080109 Japaaan Kick Off
-
Upload
yuki-naotori -
Category
Sports
-
view
1.801 -
download
0
description
Transcript of 080109 Japaaan Kick Off
Japaaan.orgPromote interesting but unknown places in Japan
Kick-off meeting, Jan-09, 2008
Agenda
• Introduction of Japaaan.org (Yuki)
• Introduction of each other
• Discussion (w/ foods and drinks)
Introduction of Japaaan.org
What is this meeting for?
• To get to know each other
• To share (and reshape) the concept
• To discuss what to do to get things going
• To discuss first outing
What is Japaaan.org?
• A community to discover and share undiscovered areas in Japan, and to promote them to travelers from overseas
• Ideally, focus on promoting 1~3 areas
“Undiscovered” areas?
• Areas not mentioned in guide books such as Lonely Planet
• Areas not good at market themselves to overseas markets
therefore, few travelers visit
0
50,000
100,000
150,000
200,000
Tokyo
Osaka
Hok
kaido
Chiba
Aich
iKy
oto
Kana
gawa
Fuku
oka
Naga
saki
Hyo
goSh
izuok
aYa
man
ashi
Kumam
oto
Oita
Naga
noOkina
waHiro
shim
aGifu
Miyag
iIshika
waFu
kush
ima
Wak
ayam
aTo
yama
Toch
igi
Shiga
Iwate
Niga
taKa
gosh
ima
Ibarak
iOka
yama
Saita
ma
Miyazak
iMie
Aomori
Nara
Gunm
aEh
ime
Yamag
uchi
Akita
Saga
Kaga
waYa
mag
ata
Toku
shim
aFu
kui
Kouc
hiSh
iman
eTo
ttori
“Undiscovered” prefectures# of stays (accumulated) by foreign travelers by prefecture
Jan-Sep, 2007, Ministry of Land, Infrastructure, and Transportation
Undiscovered prefectures?
Even around Tokyo,have you ever visited...• 7 islands of Izu (Izu-Shichito)?
• Nishi-izu?
• Okutama?
• Katsunuma?
• Chichibu?
Promote them?
•More travelers are coming to Japan
• Only words of mouth make sense and difference in Web2.0 era
Yokoso! Japan
0
2,000
4,000
6,000
8,000
2003 2004 2005 2006
# of inbound travelers to JapanJan-Sep, 2007, Ministry of Land, Infrastructure, and Transportation
Targeted at 10 million/year by 2015
(mil)
Example: Niseko•Australians discovered Niseko
Aussie skiers spark land boom in Niseko - Japan Times
...According to the Kutchan town office, the number of Australian visitors jumped from 214 in fiscal 2001 to 7,696 in 2005...
...In the past, overseas skiers tended to avoid Japan, believing it too expensive and too difficult because of the language barrier....
...Since the boom accelerated in 2003, 40 condominium complexes and 20 foreigner-owned houses have been built here, including 30 in 2006 alone....
Example: Kappabashi• Travelers discovered Kappabashi
Kappabashi-dori - Wikipedia...Kappabashi-dori, also known just as Kappabashi or Kitchen Town, is a street in Tokyo between Ueno and Asakusa which is almost entirely populated with shops supplying the restaurant trade. These shops sell everything from mass-produced crockery, restaurant furniture, ovens and decorations, through to esoteric items such as the plastic display food (sampuru) found outside Japanese restaurants.The street is also an off-beat tourist destination...
Why narrow areas?
• Let others take care of covering entire nation (e.g. japan-guide.com, snowjapan.com etc)
• Let us focus on creating serious impacts on the areas we pick
How do we promote?•Visit and get to know the area
• Post tons of blogs, photos, and videos
• Help local Ryokans and shops to get ready for foreigners
• Co-work with travel agencies for special deals
Why we do this?
•Many chances to wander around Japan
• Japan is not just Tokyo and Kyoto
• Must be FUN!
Things I like to do•Weekend outings (w/ residents)
• Weekday outings (w/ travelers)
• Blog/photo/video contests
• A web site dedicated to the picked area
• many others...