A Project Report

On

“Financial Analysis”

for

“S.S.V. Telecommunication of Iran”

By

Maryam Haji Mohammad Hossein Memar

Under the guidance of

“Professor M. Halale”

Submitted to

“University of Pune”In partial fulfillment of the requirement for the award of the degree of Master Of Business Administration (MBA)

ThroughVishwakarma Institute of Management

Pune-48

Acknowledgement

Thousands of thanks

To My Husband, who passionately supported

me to face all the barriers and troubles that I

had to finish this project,

And

To Prof. Halale, who kindly guided me to

achieve my goals of this report.

C

i

Cii

List of abbreviationsiii

1. EPS = Earning Per Share2. GP = Gross Profit3. ICT = Information and Communication Technology4. ISP= Internet Service Provider5. LAN = Local Area Network6. NP = Net Profit7. NPAT = Net Profit After Tax8. ROCE = Return On Capital Employed9. ROE = Return On Equity10. ROR = Rate Of Return11. SMB = Small Businesses12. SOHO = Small Office/Home Office13. SSV Co. = Systematic Services of Vahdat Company

List of Tablesiv

1. Summary of ratios P. 60

2. Financial Highlights of the company P. VII

List of Figuresv

A. Figures showing changes of ratios of company during 5 years:

1. current ratio p. 262. Quick ratio p. 29 3. Fixed asset turnover ratio p. 314. Current asset turnover ratio p. 335. Working capital turnover ratio p. 366. Capital employed turnover ratio p. 377. Debt equity ratio p. 408. Proprietary ratio p. 429. Gross profit ratio p. 4610.Net profit ratio p. 4711. Ruturn on asset ratio p. 5012.Return on capital employed p. 5213. Return on equity p. 5414.EPS p. 5615. Dividend payout ratio p. 58

B. Financial ratios classification figure p. 24

Financial highlight of the company during 5 years:

vi

(in thousands of dollars except per share items)

2006 2005 2004 2003 2002

Prepaid Expenses 24.30 20.50 34.60 16.50 16.48

Current Assets 458.20 388.60 405.20 514.20 114.46

Fixed Assets 3,607.60 3,517.70 3,287.60 2,760.20 2,643.41

Total Assets 2,923.50 2,984.20 2,964.10 1,683.00 1,619.23

Current Liabilities 536.80 590.20 524.80 361.50 224.95

Long term liability 880.80 964.20 1,054.70 434.00 505.63

Total Liabilities 1,417.60 1,554.40 1,579.50 795.50 730.58

Total Equity 1,505.90 1,429.80 1,384.60 888.50 888.65

Total Liabilities & Shareholders’ Equity

2,923.50 2,984.20 2,964.10 1,683.00 1,619.23

Number of Equity Shares Outstanding

66.82 67.74 67.57 61.52 62.31

Sales 1,926.40 1,980.30 1,524.90 858.50 927.30

Gross Profit 666.30 656.80 603.80 447.90 420.10

Profit before interest & Tax

278.90 279.10 318.20 218.30 185.70

Net profit after Tax 165.61 163.76 315.46 117.90 171.07

Dividends per Share 2.60 2.60 1.80 0.94 0.82

Preference Dividend 46.0 45.89 180.32 32.38 70.12

Chapter No. Contents Page No.

Chapter I: Executive Summary 1

Chapter II: Company Profile 3

Services

Relations & Partners

Chapter III: Objectives of study8

Chapter IV: Research Methodology 9Research framework

Type of data

How data was collected

Chapter V: Financial Statements 12Definition

Basic statements

Objectives

Chapter VI: Financial statement analysis 14users of analyses

Chapter VII: Financial Ratio analysis 16Essence of ratio analysis

What it tells us

Which ratio for whom

Classification

Chapter VIII: Ratios of S.S.V. 25

Liquidity ratios 25

Turn Over ratios 30

Gearing ratios 39

Profitability ratios 44

Overall Profitability ratios 49

Investors ratios 56

Chapter IX: Summary of Ratios 60Chapter X: Observation and Findings 61Chapter XI: Suggestions and Conclusion 62

vii

INDEX

viii

Chapter I: Executive Summary

Project: financial Analysis

Company: S.S.V. telecommunication

Established in 1989, SSV is headquartered in Tehran, Iran. SSV is one of the first

companies in Iran to offer a complete and global class services on IT, networking and

telecommunications in the market of SOHO, SMB, Enterprise and ISP. The company

has full experienced and well educated engineering teams with more than 50 persons

(only in engineering team).

Financial analysis which is the topic of this project refers to an assessment of the

viability, stability and profitability of a business.

This important analysis is performed usually by finance professionals in order to

prepare financial or annual reports. These financial reports are made with using the

information taken from financial statements of the company and it is based on the

significant tool of Ratio Analysis . These reports are usually presented to top

management as one of their basis in making crucial business decisions.

During the summer training period at S.S.V. Company, I had close connection with

preparation of financial statements and also their analysis which was made by

professionals in the accounting team of the company. This experience was an

emphasis on the importance of these Ratios which could be the roots of decisions

made by management that can make or break the company.

So, I was influenced to allocate the aim of this project to study the details about these

1

ratios and their possible effects on the decisions made by not only people inside the

company but also the outsiders such as investors.

2

Chapter II: Company Profile

S.S.V. is a telecommunication company located in Tehran, the capital city of Iran

which provides secure, coverage networking solutions on a country scale to

organizations of all sizes and types. These solutions enable customers to manage

business-critical voice, video and data in a secure, scalable, reliable and efficient

network environment. The company delivers networking solutions and services for

enterprises that view their networks as mission critical, and value superior

performance.

To be able to provide customized solutions, S.S.V. invests in selecting the proper

technology and performs the detailed analysis on the products it chooses. The analysis

of demands and requirements of the customer company will be the basis of the choice

for proper networking solutions.

The working team of engineers has been carefully chosen by the top management and

evaluation of experienced telecom. experts who are member of the employment team

of company. This attention to the recruitment process leads the company to success

for which the efficiency of all the members is required and crucial.

there is always a consultancy process which leads its clients to suitable solutions. The

professionals offer and present technical advices to the clients step by step through

seminars and presentations first to help them to choose the best solutions according to

their needs and then monthly reports to the management of the client company to

present all the efforts done to achieve the progresses.

3

Services

S.S.V. has classified its special services into SATELLITE, DATA LINK,

NETWORK and HELPDESK categories. The company provides end-to-end satellite

communication and offers its customers a full service package through its

SATELLITE services. DATA LINK service provides wired or wireless links between

distant headquarters to setup a private network connections or high-speed internet

access. Through the NETWORK service, we develop wired or wireless LAN

solutions for SOHO, SMB, enterprise and hotspot environments. The HELPDESK

service the customers fully supported and updated.

a)Satellite

the company installs, configures and supports the establishment of International data

links and network via satellite for its customers. Independent of any satellite

providers, the company is able to choose the satellite that best meets the requirements

of the customer. it takes care of the reservation and renting of satellite capacities on

behalf of the customer. On the basis of the analysis of demands and requirements an

optimal communication solution tailored to the customer’s individual needs is

developed and settled in close cooperation with the customer. The relevant service

components like service level agreement, technology and hardware and transmission

capacity are worked out in detail.

b) Data link

The company provides LAN to LAN connections between its customer offices using

wireless or wired technologies. In the wireless manner it offers Point to Point or Point

to Multi Point data links. Different products are used specially to establish excellent

4

wireless high speed data/voice links between long distant headquarters. These

products establish various reliable data speed ranging from 20Mps to 1Gbps

according to the solutions.

Meanwhile it has established many high speed internet access service headquarters

distributed in Tehran. Establishment of leased line connection or wireless link

between its ISP headquarters and its clients has positioned us as an active and

efficient ISP in Tehran.

Mixing the solutions, it can provide high speed internet access to the customer’s

office centers and also full private network infrastructures in all around the country.

c) Network

Planning, designing and implementation of LAN for office buildings are provided by

this service. Newly wired technologies using high performance passive networking

devices have enabled us to provide high speed data networks through structured

cabling processes.

It also provides a wide range of products for active devices in the networking projects

including high speed switches and routers. it suggests a wide range of network special

applications to make the network fully utilized by its customers including Centralized

computing, VOIP, Video Conferencing.

C) Help desk

It provides a wide range of global class ICT services to its clients. The technical

engineering teams provide 7x24 monitoring and online customer supports. They test

the validity of all devices and make the customer sure about total system well

5

functioning.

it also offers network engineering services to manage the networks including Cisco

certified engineering services and Linux/Microsoft based server administrations. Intel

based servers and workstations are also provided and supported by the engineering

teams.

this company is well experienced in service to international customers including the

active companies involving in Iranian oil field, international airliners, international

banks and also foreign embassies in Iran.

6

Relation and Partners

This company has established strategic relationships with great manufacturers in the

world to help its clients to meet their high expectations. These manufacturers are:

a) Mandriva which is a worldwide Linux and Open Source leader providing

easy-to-use solutions to individuals and organizations.

b) GFI is a leading provider of Windows-based anti-virus, anti-spam, network

security,network monitoring and messaging software.

c) CETel reacted to the market demand to provide additional Internet access

solutions. Meanwhile CETel is a major global provider of international Teleport &

Satellite Services and Voice Termination with its headquarters in the heart of

Germany.

7

Chapter III : Objectives Of The Study

There have been various objectives for this study, the first of which is a detailed

analysis of the financial statements that is the balance sheet and the income statement

of the S.S.V. Company.

The second objective, however the most important one or in other word the principle

aim of this project is the understanding and assessment of financial ratios based on the

statements of the company.

The next aim of the project is to recognize the position of the company through those

ratios and data available. This recognition is a leading factor in changes of each and

every company and the base and root of lots of management decisions.

Chapter IV: Research Methodology

Research framework:

This study is based on the data about S.S.V. Telecommunication Company of Iran for a detailed study of its financial statements, documents and system ratios and finally

to recognize and determine the position of the company.

Types of data which helped to prepare this report:

1. First type is the primary data which was collected personally to be used and studied

to prepare and reach the objectives already mentioned.

2. The secondary data which was already prepared so these data was only used to

reach the aims and objectives of this project. These data has been collected from the

financial reports of the company

How the data was collected:

The sources of collecting the primary data was through interviews, observation and

questionnaire, however the secondary one was collected from the financial statements

already available to the employees of the company and some of which was published.

A) Questionnaire

This method of data collection is quite popular. In this method a questionnaire - which

8

consists a set of questions in a definite form -is send to the person concerned with a

request to answer the questions and return the questionnaire. The respondents have to

answer the questions on their own.

For the purpose of fulfilling different parts of my project, I prepared a limited number

of questionnaires in digital form. These questionnaires were e-mailed to the related

persons in the company.

I had to use the email since the company had a policy of reducing paper work by

means of e-mail, so every body had an email that had to be checked regularly.

Therefore all the issues in the company were announced through these emails. And I

have found it an effective way of collecting the data I required.

B) Personal Interview

Personal Interview method requires a person known as the interviewer asking

questions generally in a face to face contact to the other person or persons.

In some cases, I had the chance to ask my questions personally from the Head of

Engineering department and Head of Administration Department regarding the

information I needed.

Different questions and information I could collect during these two methods are:

1. The beginning and history of the S.S.V. Company.

2. Numbers of staff working for different departments.

3. The mission of the company

4. About the partners of S.S.V.

5. Areas of operations

6. Other company related information.

9

C) Printed and Digital Sources

The secondary data I collected was through the study of the financial statements

already existed in the company in form of printed files or digital files reserved in the

company for further references. I had chosen these files because of the reliability and

suitability of these information which I was also sure about the accuracy of them.

These files consist of:

1. annual report of the company

2. financial balance sheets

3. income statements

4. financial reports

5. different reports prepared by Finance Department

10

Chapter V: Financial Statement

What are financial statements:

Definition:

Financial statements (or financial reports) are formal records of a business' financial

activities. These statements provide an overview of a business' profitability and

financial condition in both short and long term.

There are three basic financial statements:

Balance sheet: also referred to as statement of financial position, it is a statement

of the book value of all of the assets and liabilities (including equity) of a business

at a particular date. A balance sheet is often described as a "snapshot" of the

company's financial condition on a given date.

Income statement also called a Profit and Loss Statement (P&L), is a financial

statement that reports a company's results of operations over a period of time for

companies that indicates how revenue (money received from the sale of products

and services before expenses are taken out) is transformed into net income (the

result after all revenues and expenses have been accounted for ).The purpose of

11

the income statement is to show managers and investors whether the company

made or lost money during the period being reported.

Cash Flow statement: is a statement, which measures inflows and outflows of

cash on account of any type of business activity. The cash flow statement also

explains reasons for such inflows and outflows of cash so it is a report on a

company's cash flow activities, particularly its operating, investing and financing

activities.

Objective of the statements:

The objective of financial statements is to provide information about the financial

strength, performance and changes in financial position of a company or enterprise

which is so useful for a wide range of users in making economic decisions.

12

Chapter VI: Financial statement analysis

Financial analysis could be processed in many different ways, depending on what we

want to achieve. Financial analysis can be used as just a monitoring tool in the

selection of stocks in the secondary market. Or it can be used as a forecasting tool for

future financial conditions and results. It may be used for evaluation and diagnosis of

managerial, operating or other problem areas.

Furthermore, financial analysis is a great and accurate base to rely which reduces the

guessing and uncertainty that presents in all decision making situations. Financial

analysis does not lesson the need for judgment but rather establishes a sound and

systematic basis for its rational application.

Who uses these analyses:

Financial statements are used and analyzed by a different group of parties, these

groups consists of people both inside and outside a business. Generally, these users

are:

A. Internal Users: are owners, managers, employees and other parties who are

directly connected with a company:

1. Owners and managers require financial statements to make important business

13

decisions that affect its continued operations. Financial analysis is then performed on

these statements to provide management with a more detailed information. These

statements are also used as part of management's report to its stockholders, and it

form part of the Annual Report of the company.

2. Employees also need these reports in making collective bargaining agreements

with the management, in the case of labor unions or for individuals in discussing their

compensation, promotion and rankings.

B. External Users: are potential investors, banks, government agencies and

other parties who are outside the business but need financial information about the

business for numbers of reasons.

1. Prospective investors make use of financial statements to assess the viability of

investing in a business. Financial analyses are often used by investors and is prepared

by professionals (financial analysts), thus providing them with the basis in making

investment decisions.

2. Financial institutions (banks and other lending companies) use them to decide

whether to give a company with fresh loans or extend debt securities (such as a long-

term bank loan ).

3. Government entities (tax authorities) need financial statements to ascertain the

propriety and accuracy of taxes and duties paid by a company.

14

4. Media and the general public are also interested in financial statements of some

companies for a variety of reasons.

Chapter VII: Financial Ratio analysis

Ratio analysis is such a significant technique for financial analysis. It indicates

relation of two mathematical expressions and the relationship between two or more

things.

Financial ratio is a ratio of selected values on an enterprise's financial statement.

There are many standard ratios used to evaluate the overall financial condition of a

corporation or other organization. Financial ratios are used by managers within a firm,

by current and potential stockholders of a firm, and by a firm’s creditor. Financial

analysts use financial ratios to compare the strengths and weaknesses in various

companies.

Values used in calculating financial ratios are taken from balance sheet, income

statement and the cash flow of company, besides Ratios are always expressed as a

decimal values, such as 0.10, or the equivalent percent value, such as 10%.

Essence of ratio analysis:

Financial ratio analysis helps us to understand how profitable a business is, if it has

enough money to pay debts and we can even tell whether its shareholders could be

happy or not.

15

Financial ratios allow for comparisons:

1. between companies

2. between industries

3. between different time periods for one company

4. between a single company and its industry average

To evaluate the performance of one firm, its current ratios will be compared with its

past ratios. When financial ratios over a period of time are compared, it is called time

series or trend analysis. It gives an indication of changes and reflects whether the

firm’s financial performance has improved or deteriorated or remained the same over

that period of time. It is not the simply changes that has to be determined, but more

importantly it must be recognized that why those ratios have changed. Because those

changes might be result of changes in the accounting polices without material change

in the firm’s performances.

Another method is to compare ratios of one firm with another firm in the same

industry at the same point in time. This comparison is known as the cross sectional

analysis. It might be more useful to select some competitors which have similar

operations and compare their ratios with the firm’s. This comparison shows the

relative financial position and performance of the firm. Since it is so easy to find the

financial statements of similar firms through publications or medias this type of

analysis can be performed so easily.

To determine the financial condition and performance of a firm, its ratios may be

compared with average ratios of the industry to which the firm belongs. This method

is known as the industry analysis that helps to ascertain the financial standing and

16

capability of the firm in the industry to which it belongs.

Industry ratios are important standards in view of the fact that each industry has its

own characteristics, which influence the financial and operating relationships. But

there are certain practical difficulties for this method. First finding average ratios for

the industries is such a headache and difficult. Second, industries include companies

of weak and strong so the averages include them also. Sometimes spread may be so

wide that the average may be little utility. Third, the average may be meaningless and

the comparison not possible if the firms with in the same industry widely differ in

their accounting polices and practices. However if it can be standardized and

extremely strong and extremely weak firms be eliminated then the industry ratios will

be very useful.

What does ratio analysis tell us?

After such a discussion and mentioning that these ratios are one of the most important

tools that is used in finance and that almost every business does and calculate these

ratios, it is logical to express that how come these calculations are of so importance.

What are the points that those ratios put light on them? And how can these numbers

help us in performing the task of management?

The answer to these questions is: We can use ratio analysis to tell us whether the

business

1. is profitable

2. has enough money to pay its bills and debts

3. could be paying its employees higher wages, remuneration or so on

4. is able to pay its taxes

5. is using its assets efficiently or not

6. has a gearing problem or everything is fine

7. is a candidate for being bought by another company or investor

17

and more.

But as it is obvious there are many different aspects that these ratios can demonstrate.

So for using them first we have to decided what we want to know, then we can decide

which ratios we need and then we must begin to calculate them.

Which Ratio for whom:

As before mentioned there are varieties of people interested to know and read these

information and analyses, however different people for different needs. And it is

because each of these groups have different type of questions that could be

answered by a specific number and ratio.

Therefore we can say there are different ratios for different groups, these groups with

the ratio that suits them is listed below :

1. Investors: these are people who already have shares in the business or they are

willing to be part of it. So they need to determine whether they should buy shares in

the business, hold on to the shares they already have or sell the shares they already

own. They also want to assess the ability of the business to pay dividends. As a result

the Return on Capital Employed Ratio is the one for this group.

18

2. Lenders: This group consists of people who have given loans to the company so

they want to be sure that their loans and also the interests will be paid and on the due

time. Gearing Ratios will suit this group.

3. Managers: managers might need segmental and total information to see how they

fit into the overall picture of the company which they are ruling. And Profitability

Ratios can show them what they need to know.

4. Employees: the employees are always concerned about the ability of the business to

provide remuneration, retirement benefits and employment opportunities for them,

therefore these information must be find out from the stability and profitability of

their employers who are responsible to provide the employees their need. Return on

Capital Employed Ratio is the measurement that can help them.

5. Suppliers and other trade creditors: businesses supplying goods and materials to

other businesses will definitely read their accounts to see that they don't have

problems, after all, any supplier wants to know if his customers are going to pay them

back and they will study the Liquidity Ratio of the companies.

6. Customers: are interested to know the Profitability Ratio of the business with

which they are going to have a long term involvement and are dependent on the

continuance of presence of that.

19

7. Governments and their agencies: are concerned with the allocation of resources

and, the activities of businesses. To regulate the activities of them, determine taxation

policies and as the basis for national income and similar statistics, they calculate the

Profitability Ratio of businesses.

8. Local community: Financial statements may assist the public by providing

information about the trends and recent developments in the prosperity of the business

and the range of its activities as they affect their area so they are interested in lots of

ratios.

9. Financial analysts: they need to know various matters, for example, the

accounting concepts employed for inventories, depreciation, bad debts and so on .

therefore they are interested in possibly all the ratios.

10. Researchers: researchers' demands cover a very wide range of lines of enquiry

ranging from detailed statistical analysis of the income statement and balance sheet

data extending over many years to the qualitative analysis of the wording of the

statements depending on their nature of research.

20

Classification of Ratios:

In isolation, a financial ratio is a useless piece of information. In context, however, a

financial ratio can give a financial analyst an excellent picture of a company's

situation and the trends that are developing. A ratio gains utility by comparison to

other data and standards.

Financial ratios quantify many aspects of a business and are an integral part of

financial statement analysis. Financial ratios are categorized according to the financial

aspect of the business which the ratio measures. Although these categories are not

fixed in all over the world however there are almost the same, just with different

names:

1. Profitability ratios which use margin analysis and show the return on sales and

capital employed.

2. Rate of Return Ratio (ROR) or Overall Profitability Ratio The rate of return ratios

are thought to be the most important ratios by some accountants and analysts. One

reason why the rate of return ratios are so important is that they are the ratios that we

use to tell if the managing director is doing their job properly.

21

3. Liquidity ratios measure the availability of cash to pay debt, which give a picture

of a company's short term financial situation.

4. Solvency or Gearing ratios measures the percentage of capital employed that is

financed by debt and long term finance. The higher the gearing, the higher the

dependence on borrowing and long term financing. The lower the gearing ratio, the

higher the dependence on equity financing. Traditionally, the higher the level of

gearing, the higher the level of financial risk due to the increase volatility of profits.

It should be noted that the term “Leverage” is used in some texts.

5. Turn over Ratios: or activity group ratios indicate efficiency of organization to

various kinds of assets by converting them to the form of sales.

6. Investors ratios usually interested by investors.

22

23

Financial RatiosFinancial Ratios

Profitability RatiosProfitability Ratios

Liquidity RatiosLiquidity Ratios

Gearing or Solvency Ratios

Gearing or Solvency Ratios

Investors RatiosInvestors Ratios

ROR or Overall Profitability Ratios

ROR or Overall Profitability Ratios

Turn Over RatiosTurn Over Ratios

24

Chapter VIII: Ratios of S.S.V.

Liquidity Ratios:

The two liquidity ratios, the current ratio and the acid test ratio, are the most

important ratios in almost the whole of ratio analysis are also the simplest to use.

Liquidity ratios provide information about a firm’s ability to meet its short- term

financial obligations. They are particular interest to those extending short term credit

to the firm. Two frequently-used liquidity ratios are current and quick ratio.

While liquidity ratios are most helpful for short-term creditors/suppliers and bankers,

they are also important to financial managers who must meet obligations to suppliers

of credit and various government agencies. A company's ability to turn short-term

assets into cash to cover debts is of the utmost importance when creditors are seeking

payment. Bankruptcy analysts and mortgage originators frequently use the liquidity

ratios to determine whether a company will be able to continue as a going concern. A

complete liquidity ratio analysis can help uncover weaknesses in the financial position

of the business. Generally, the higher the value of the ratio, the larger the margin of

safety that the company possesses to cover short-term debts. 

NOTE: ALL THE QUANTITIES MENTIONED ARE IN THOUSAND DOLLARS (10000 IRR = 1 USD)

25

1- Current Ratio

The current ratio can give a sense of the efficiency of a company's operating cycle or

its ability to turn its product into cash. Companies that have trouble getting paid on

their receivables or have long inventory turnover can run into liquidity problems

because they are unable to alleviate their obligations.

The formula to calculate current ratio is as follows:

Current Ratio =

Current Asset

Current Liabilities

2002 2003 2004 2005 2006Current Asset

114.46 514.20 405.20 388.60 458.20

Current Liabilities

224.95 361.50 524.80 590.20 536.80

Current Ratio

0.50 1.42 0.77 0.65 0.85

current raio

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

2002 2003 2004 2005 2006

26

Comments:

The ratio is mainly used to give an idea of the company's ability to pay back its short-

term liabilities (debt and payables) with its short-term assets (cash, inventory,

receivables). The higher the current ratio, the more capable the company is of paying

its obligations. A ratio under 1 suggests that the company would be unable to pay

off its obligations if they came due at that point. However for the working system and

culture in Iran, it is a problem that almost all the businesses face and they always will

find a way for that logically because there are many ways to access financing or

changing the due dates. Meanwhile the company has improved its financial health in

2006 in compare to previous year and the changes in last years shows that it is trying

to solve this problem, Since low current ratio does not necessarily mean that the firm

will go bankrupt , but it is definitely is not a good sign.

Short term creditors prefer a high current ratio since it reduce their risk.

2- Quick or Acid-Test Ratio

27

The essence of this ratio is a test that indicates whether a firm has enough short-term

assets to cover its immediate liabilities without selling inventory. So it is the backing

available to liabilities that must be paid almost immediately.

There are two terms of liquid asset and liquid liabilities in this formula, Liquid asset is

all current assets except the inventories and prepaid expenses, because prepaid

expenses can not be converted to cash. The liquid liabilities include all current

liabilities except bank overdraft and cash credit since they are not required to be paid

off immediately.

Quick Ratio= Liquid Asset

Liquid Liabilities

2002 2003 2004 2005 2006Liquid Asset 97.98 497.7 370.06 368.1 433.9

Liquid Liabilities 224.95 361.50 524.80 590.20 536.80Quick Ratio 0.43 1.37 0.70 0.62 0.80

Quick ratio

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

2002 2003 2004 2005 2006

28

Comments:

The acid-test ratio is far more forceful than the current ratio, primarily because the

current ratio includes inventory assets which might not be able to turn to cash

immediately.

Companies with ratios of less than 1 cannot pay their current liabilities and should be

looked at with extreme caution. Furthermore, if the acid-test ratio is much lower than

the current ratio, it means current assets are highly dependent on inventory.

Turn Over Ratios:

Accounting ratios that measure a firm's ability to convert different accounts within

their balance sheets into cash or sales. Companies will typically try to turn their

production into cash or sales as fast as possible because this will generally lead to

higher revenues.

Such ratios are frequently used when performing fundamental analysis on different

29

companies.

1- Fixed Asset Turn Over Ratio:

It shows how the company uses its fixed assets to achieve sales. The formula is as

follows:

Fixed Asset Turn Over Ratio= Net Sales

Fixed Assets

30

2002 2003 2004 2005 2006

Net Sales 927.30 858.50 1524.90 1980.30 1926.40

Fixed Assets 2643.41 2760.20 3287.60 3517.70 3607.60

Fixed Asset Turn Over Ratio

0.35 0.31 0.46 0.56 0.53

Fixed asset turnover ratio

0.00

0.10

0.20

0.30

0.40

0.50

0.60

2002 2003 2004 2005 2006

Comments:

A High fixed asset turn over ratio indicates the capability of the firm to earn

maximum sales with the minimum investing in fixed assets. So it shows that the

company is using its assets more efficiently. As it is shown in above chart, S.S.V.

Company is using its assets specially fixed assets more efficiently each year although

it had a light decrease in efficiency in 2006 in compare to 2005. it is due to a decrease

in its net sales amount which has been affected by the recent US sanctions on Iran

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which caused very businesses great losses and damages especially the firms whose

survival depends on international relations.

The company had lost lots of its customers during this period. Those customers were

generally foreign companies working in Iran. Many Foreign companies and

organizations left the country when USA imposed those sanctions on Iran. This

uncontrollable environmental factor caused an incline in the sales volume of S.S.V.

2- Current Asset Turn Over ratio:

it is almost like the fixed asset turn over ratio, It calculates the capability of

organization to earn sales with usage of current assets. So it indicates with what ratio

current assets are turned over in the form of sales.

This ratio is calculated as:

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Current Asset Turn Over Ratio= Net Sales

Current Assets

2002 2003 2004 2005 2006

Net sales 927.30 858.50 1524.90 1980.30 1926.40

Current assets 114.46 514.20 405.20 388.60 458.20

Current Asset Turn Over Ratio

8.10 1.66 3.76 3.85 4.20

Current Asset turn over ratio

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

2002 2003 2004 2005 2006

Comments:

In this formula current assets are balance sheet accounts that represent the value of all

assets that are reasonably expected to be converted into cash within one year in the

normal course of business. A higher current assets turn over ratio is more desirable

since it shows the better financial position of company and better usage of these

current assets. And as it shows the company has improved this ratio since 2003.

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which means the company is using its current assets more efficiently.

The comparison between two ratios over the same period of time, also shows that

company has used its current assets better than its fixed assets

3- Working Capital Turn Over Ratio:

As its name suggests it is the relationship between turnover and working capital. It is

a measurement comparing the depletion of working capital to the generation of sales

over a given period. This provides some useful information as to how effectively a

company is using its working capital to generate sales.

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A company uses working capital to fund operations and purchase inventory. These

operations and inventory are then converted into sales revenue for the company. The

working capital turnover ratio is used to analyze the relationship between the money

used to fund operations and the sales generated from these operations.

The formula related is:

Working Capital Turn Over Ratio= Net Sales

Working Capital

2002 2003 2004 2005 2006

Net Sales 927.30 858.50 1524.90 1980.30 1926.40

Working Capital - 110.49 152.7 - 119.6 - 201.6 - 78.6

Working Capital Turnover Ratio

- 8.39 5.62 - 12.75 - 9.82 - 24.51

w orking capital turn over ratio

-30.00

-25.00

-20.00

-15.00

-10.00

-5.00

0.00

5.00

10.00

2002 2003 2004 2005 2006

Comments:

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The term working capital is a measure of both a company's efficiency and its short-

term financial health. The working capital ratio is calculated as:

 Working Capital = Current Asset – Current Liabilities

Positive working capital means that the company is able to pay off its short-term

liabilities. Negative working capital means that a company currently is unable

to meet its short-term liabilities with its current assets.

In a general sense, the higher the working capital turnover, the better because it means

that the company is generating a lot of sales compared to the money it uses to fund the

sales. So in case of this company this ratio is getting worst each year which means the

company has more current liability that current asset so the negative working capital

which results negative ratio.

4- Capital Employed Turn over Ratio

The capital employed turnover ratio tells us the state of the relationship between the

shareholders' investment in the business and the sales that the management of the

business has been able to generate from it.

Capital Employed Turn Over Ratio= Net Sales

Capital Employed

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2002 2003 2004 2005 2006Net Sales 927.30 858.50 1524.90 1980.30 1926.40Capital

Employed1394.28 1321.5 2439.3 2392 2386

Capital Employed

Turnover Ratio0.67 0.65 0.63 0.83 0.81

Capital Employed Turn Over Ratio

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

2002 2003 2004 2005 2006

Comments:

Capital employed can be expressed in different terms, all generally refer to the

investment required for a business to function. By "employing capital" you are

making an investment. So, capital employed indicated the long term funds supplied by

creditors and owners of the firms. So it can be computed as:

Capital Employed = share capital + Long term liabilities + reserve and surpluses

This ratio shows the efficiency of the firm with which the capital employed is being

utilized. A high ratio is a sign of capability of firm to earn maximum sales with

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minimum amount of capital employed and this firm is improving its ratio from 2003

and it has made the ratio to near 1:1.

Solvency Or Gearing Ratios:

Gearing is concerned with the relationship between the long terms liabilities that a

business has and its capital employed. The idea is that this relationship ought to be in

balance. It is a general term describing a financial ratio that compares some form of

owner's equity (or capital) to borrowed funds. The shareholders and lenders of long

term loans may be interested in this ratio.

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1- Debt Equity ratio:

This ratio shows the investment of shareholders in compare to the creditors.

(External liabilities = all types of liabilities)

Debt Equity Ratio= External Liabilities

Shareholder’s fund

2002 2003 2004 2005 2006

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Liabilities 730.58 795.50 1579.50 1554.40 1417.6

Shareholders’ fund

888.65 887.50 1384.60 1429.80 1505.90

Debt Equity ratio

0.82 0.901.14 1.09 0.94

debt Equity Ratio

0.00

0.20

0.40

0.60

0.80

1.00

1.20

2002 2003 2004 2005 2006

Comments:

In this ratio shareholders’ fund is the share capital plus reserve and surpluses. In case

of high debt equity it would be obvious that the investment of creditors is more than

owners. And if it is so high then makes the firm in a risky position. Or if it is too low

it might indicate that the organization has not utilized its capacity of borrowing which

must be utilized and that is because the borrowing from outsiders is a good source of

fund for business with lower returns in compare to equity. The S.S.V. is trying to

lower its debt equity ratio by lowering its liabilities and increasing its equity. So it

wants to improve its position since, a relatively lower this ratio is favorable.

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2- Proprietary ratio:

It indicates the relationship between owners fund and total assets. And shows the

extent to which the owner s’ fund are sunk in assets or different kinds of it.

proprietary Ratio= Total Asset

Owner’s fund

41

2002 2003 2004 2005 2006

Total Asset 1619.23 1683.00 2964.10 2984.20 2923.50

Equity 888.65 887.50 1384.60 1429.80 1505.90

Proprietary Ratio 1.82 1.90 2.14 2.09 1.94

proprietary Ratio

1.60

1.70

1.80

1.90

2.00

2.10

2.20

2002 2003 2004 2005 2006

Comments:

The Proprietary Ratio represents the proportion of Proprietors’ Equity to Total Assets.

The company is decreasing its ratio of funds to be sunk in total asset and the higher

this ratio gets it denotes that the shareholders have provided the funds to purchase the

assets of the concern instead of relying on other sources of funds like bank

borrowings, trade creditors and others .

However if too high the proprietary ratio say it means that management has not

effectively utilize cheaper sources of finance like trade and long term creditors.

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Profitability Ratios :

As the name itself suggests, this ratio is calculated to determine profitability of the

firm. The basic objective of almost every business is to earn profit which is essential

for survival of the business.

A business needs profits not only for its existence but also for its expansion and

diversification. The investors want an adequate return on their investments, workers

43

want higher wages, creditors want higher security for interest and loan and the list

could continue.

It is a class of financial metrics that are used to assess a business's ability to

generate earnings as compared to its expenses and other relevant costs incurred during

a specific period of time. For most of these ratios, having a higher value relative to a

competitor's ratio or the same ratio from a previous period is indicative that the

company is doing well.

1- Gross Profit Ratio:

The gross profit margin ratio tells us the profit a business makes on its cost of sales. It

is a very simple idea and it tells us how much gross profit our business is earning.

Gross profit is the profit we earn before we take off any administration costs, selling

costs and so on. So we should have a much higher gross profit margin than net profit

margin.

High ratios are favorable in this, since it indicates the business is earning a good

return on the sale of its merchandise.

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Gross Profit Ratio =

Gross Profit

X 100

Net Sales

2002 2003 2004 2005 2006

Gross Profit 420.10 447.90 603.80 656.80 666.30

Net Sales 927.30 858.50 1,524.90 1,980.30 1,926.40

G.P.Ratio(%) 45.30 52.17 39.60 33.17 34.59

Gross Profit Ratio

0.00

10.00

20.00

30.00

40.00

50.00

60.00

2002 2003 2004 2005 2006

Comments:

This ratio indicates the relation between production cost and sales and the efficiency

with which goods are produced or purchased. If it has a very high gross profit ratio it

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may indicate that the organization is able to produce or purchase at a relatively lower

cost. Gross profit is the profit we earn before we take off any administration costs,

selling costs and so on.

2- Net Profit Ratio:

This shows the portion of sales available to owners after all expenses. A high profit

ratio is higher profitability of the firm.

Net Profit Ratio =

Net Profit After Tax

X 100

Net Sales

2002 2003 2004 2005 2006

N.P. A.T. 171.7 117.9 315.46 163.76 165.61

Net sales 927.30 858.50 1,524.90 1,980.30 1,926.40

Net Profit Ratio

18.52 13.73 20.69 8.27 8.60

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Net Profit Ratio

0.00

5.00

10.00

15.00

20.00

25.00

2002 2003 2004 2005 2006

Comments:

Generally , Net Profit = Gross Profit – Expenses

This ratio is so important because it tells us the amount of net profit per one dollar of

the turnover (sales) a business has earned. That is, after taking account of the cost of

sales, the administration costs, the selling and distributions costs and all other costs,

the net profit is the profit that is left, out of which they will pay interest, tax, dividends

and so on.

In the chart above we can see that the net profit is decreasing in 2005 and 2006 or

which the political and economical of the country was not without effect. And the

ratio of net profit to the sales are decreasing.

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Overall Profitability or ROR Ratios:

The rate of return ratios are thought to be the most important ratios by some

accountants and analysts. One reason why the Rate of Return ratios or Rate On

Investment Ratios are so important is that they are the ratios that we use to tell if the

managing director is doing their job properly.

It is the relation between the profits of firm and investment in the firm. is the ratio of

money gained or lost on an investment relative to the amount of money invested.

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1- Return of assets:

This ratio actually measures the profitability of the investments in the firm. And the

related formula is:

Return on Asset Ratio =

Net Profit After Tax

X 100

Asset

2002 2003 2004 2005 2006NPAT 171.7 117.9 315.46 163.76 165.61Assets 2643.41 2760.20 3287.60 3517.70 3607.60

Return on Asset Ratio

6.50 4.27 9.60 4.66 4.59

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Return on Asset Ratio

0.00

2.00

4.00

6.00

8.00

10.00

12.00

2002 2003 2004 2005 2006

Comments:

Because this ratio shows the profitability of investment in the firm so higher the ratio

is better and more desirable while the company is earning less and less profitability

ratio. Although it is better than four years ago, however it is generally earning less

profitability.

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2- Return On Capital Employed:

To tell briefly, The Return on Capital Employed ratio (ROCE) tells us how much

profit we earn from the investments the shareholders have made in their company.

ROCE Ratio =N.P.A.T. + Interest on long term Loans

X 100Capital Employed

2002 2003 2004 2005 2006N.P.A.T.+I. 226.77 180.9 365.76 224.56 226.21

C.E. 1394.28 1321.5 2439.3 2392 2386

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Return on capital employed Ratio

16.26 13.69 14.99 9.39 9.48

Return On Capital Employed Ratio

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

16.00

18.00

2002 2003 2004 2005 2006

Comments:

a measure of the return that a company is realizing from its capital employed. The

ratio can also be seen as representing the efficiency with which capital is being

utilized to generate revenue. It is commonly used as a measure for comparing the

performance between businesses and for assessing whether a business generates

enough returns to pay for its cost of capital.

Of course the higher this ratio is more profitable while this company fails to satisfy

this.

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3- Return On Equity:

ROE is viewed as one of the most important financial ratios. It measures a firm's

efficiency at generating profits from every dollar of net assets (assets minus

liabilities), and shows how well a company uses investment dollars to generate

earnings growth and shows if the company has earned enough return for its share

holders.

ROE Ratio =N.P.A.T. - Preference Dividend

X 100

equity

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2002 2003 2004 2005 2006NPAT-PD 101.58 85.52 135.14 117.87 119.61

E 888.65 887.50 1384.60 1429.80 1505.90ROE Ratio 11.43 9.64 9.76 8.24 7.94

Return on Equity Ratio

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

2002 2003 2004 2005 2006

Comments:

This is so crucial ratio from the shareholders point of view. The higher it is the better

will be the position. While in this company the ratio is going down ward which shows

all the problems the company having and a not desirable financial position. This ratio

even shows that the company is not earning efficiently of the dollars of its shares. So

it will face serious problems shortly. And that is because it won’t be able to make its

shareholders happy in a while.

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Investors Ratios:

1- Earning Per Share:

This is, perhaps, the fundamental investor ratio. It is the average amount of profits

earned per ordinary share issued. The formula is:

EPS =N.P.A.T. - Preference Dividend

Number of equity shares Outstanding

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2002 2003 2004 2005 2006NPAT-PD 101.58 85.52 135.14 117.87 119.61

Number of shares Outstanding 62.31 61.52 67.57 67.74 66.82

EPS Ratio 1.62 1.39 2.00 1.74 1.79

EPS

0.00

0.50

1.00

1.50

2.00

2.50

2002 2003 2004 2005 2006

Comments:

The NPAT – Preference dividend is actually Profit available to equity shareholders.

It is a widely used ratio to measure the profit available to the equity shareholders, but

it does not indicate how much of the earnings are paid to the owners by way of

dividend. This ratio shows that the owners and the shareholders are earning more in

compare to last year however it is less than the earning in the 2004.    

The number of shares outstanding is less than 2005. Although, the number of shares

has been increased so much from 2003 to 2004.

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2- Dividend Payout Ratio

This measures the relationship between the earning belonging to the equity

shareholders and the amount finally paid to them:

X 100

2002 2003 2004 2005 2006

DPS 0.82 0.94 1.80 2.60 2.60

Dividend Payout Ratio =

Dividend Per Share

Earning Per Share

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EPS 1.62 1.39 2.00 1.74 1.79

Dividend Payout Ratio

50.62 67.63 90.00 149.43 145.25

Dividend Payout Ratio

0.00

20.00

40.00

60.00

80.00

100.00

120.00

140.00

160.00

2002 2003 2004 2005 2006

Comments:

This ratio indicates the policy of management to pay cash dividend. When it is

subtracted from 100 it gives the indication about the policy of management to retain

the profits in the business with intention to reinvest which will definitely affect the

market price of shares which shows that it has been growing till 2005 but a slight

decrease from last year.

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Chapter IX: Summary of RatiosTable of Financial Ratios of S.S.V. Company for last Five Years

2002 2003 2004 2005 2006

Current Ratio 0.50 1.42 0.77 0.65 0.85

Liquid Ratio 0.43 1.37 0.70 0.62 0.80

Fixed Asset Turn Over Ratio 0.35 0.31 0.46 0.56 0.53

Current Asset Turn Over Ratio 8.10 1.66 3.76 3.85 4.20

Working Capital Turnover Ratio - 8.39 5.62 - 12.75 - 9.82 - 24.51

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Capital Employed Turnover Ratio 0.67 0.65 0.63 0.83 0.81

Debt Equity ratio 0.82 0.90 1.14 1.09 0.94

Proprietary Ratio 1.82 1.90 2.14 2.09 1.94

G.P. Ratio 45.30 52.17 39.60 33.17 34.59

N.P. Ratio 18.52 13.73 20.69 8.27 8.60

Return on Asset Ratio 6.50 4.27 9.60 4.66 4.59

ROCE Ratio 16.26 13.69 14.99 9.39 9.48

ROE Ratio 11.43 9.64 9.76 8.24 7.94

EPS Ratio 1.62 1.39 2.00 1.74 1.79

Dividend Payout Ratio 50.62 67.63 90.00 149.43 145.25

Chapter X: Observation and Findings

Based on the ratios and calculations made on my project I can analyze S.S.V. as

follows:

The year 2004 could be called the peak on the business during last five year

which almost divides the ratios into two parts, before 2004 and after that.

Liquidity ratios shows that the firm has been facing some problems regarding

paying short term liabilities for 3 years, but it is trying to improve the situation.

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The usage ratio of the company had followed a comparable pattern. The overall

efficiency of the company to use its assets, capital or the working capital had a

gradual increase from 2004 to 2005. However one year later, it is declining and

falling to a lower level of efficiency, for which the company blames the

environmental conditions of the country, and that involves the economical and

political challenges of Iran in the middle east and the world.

The S.S.V. Company fails to increase its profitability for last two years. It has

had just a slight increase improvement from year 04 to 05. though it should be

mentioned that we see a noticeable net profit point in the 2004. and its rate of

return also remains the same for last two years with a great fall from 04 to05.

Chapter XI: Suggestions and Conclusion

The company is having financial troubles and is going far from a desirable

financial point.

It is might have problems in meeting long term liabilities as it is shown in the

solvency or gearing ratios. This should be thought and solved.

The company currently is unable to meet its short-term liabilities with its current

assets such as cash accounts receivable and inventory. The negative

working capital is a sign of this. when the company's current assets do not

61

exceed its current liabilities, then it may run into trouble paying back

creditors in the short term. The worst-case scenario is bankruptcy. So the

company need working capital management with managerial accounting

strategies focusing on maintaining efficient levels of both components of

working capital, current assets and current liabilities.

The company might have some changes to better position with having a

marketing team to widen its area of operation in the country to compensate the

loss of customers. It might be useful if the power of media is being used by

company for this reason. Having more customers is more sales which makes the

turnover of the company higher. And it also might affect the current asset in of

company.

Chapter XII: Bibliography

Books:

Financial Management Satish M. InamdarEverest Publication

Introduction to Financial Accounting HorngrenPearson Publication

Introduction to Management Accounting Grey Sundem Pearson Publication

Internet sites:

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http://en.wikipedia.org/wiki/Financial_statement http://en.wikipedia.org/wiki/Financial_ratios http://cpaclass.com/fsa/ratio-01a.htm http://beginnersinvest.about.com/od/financialratio/Financial_Ratios.htm www.esesv.com

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