06 making information pay 2011 -- solomon, madi (pearson)

BISG Making Information Pay 2011

May 5, 2011

Madi SolomonPearson plc

Smart Content:the importance of semantics in publishing

Tech Hub: Book to Tablet, April 13, 20113

Madi Weland Solomon: semantically enabled

Pearson plc, Director, Content Standards

Independent Consultant

Walt Disney Company, Corporate Nomenclature Taxonomist

Getty Research Institute Project Associate, Standards & Vocabularies

Eli Broad Art Foundation,Curatorial Assistant

Professional Experience

Professional AssociationsBISG Rights Committee ISKO-UKFOCALFIAT/IFTA

Chair of the AMIA Metadata Joint Subcommittee

LOC Moving Image Collections (MIC): Cataloging and Metadata Working Group & Speakers Bureau Contributor to ISAN Best Practices for Audio Visual Works

Personal info

Residence: London, UK

Family husband daughter dog

Interests Visual Art contemporary art Playing Musical instruments piano guitar banjo drums harp Writing short stories


Agenda

It’s about metadata


Metamedia The effects of technology on consciousness: our relationship with organisations and data

Coined by McLuhan, Marshall(Understanding Media: The Extensions of Man, 1964) metamedia refers to the new relationships between form and content in the development of new technologies and new media


Metadata as information: Collective shifts in our perception of knowledge


Books

Dynamic eBooksFlash eBooks

HTML eBooks

Media Evolution at


iPad appDK Travel Guides


Smart Content

• Has good metadata (not lots) fit for purpose

• Uses classifications to provide context and aid discoverability • Is structured making it suitable for in-depth analytics

• Enables semantic technologies to cross reference and cross pollinate it with other kinds of content


What does Smart Content do?

Forges conceptual relationships

It finds you


Transforming the way we do businesssemantic technologies for content creation

Use concept extracting tools Auto categorise (baseline)Leverage and exploit existing

taxonomies (DBpedia)Groom data in shareable

ontologyAuto-tag assets

Pearson Ed Science Ontology Project


Subject/Discipline(Science)

Learning Objectives Learner Level

Entity Relationshipsusing RDF and SKOS

Between classes of things

Between entity associations

Between concepts

Permissions of Use

Educational

Standard


Why do we need it?massive data centres


• Identification / Authentication• Instantiation • Access and Usage

• Process intelligent searches through a classification system

• Relate language to information objects

• Provide inferred meaning through context

Metadata: object Classification: context

Structured semanticsmakes your content smart


What’s the ROI?Metadata is expensive

• Automated workflows & efficiencies• Permissions and rights clearances- non manual• Findability, discovery (no more bookstores)• Enables faster business responsiveness • Multi channel product development (standards)• Manages modularity• Allows sophisticated applications to build on it• Information Lifecycle Management (storage)• Agility for new product models


First steps: how to get started

1. Get your house in order2. Baseline metadata

model

Rapid prototypes• what needs automating?• what needs streamlining?• what needs accelerating?

Image source: Baseline Consulting: http://www.baseline-consulting.com/


Units to clearNumber of downloads Number of usesRoyalty free contractsBlanket subscription baseUbiquitous distribution rights

Whole BooksMicro contentBundles / Packages / ModulesProduct Platforms Suppt / Enhanced MaterialsCustomized Content Learning ObjectsLearning Systems & SoftwareOn-line toolsDerivative WorksGames

new contentnew business models


Stable environments

Knowledge Stocks

Knowledge Capture

Explicit Knowledge

Transactions

Zero Sum

Scalable efficiency

From PUSH

Dynamic Environments

New Knowledge Flows

Knowledge Creation

Tacit Knowledge

Positive Sum

Scalable peer sharing

To PULL

Source: John Seely Brown Co-Chairman / Visiting Scholar Deloitte Center for the Edge / USC

The Big Shift


Future State: Convergence

Thankyou

Content is no longer a scarcity, attention is.

[email protected]

06 making information pay 2011 -- solomon, madi (pearson)

Education

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