation
Contributing to the development of lead markets • New lead markets of products and services
• Adding new Key Enabling Technologies
• Adding services and more creativity to industries
Helping in refocusing R&D&I resources • Signal new research needs
• Identify new players
Improving the mobility of human, financial and knowledge resources • Internationalization by exports and investment
European CommissionEnterprise and Industry
Training and Coaching Concepts and Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European CommissionEnterprise and Industry
Cluster-Excellence training materials (I) Knowledge area Concepts /tools Cases studies and materials
CLUSTER
ECONOMICS
Location theory
Industrial Districts
Clusters
Innovation Systems
Finland and Nokia (HBS)
Singapore (HBS)
Japanese Fax Industry (HBS)
California Wine (HBS)
CLUSTER
INITIATIVES
SCREENINGS
Statistical cluster mapping
(econometric foundations, statistical
analysis)
Cluster initiative selection
Heyland (RegX)
Screening in Yorkshire (IESE)
Screening in (IESE)
BUSINESS
REDEFINITION
WITH KETS AND
SERVICES
Industry analysis (5 forces)
Strategic segmentation
Integration of KETS
New service propositions
Cirque du Soleil (INSEAD)
Montreal Circus Cluster (IESE)
Intel (HBS)
Environmental Ind inVastra
Gotaland (I)
LOCAL AND
GLOBAL VALUE
CHAIN ANALYSIS
Value chain
Local value system
Global value system
ZARA and Catalan Textile (HBS/IESE)
Antmobel (HBS/IESE)
INTERNATIONAL
BENCHMARKING
Advanced Buyer Purchase Criteria
Key Success Factors
Value Chain Activity benchmarking
Seafood in Humber (IESE)
Ventilation in Boras (IESE)
European CommissionEnterprise and Industry
Cluster-Excellence training materials (II) Knowledge area Concepts /tools Cases and materials
CHANGE
MANAGEMENT
Individual behavioral change
Group change
Communication strategies
Presentation skills
Estonia in Transition (HBS)
IT in Estonia (BIA)
Geothermal Cluster in Iceland (IESE)
The Catalan Leather Industry
(HBS/IESE)
CLUSTER
ORGANIZATION
MANAGEMENT
Organizational structures
Non-profit organization management
Pattern identification
NODE-Oill drilling in Soderlandet
(Innovation Norway)
PROJECT
MANAGEMENT
Project planning
Project monitoring
Project evaluation
Clusterland Upper Austria (IESE)
CONTINUOS
POLICY INPUT
Policy review
Diamond analysis
Nationals and supranational
competitiveness framework
Cluster Policy in Catalonia (GCAT)
Policy implications of ITC Cluster in
Aalborg (REGX)
CLUSTER
POLICY
EVALUATION
Cluster management evaluation
Cluster policy monitoring
Impact analysis
Cluster Policy Evaluation in Norway
(Innovation Norway)
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA
CLUSTER INITIATIVES SCREENINGS
CASE NAME
Technical Note on Cluster Identification:
Exercise on Heyland
AUTHORS Lotte Langkilde, Rikke Blæsbjerg
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA
BUSINESS REDEFINITION WITH KETS
AND SERVICES
CASE NAME
Creating a cluster around a clown: The
Montreal circus cluster (A, B and C)
AUTHORS María Luisa Blázquez, Pascual Berrone
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA
LOCAL AND GLOBAL VALUE CHAIN
ANALYSIS
CASE NAME The Catalan Textile Industry (A and B)
AUTHORS María Luisa Blázquez, Emiliano Duch
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA INTERNATIONAL BENCHMARKING
CASE NAME IKEA enters Spain (Antmobel C)
AUTHORS María Luisa Blázquez, Pascual Berrone
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA CHANGE MANAGEMENT
CASE NAME ICT Cluster in Estonia (A and B)
AUTHORS Kadri Uus, Rene Tõnnison
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA
CHANGE MANAGEMENT
CASE NAME
The Catalan Leather Industry (B): the long
process to specialization /The Catalan Leather
Industry (C): Struggling with competition
AUTHOR María Luisa Blázquez, Enrique De Diego
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA
CLUSTER ORGANIZATION
MANAGEMENT
CASE NAME Iceland Geothermal Cluster
AUTHOR María Luisa Blázquez
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA
CLUSTER ORGANIZATION
MANAGEMENT
CASE NAME Developing NODE
AUTHOR Amir Sasson, Karin Hoidahl
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA
PROJECT MANAGEMENT
CASE NAME Clusterland Upper Austria
AUTHOR María Luisa Blázquez, Werner Pamminguer
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA CONTINUOS POLICY INPUT
CASE NAME
Telecommunication cluster in Northern
Jutland (A and B)
AUTHOR Jørgen Rosted, Casper Høgenhaven, Lotte
Langkilde
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA CONTINUOS POLICY INPUT
CASE NAME Continuous Policy Input from clusters in
Catalonia
AUTHOR Emma Vendrell, Alberto Pezzi
European CommissionEnterprise and Industry
ECEI: Cases Developed
KNOWLEDGE
AREA CLUSTER POLICY EVALUATION
CASE NAME The Norway Cluster Programme Evaluation
AUTHOR Olav Bardalen, Karin Hoeidal
European CommissionEnterprise and Industry
Training and Coaching Concepts and Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European CommissionEnterprise and Industry
Structure and Governance
European CommissionEnterprise and Industry
Training and Coaching Concepts and Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European CommissionEnterprise and Industry
The Cluster Excellence Curriculum Board
European CommissionEnterprise and Industry
Training and Coaching Concepts and Materials for Cluster Managers
The Concept of Cluster Excellence
The Cluster Excellence Training Materials
The Foundation Clusters and Competitiveness
The Cluster Excellence Curriculum Board
The Cluster Excellence Instructor Certification
European CommissionEnterprise and Industry
Competitiveness Reinforcement Initiatives
Interviews with
cluster agents
Documents and past
study analysis
International
Benchmarking
BPC
Strategy groups
Guiding the
strategy
Launching of
actions Identification
of challenges
1st Public Meeting
6-8 months
Definition and
launching of
actions
2ndPublic Meeting 3rd Public
Meeting
European CommissionEnterprise and Industry
Train the Trainers Programme at FCC MONTH
1
MONTH
2
MONTH
3
MONTH
4 MONTH5
MONTH
6 MONTH7
MONTH
8 MONTH 9
MONTH
10 MONTH 11 MONTH12
Initiative 1:
Initiative 2:
Initiative 3:
Initiative 4:
Initiative 5:
Initiative 6:
Initiative 7:
Initiative 8:
Initiative 9:
Implementation Phase 2 Phase 1 Phase3
Implementation Phase 2 Phase1 Phase 3
Implementation Phase 2 Phase1 Phase 3
Implementation Phase2 Phase1 Phase 3
Implementation Phase 2 Phase 1 Phase 3
Implementation Phase2 Phase1 Phase 3
Implementation Phase2 Phase1 Phase 3
Implementation Phase 2 Phase 1 Phase 3
Implementation Phase2 Phase1 Phase 3
Tuto
r A
T
uto
r C
T
uto
r B
trai
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: B
usi
nes
s re
def
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wit
h K
ET
S a
nd
ser
vice
s
Tra
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: C
lust
erO
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izat
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& P
roje
ct M
anag
emen
t
Tra
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: lo
cal a
nd
glo
bal
val
ue
chai
n a
nal
ysis
an
d in
tern
atio
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ben
chm
arki
ng
Tra
inin
g 6
: C
on
tin
uo
s P
olic
y&C
lust
erP
olic
yEva
luat
ion
Trai
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g 1
: C
lust
erE
con
om
ics&
Scr
een
ing
Tra
inin
g 4
: C
han
ge
Man
agem
ent
JointTraining Program builds common knowledge and exchanges
team’s project experiences
European CommissionEnterprise and Industry
Entry requirements for Cluster Management Instructors
The Cluster Management Instructors should be proposed by a regional development institution, and fulfill the following requirements:
– MBA or PhD equivalent
– Minimum of five years of experience in clusters, strategy and management with good knowledge of local environment
– Must have proven experience in teaching
– Advanced command of English
European CommissionEnterprise and Industry
Cluster Management Instructors Certificate
• Associate:
– After completion of Train the Trainers course by the FCC
• Instructor:
– After completion of first Cluster Managers Training
– Must be practiced or pass a Continuous Development Programme every 3 years
European CommissionEnterprise and Industry
Foundation Contact:
Reza Zadeh
+32 472 27 59 54