09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Konsep | Rencana | Sosialisasi Agustus 2009...

Industri Kreatif Digital Plan 2009

09200920KREATIF

Konsep | Rencana | SosialisasiAgustus 2009

Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

www.indonesiakreatif.com


09200920KREATIF

Introduction > Background

•The potential of Indonesia Creative Industry

– Contribution to PDB

– Creative talents

– Local and cultural wisdoms

•Identified the need to have information center & interactive & communication platform


09200920KREATIF

Introduction > Why digital media?

• 31 millions internet users and growing

• 5 hrs internet time daily among young generations

• Internet has become the media of choice for the young, creative talents in Indonesia (more and more)


09200920KREATIF

Goals | Objectives

• GOALS– Create value added in all Indonesia products and services – Strengthening Indonesia Economy Platform– Supporting the vision of Indonesia as creative nation and

increase the quality of life of Indonesian• OBJECTIVES

– To create a digital media interaction platform to support interaction between all industry stakeholders

– To create a digital showcase for Indonesian Creative Industry

– To support government initiatives and commercial exhibitions


09200920KREATIF

Output | Benefits

• OUTPUT– A one stop information center of Indonesian Creative

Industry– Indonesian Creative Industry Showcase

• BENEFITS– Increase creative economy share to total Indonesia

product domestic bruto– Higher number of skilled employee and knowledge

workers– Strengthening Indonesia’s brand as one of the major

modern economy globally– Uplift Indonesian confidence


09200920KREATIF

Concept | Strategy

• Creative Industry– There’s a continuously push-pull action inside

creative industry– There a growing need for government to support

and lead the industry– But there are opinions that voice concerns inside

the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support

CREATIVE INDUSTRY


09200920KREATIF

Concept | Strategy

• The Challenges– To acknowledge and understand that dynamic of

creative industry– To help find the right balance between these to

forces

CREATIVE INDUSTRY


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Concept | Strategy

• The Ying YangDerived from ancient eastern wisdom of finding the right balance that powering all life creatures

INDONESIAKREATIF

KREATORID

TEI/or other nationalevents*

SMM + SEM

* online or offline

WEI/or other

international events*

Community/Engagementevents*

100persenindonesia.com


09200920KREATIF

Concept | Strategy > Target Audiences

• Creatives– The players, creative people in Indonesia. They come from many

classes and ages. We have to distinc the style of their communication, and their own way of thinking.

• Communities/Organizations– Any association/group of creatives above.

• Corporate/Business– Brands. Corporations/Sponsors that might put interest in business

with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns.

• Government(s)– Local and official departments related to the tasks.

• Public– General internet users, possible supporter and possible new comer in

creatives section.


09200920KREATIF

Concept | Strategy > Push – Pull Strategy

• Push & Pull Communication Strategy

Pull

Updated Useful Content Web Application Creative Resources

Push Social Media Marketing

Pushing content & updates via social media channels,

facebook, twitter, blogs, mailing list, email

Search Engine Marketing Capture non informed

audiences that looking for

creative information


09200920KREATIF

Deployment > What will be built

1. IndonesiaKreatif.com | YinOne stop official information center about Indonesia

Creative Industry• Laws & Regulation• Official / Certified Directory• Statistics• Library• Intelectual Property Rights Resources

2. KreatorID.com | YangCreative Industry Digital Playground

• Communities• Showcases• Connectors• Creative Resources

Place where creatives go to pick on each other

brains, a home for creative communities

OfficialGov, Corporate, StudentsCertification for Industry

Players


09200920KREATIF

Deployment > What will be built

3. 100persenindonesia.comCreative market place, freelancers, project owners

4. TradeExpoIndonesia.comSpecific website to support and report about Indonesia Exhibition

5. IndonesiaBiodiverCity.com - WorldExpoIndonesiaSpecific website to support and report about Indonesia Exhibition at World Expo Shanghai


09200920KREATIF

Deployment > Portal Kreatif


09200920KREATIF


09200920KREATIF

Deployment > Alternatives Logo

Further exploration is a must.Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites


09200920KREATIF

Deployment > KreatorID

A NATIO

NALCREATIVES GRIDGALLERY

FREESPEECHf o r u m

parenting

has 14facesLA

BORATO

RIUM

...is. sumthin’

else.


09200920KREATIF

Deployment > Push Strategy > Social Media Marketing

Mailing lists/Forums

Videos

Blogs & Social Networking

Microblogging/Social Bookmarking

Photos

09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Konsep | Rencana | Sosialisasi Agustus 2009...

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