06_VanGogh_book_web_optimized
52
Van Gogh Museum
description
Van Gogh Museum The Van Gogh Museum in Amsterdam contains the largest collection of paintings by Vincent van Gogh in the world. It provides the opportunity to keep track of the artist’s developments, or compare his paintings to works by other artists from the 19th century also within the collection. The museum regularly hosts exhibitions on various subjects from 19th-century art history. 1 2
Transcript of 06_VanGogh_book_web_optimized
Van GoghMuseum
1
Van Gogh Museum
The Van Gogh Museum in Amsterdam contains the largest collection of paintings by Vincent van Gogh in the world.
It provides the opportunity to keep track of the artist’s developments, or compare his paintings to works
by other artists from the 19th century also within the collection. The museum regularly hosts exhibitions on various
subjects from 19th-century art history.
2
3
Brand Environment Design
Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item
produced is an outcome of this process.
4
Initiate
WHY ?
From November 2006 until March 2007, the Van Gogh Museum in Amsterdam organized the exhibition ‘Vincent
van Gogh and Expressionism’. This exhibition explored the influence of Van Gogh’s art on the German and Austrian expressionists at the beginning of the twentieth century.
QuA was asked to design an exhibition vignette, a visual identity and a series of communication carriers for the
exhibition. QuA was also asked to design graphic routing and textual information for the exhibition, in a concept that would
fit with the exhibition designed by Peter de Kimpe. Besides the design for the van Gogh Museum, QuA also developed
a set of communication carriers for the exhibition’s main sponsor, USG People.
5
6
Research
7
The wood prints from the exhibition collection were taken as the main inspiration for the graphic design
8
Concept
9
The exhibition logo was designed as a wood-cut stamp with all information carved out of the white background. This logo
comes back as a stamp on almost every item
10
Explore
11
First design sketches of posters, banners, online animation and catalogue
12
Explore
13
(L) Sketch for an information box at the exhibition (R) Sketches for several give-aways for the main sponsor
14
Explore
15
Sketches for several give-away items from main exhibition sponsor USG People
16
Finalise
17
(L) Front and back of a laissez-passer card for USG People (R) Sketch for a casette around the mini catalogue
18
Finalise
19
(L) Grand invitation (R) Staff T-shirt and a colour proof for the printwork
20
Finalise
21
(L) Invitation for USG People (R) Correspondance card
22
Finalise
23
Final designs for the signage of the exhibition
24
Production
25
Back-lit exhibition logo carved out of a wall at the entrance of the exhibition
26
Production
27
(L) Information Leaflet (R) Typographic design of the press invitation
28
Production
29
(L) Mini catalogue in a luxury cassette (R) Two typographic from the mini catalogue
30
Production
31
(L) Spread and typography in the mini catalogue (R) Invitation and passe-partout card
32
Production
33
Embossed version of the exhibition logo on a notebook
34
Production
35
(L) Wine bottle in the exhibition style as a sponsor give-away (R) The ulliminated poster on an Amsterdam street
36
Production
37
(L) Poster (R) Items from the gift shop Van Gogh Museum
38
Production
39
Introduction wall of one of the exhibition sections,carved-out titles combined with big photos of artist studios.
40
Production
41
Several examples of typographic solutions at the exhibition
42
Production
43
Routing signage at the exhibition in the same style as the logo
44
Production
45
Two introduction walls
46
Production
47
Several typographic details of the exhibtion signage
48
For more information please contact:
QuA AssociatesGrasweg 61
1031 HX AmsterdamThe Netherlands
P: +31(0)20 494 6565F: +31(0)20 494 6500
