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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Introduction to Aruba Networks

    July 2010

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    At the end of this module you will be able to:

    1.Know how to identify a potential opportunity

    2.Speak with authority on the overall Arubapositioning

    3.Understand Arubas product offerings at a high level

    4.Understand competitive differentiators at a highlevel

    Learning Objectives

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Who is Aruba?

    Enterprise networking market trends

    Aruba Product Portfolio

    The Aruba Difference

    TCO and Rightsizing

    Case Studies

    How to Prospect for Opportunities

    Agenda

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    ( ) , .C 2010 Aruba Networks Inc CONFIDENTIAL

    Who Is Aruba?

    DellOro4Q2009 WLANMarket Share

    $200M+ in Revenue

    600+ Employees

    10,000 Customers

    Revenue

    up YOY forthe lastfour years

    Gartner2010 WLAN MQLeader for three

    consecutive years

    : ARUN

    Quick Facts Industry Recognition

    HP ProCurve

    Cisco

    ArubaNetworks

    Motorola

    Meru Networks

    3Com

    Enterasys/SiemensEnterprise Comm.

    Ruckus Wireless

    Aerohive Networks

    Belden-Trapeze Networks

    D-Link Systems

    Bluesocket

    Xirrus

    ABILITYTO

    EXECUTE

    COMPLETENESS OF VISION

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    ( ) , .C 2010 Aruba Networks Inc CONFIDENTIAL

    Keerti MelkoteFounder, CTO

    Chris SpainVP, Product Management

    Bob BruceVP, Channel Sales

    Sriram RamachandranVP, Strategic Initiatives

    Mike KirbyVP Sales, Americas Greg MurphyVP, Marketing

    Dominic OrrPresident, CEO and Chairman of the Board of

    Directors

    Steffan TomlinsonCFO

    (Peribit)

    Ankur SinglaVP, Engineering

    Hitesh ShethCOO

    Veteran Management Team

    Peter CellariusVP, Business Development and Partnerships

    Aaron BeanVP, Human Resources

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    Public Transit Public Venues ServicesHospitality

    Government Healthcare RetailEducation

    Enterprises Around the WorldDepend on Aruba Networks

    Internet Finance Media & Ent.High Tech

    Manufacturing Logistics TelecomOil and Gas

    http://www.halliburton.com/ppshttp://www.sydneycricketground.com.au/default.aspxhttp://navymedicine.med.navy.mil/http://images.google.com/imgres?imgurl=http://pulm.bumc.bu.edu/MouthDB/images/BMC_logo.gif&imgrefurl=http://pulm.bumc.bu.edu/MouthDB/links.html&usg=__A23fE8WykGG4fmYZrLCMZaR3Cu8=&h=75&w=164&sz=2&hl=en&start=3&um=1&tbnid=jdarXZgguYcGLM:&tbnh=45&tbnw=98&prev=/images?q=boston+medical+center+logo&hl=en&rlz=1T4GGLL_enUS319US319&sa=N&um=1http://www.verizonwireless.com/b2c/index.htmlhttp://images.google.com/imgres?imgurl=http://www.hinterglemm-events.at/images/CA%20Logo.jpg&imgrefurl=http://www.hinterglemm-events.at/Saalbach_Event_en/Veranstaltungen_en.htm&usg=__dAjp_dRi7mqCuameUvbOAV6Uxlw=&h=1350&w=1800&sz=99&hl=en&start=2&um=1&tbnid=o0M3dweuFKCGOM:&tbnh=113&tbnw=150&prev=/images?q=computer+associates+logo&hl=en&rlz=1I7GGLL_en&sa=X&um=1
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    Enterprise Networking Market Trends

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    Infrastructure for the Workforce19902007

    Convenience WLANConvenience WLANTechnologyTechnology

    Files, Data, and Apps AreFiles, Data, and Apps AreStored on Local ServersStored on Local Servers

    HQ Based EmployeesHQ Based EmployeesTied to DeskTied to Desk

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    But, Everything Is Changing

    Laptops + SmartphonesLaptops + SmartphonesAre the Computing andAre the Computing and

    Communications DevicesCommunications Devices

    Files, Data, and Apps Are StoredFiles, Data, and Apps Are Storedin Private and Public Cloudsin Private and Public Clouds

    MobileMobile

    Remote OfficeRemote Office

    Branch OfficeBranch Office

    Home OfficeHome Office

    2007 and Beyond

    Convenience WLANConvenience WLANTechnologyTechnology

    Files, Data, and Apps AreFiles, Data, and Apps AreStored on Local ServersStored on Local Servers

    HQ Based EmployeesHQ Based EmployeesTied to DeskTied to Desk

    WorkforceWorkforceis mobileis mobile

    High Performance WLAN TechnologyHigh Performance WLAN Technology

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    Product Overview

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    Aruba Unified Access Architecture

    End-to-end Multi-vendor AirWave Network Management

    Access Points Network Services

    Aruba Mobility

    Controller

    Centralized controller enables distributed networks

    LocationIdentity

    VisibilitySecurity

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    340064 APs

    256 RAPs4Gbps Firewall

    3600128 APs

    512 RAPs4Gbps Firewall

    320032 APs

    128 RAPs3Gbps Firewall

    Aruba Mobility ControllersSingle place to control network access

    60002048 APs

    4096 RAPs80Gbps Firewall

    65016 APs, 64 RAPsUSB-WAN, NAS/Print2Gbps Firewall

    65116 APs, 64 RAPs802.11a/b/g/n Wi-FiUSB-WAN, NAS/Print2Gbps Firewall

    6208 APs, 32 RAPsUSB-WAN0.8Gbps Firewall

    Low Density

    Medium Density High Density

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    ArubaOS

    ArubaOS

    Network Access ServicesNetwork Access Services

    Platform for an Unified Access Architecture

    Enterprise-class reliabilityMulti-core, multi-threaded supervisory kernel.

    Dedicated packet processing with programmableencryption engine

    Adaptive RF managementoptimizes interference, noise, and signals on 2.4 and5GHz spectrum

    Network Securityintegrated firewall, intrusion prevention,authentication, encryption, and access control

    Mobilityseamless, fast roaming with support for mesh.Connects branch and remote workers through VBN

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    Single Radio

    Campus 802.11n Access Points

    Dual Radio

    Campus Extension

    Low Density or Air Monitor High Density, Maximum Flexibility

    AP-185EnvironmentallyHardened Design

    AP-92/93Client Access / Air Monitor / Remote APInternal or External Antenna Options

    AP-105Client Access / Air Monitor / Remote APInternal or External Antenna Options

    For all deployment environments

    AP-124/125

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    Home Offices

    Remote Access PointsExtends WLAN to all locations

    Small Branches

    Medium Branches

    15 Users Up to 30 Users

    RAP-2wg2 secure ports802.11b/g Wi-Fi

    RAP-55 secure portsUSB-WAN

    RAP-5wn5 secure ports802.11a/b/g/nUSB-WAN

    6508 secure portsUSB-WAN, NAS/Print

    6518 secure ports802.11a/b/g/n Wi-FiUSB-WAN, NAS/Print

    6208 secure portsUSB-WAN

    Up to 100 Users

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    Data Center

    InternetInternet

    Content Security Service

    Comprehensive security

    Anti-malware & URL Filtering

    Web 2.0 traffic and DLP

    Real-time & trending reports

    All in the Cloud

    Integrates with branch RAP

    No appliances or clientsoftware

    Automatic technology refresh

    Low latency performance

    No backhauling to corporate

    Traffic processed in nearest of30 global cloud datacenters

    MobilityController

    MobilityController

    Branch Office

    RAPRAP

    CSSCloud

    CSSCloud

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    Mobile User AccessRemote access on the road

    Virtual Intranet Access (VIA)

    Client Access SoftwareZero touch experience

    Automatically connects when needed

    Remotely configures WLAN settings for WindowsXP/Vista/7

    Integrates withMobility ControllerConsistent user policies in HQ, branch offices,

    and on the roadNo VPN concentrator needed

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    ( ) , .C 2010 Aruba Networks Inc CONFIDENTIAL

    Network Management

    AirWave 7

    User-Centric ManagementUser-Centric Management

    For a Mobile World

    Multi-Vendor, Multi-Generation Supports products from 15 vendors

    Network Monitoring Every device and every user

    Reporting on real-time and historicaltrends

    Centralized Operations Configuration of wired and wireless

    devices

    Firmware distribution

    Automated compliance

    Easy to Use Interface Role-based access with custom views

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Integrated Technology Solutions

    Locationand RFID

    Tele-worker

    VoiceOver

    Wireless

    Video

    Over

    Wireless

    Mobile

    Computing

    Compliance

    Medical

    ?

    ?

    http://upload.wikimedia.org/wikipedia/commons/3/3f/Dr%C3%A4ger_Logo.svghttp://www.bostonscholars.org/Library/symbol_logo_lg.jpghttp://www.var2.com/content/networkInfrastructure/citrixsccessgateway.php
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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    The Aruba Difference

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Hassle Free DeploymentAdaptive Radio Management (ARM) for auto-channel assignment and noise/interference

    Full Spectrum Visibility

    Spectrum Analyzer Module for noise sourceclassification and Wi-Fi channel health monitoring

    Guaranteed Service Level AgreementSpectrum Load Balancing, Band Balancing and Air-Time Fairness for highly dense client

    Toll Quality Voice, HD Quality VideoRF fingerprinting enables deep packet inspection for voice and video flows, ensuring Qo

    Industrys Best RF Management

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Military-Grade WLAN Security

    Validatethe deviceIdentifythe user

    Classifythe traffic

    Controlaccess peruser

    Data PrivacyTPM on the AP, Centralized Encryption on the Mobility Controller

    Network ProtectionAttack prevention with ICSA certified stateful firewall

    Access ControlStateful authentication and policy enforcement per user

    Intrusion PreventionIntegrated protection against advanced wireless attacksNo special AP hardware or management appliance required

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    BroadcastTV

    Live VideoFeeds Stored

    Content

    VideoServer

    MulticastRouter

    MobilityController

    802.11n AP

    15 HD + SD video channels over 802.11n campus wide

    HD Quality Video

    ized for Multicastroxy and intelligent forwarding on Mobility Controller

    hannel design and Spectrum Load Balancing on APs

    zation (DMO) enables 802.11n rates and QoS for IP multicast over the air

    Customer Example

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Toll Quality Voice

    ibilitymonitoring of voice flows and call quality reporting

    ndependentinting for all protocols, including secure media flows

    Scalableload balancing adapts to voice handset presence

    otectionto presence of voice sessions during RF scanning

    7000 handsets

    30 buildings

    1000 Vocera

    6 hospitals

    2000 handsets

    40 schools

    Customer Examples

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    >10,000 Customers

    Key Global Integrators: Orange, Dell, IBM

    World-class Support Organization

    Global Presence and Support

    Aruba TAC Centers* Satellite Engineers

    Hong KongChennai

    LondonParis

    Sunnyvale TokyoWashington*

    Dubai

    Boston*Beijing

    8 ArubaTAC Centers Worldwide24 x 7 x 365 OperationSupport Cases Per Month: ~1,700

    CSAT Average: ~8.73 / 10Average Call Answer 55 Technical Support Engineers

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    TCO Savings and Rightsizing

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Cut Enterprise WLAN Costs in Half!

    Dual radio

    Spectrum analyzer

    Location tracking

    Controller redundancy

    Security

    Stateful Firewall

    WIPS

    Historical Reporting

    2000 Access Points

    SavingsSavings

    > 48%> 48%

    $3.83M$3.83M

    $1.99M$1.99M

    List Prices Shown

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Cut Branch CAPEX by over 50%!

    3G backhaul (branches)

    Plug-n-Play installation

    Central revocation

    Guest access (branches)

    Security

    802.1X accesscontrol

    Content security

    Wi-Fi compliance

    8x5xNBD

    75 Branch Offices300 Home Offices

    SavingsSavings> 65%> 65%

    $895K$895K

    $305K$305K

    List Prices ShownTCO Tool Available on Partner Center

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    More Users, Fewer Ports for Campus

    12 VoIP phones

    7 desktop PCs

    5 laptop PCs

    1 Wireless AP

    (mobile devices,guests, etc.)

    6 conference roomand public area ports

    5 other devices

    (printer, copier, fax,etc.)

    12 ports (reservedfor future use)

    Access Point

    Rightsized Edge (1:many port to users ratio)

    Existing Wired Network Edge (1:1 port to device ratio)

    Representative 12-person Workgroup

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    ( ) , .C 2010 Aruba Networks Inc CONFIDENTIAL

    California State UniversitySaved approx $30M!

    Decommissioned unused ports

    Shrank 90% of wiring closets

    Saved ~$30 Million (cap ex, supportfees, power consumption, etc.)

    Savings funded pervasive WLAN

    Find new network edge solution

    40% of existing ports had zero usage

    Rightsized network access

    Challenge

    Result

    Solution

    Wired

    Network

    CostsOfR

    unning

    The

    Edge

    Rightsized

    Network

    http://www.calstate.edu/
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    ( ) , .C 2010 Aruba Networks Inc CONFIDENTIAL

    Federal Deposit Insurance Corporation

    End-to-end security

    Fast provisioning with lowadministrative overhead

    Leverage affordable commercial-gradeDSL connections

    Audit teams need a network solution thatcan be set up very rapidly

    Aruba VBN provides local connectivity,VPN access, and voice with no local ITsupport

    Challenge

    Result

    Solution

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    How to Prospect

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Arubas Industry Focus

    Core Industries Education

    Higher Ed, K-12 & Community Colleges

    Retail Grocery, Specialty, General, Restaurants

    High Tech Mobile knowledge workers

    Government Federal, State, and Local Healthcare

    Hospitals, Clinics, Ambulatory Care

    Emerging Industries

    Finance Banks, Insurance, Trading Hospitality

    Hotels, Casinos, Public Venues

    Industrial Manufacturing, Oil & Gas, Transportation

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    How to Prospect

    K-12o Reduce Cost of Cablingo Federal/State/Local

    Initiativeso Student/Teacher

    collaboration

    Higher Educationo Need for speedo Upgrade Legacy

    Equipmento Competitiono Service Consolidationo Curriculum

    Enhancement

    Retailo PCI compliance

    o Worker mobility

    o Upgrade legacyequipment

    Enterpriseo Productivity increase

    o Guest access

    o NAC initiatives

    Healthcareo Mobile Electronic

    Records

    o Voice over WLAN

    o Drug barcodes

    o Location Tracking

    o Patient Monitoring

    Governmento Mobile Work Forceo Need for Greater

    Securityo Telecommuter initiatives

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    (C) 2010, Aruba Networks Inc. CONFIDENTIAL

    Enterprises with large laptop populations

    Large campus networks (e.g. Education)

    Arubas architecture shines low TCO, less pain,due to no-touch of current infrastructure

    Large enterprise with diverse connectivity needs Connect over LAN, WAN, Internet to HQ, branch

    office, remote office, home-office

    Enterprises who need wireless networking formobility (e.g. Retail, Transportation, Manufacturing)

    IT dept. buys best-of-breed IT and InfoSec teams are aligned with a common

    goal

    Predicting Success

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