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The Shock of the New

Societal Transparency

Pat Kitano,

MediaTransparent.com

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Remember 9/11?

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Remember how America Shut Down?

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Remember the Fear?

“Terrorists were Online

Plotting Attacks” 

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The Internet Already Had a Black Eye

Tech Crash

2000 Ended the

Dot.Com Party 

2001

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The Internet was Dangerous!

Viruses

Identity

Thieves

2001

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Personal Privacy was a Big Issue

“No Way Do I Want 

 Anything About Me

Displayed on the Internet” 

2001

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Politically, Bush Could Do No Wrong

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The Administration Embraced Opacity

“Let’s Start a War…

We’ll Call Anyone whoOpposes it Unpatriotic ” 

2003

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The Mainstream Media was Muzzled

“I’m not opposing the War” 

“I assumed those WMDs exist” “Remember how we

hated the French for their anti-War stance?” 

“Nous avions raison” 

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But then, Citizen Journalism Took Off 

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Blogs Created New Media Voices

“We’ll oppose the War” 

“Question Authority” 

“And make Politics

more Transparent” 

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Millions of Blogs Followed

A d o p t i o n

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Then “Blogs” Went Mainstream

The first massively popular 

DIY blog platform

“Initially used for dating, it 

gave social networks an

unseemly reputation” 

2004

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Next, YouTube Redefined UGC*

User Generated Content

“Enabling User Generated Celebrity” 

2005

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Social Transparency Happened

“This is a Global 

Phenomenon” 

“Everything you want toknow about me is online” 

suddenly 

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Why the Sudden Shift in Attitude?

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Online Presence Defines Your Being

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Colleges Google Applicants

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Google Googles Applicants

“You better have agood reason why you 

don’t show up in a

Google search” 

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The Internet Credibility Check

80% of Resumes Exaggerate

25% Have Outright Lies

- Kessler Associates

Online Transparency

makes Lying Harder 

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Online Presence = You

Resume Blog =

Your Work

Your 

Society

Your 

Broadcasts

This is your New 

Curriculum Vitae

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Benefits of Social Transparency

1. Social Checks and Balances

Since Personal Reputation is

at Stake, theInternet 

Promotes Ethical Behavior 

“Don’t Be Evil” 

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Online Karma Exists

2. Social Checks and Balances

“Your enemies can

find you easily online

and pan you” 

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Reputation Management Required

2. Social Checks and Balances

“Monitor what is said 

about you on the Internet” 

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Image Control is Easier 

Even a Blemished

Accidental Celebrity can

Redeem Herself 

“If you haven’t seen my

smart, witty retort to JohnMcCain, you should…”

http://www.funnyordie.com/videos/4178033806

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Benefits of Social Transparency

3. Build a Network Faster 

Fact: Developing a

Network is Crucial to

Social and Career Development

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Social Transparency

Blog

Micro-BloggingBookmarking

Social networksReviews

Social Media ApplicationsDefine Who You Are and

Attract Like-Minded People

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Easy to Find Like-Minded PeopleTransparent Societies make

it easy to Manifest what wereonce Serendipitous

Relationships

“Your sister 

recommended we

meet through

LinkedIn” 

“I’m glad she did, I read your profile and 

you seem to offer the

 perfect solution” 

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Benefits of Social Transparency

4. Viral Knowledge Sharing

Ideas are Virally

TransmittedLightspeed through

Networks, not from

Person to Person

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“Email is for People over 30”

Have you heard this phrase?

Ever wonder what this means?

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Communication as Soundbite

Communication is

Most Efficient when

Broadcast

Social Media speedscommunication by

broadcasting ideas

and actions to many

within social networks

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Benefits of Social Transparency

5. Change Happens Faster 

Social Media is Converging

with MASS MEDIA“Assuming, of course,

Change is Good 

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Social Media Sources Ideas Instantly

And Mass Media

Reports Trends

Faster to the WorldEarthquakes are

reported on Twitter 

before any other media

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The Writing is on the Wall

Mainstream Media Accepts

the Inevitability of User-Generated Content

“We are the

Next Media” 

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Mainstream Media is Repositioning

To Being the

Distributor of ContentFrom Being the

Creator of Content

1966 2008 A lot of Today’s

Content is User 

Generated 

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The Media is the Message

In the End, The Media

Controls the Pace of Social Change

“The lines between

Social and Mass

Media are blurring” 

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Benefits of Social Transparency

• Social Checks and Balances

• Micro-Celebrity

• Build a Network Faster • Viral Knowledge Sharing

• Change Happens Faster 

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MediaTransparent.com Documents theFuture of Social Media as it Converges

with the Mainstream Media

From the Author of Transparent Real Estate

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Domus Media Builds Social Media

Pat Kitano, Domus Media