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Creativity

Creativity

Creativity is a mental process involving the

generation of new ideas or concepts, or new

associations between existing ideas or

concepts.

Being creative is seeing the same thing aseverybody else but thinking of something

different

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Innovation

Perhaps derived from the words

Inner & motivation ???

A burning desire to question the status quo

Why? Why not? What if.?

Focus is experimentation and achievement

Creativity & Innovation

Creativity the ability to develop new ideas

and to discover new ways of looking at

problems and opportunities

Innovation the ability to apply creative

solutions to those problems and opportunitiesto enhance or to enrich peoples lives.

Creativity is thinking new things.

Innovation is doing new things.

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Creativity and the Entrepreneur

Creative ideas often arise when entrepreneurslook at something old and think somethingnew and different

Sometimes creativity involves generatingsomething from nothing

Entrepreneurship is the result of a disciplined,systematic process of applying creativity and

innovation to needs and opportunities in themarketplace

Creativity and the Entrepreneur

Successful entrepreneurs come up with ideas and thenfind ways to make them work to solve a problem or tofill a need

When developing creative solutions to modernproblems, entrepreneurs must go beyond merely usingwhatever has worked in the past

Successful entrepreneurs are those who are constantlypushing technological & economic boundaries forward

Success even survival in this fiercely competitive,global environment requires entrepreneurs to tap theircreativity (and that of their employee) constantly

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Creative Traits

Imagination

Verbal Ability

Conceptual Ability

Ability to Reason Logically

Ability to Think Rapidly

Mental Flexibility

Ability to Think Nontraditional

Personality Traits

Frequently take independent action

Prefer working with minimal or no supervision

Prefer variety and change

Seek new challenges and experiences

Enjoy risk-taking Desire praise & recognition

Dislike failure

Exhibit high energy levels

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BARRIERS TO CREATIVITY

Creativity blocks

Perceptual

Emotional

Cultural/environmental

Intellectual/expressive

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Perceptual blocks

Stereotypes: seeing what is familiar

Isolating the problem

Delimiting the problem too closely

Inability to have multiple views of the problem

Saturation

Emotional blocks

Fear of mistakes

Inability to tolerate ambiguity

Premature judgment

Inability to incubate

Change as a problem or an addiction

Relation between fantasy and reality

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Cultural and environmental blocks

Taboos (language usage, people interaction)

Fantasy and reflections as marginal poor-valuedactivities

Children can play, adults cannot

Social pressure (remember your high schooltimes?)

Intuition is considered frivolous (too muchemphasis on brain, no heart)

Tradition is good (change is evil) Capitalism (money can fix anything)

Intellectual and expressive blocks

Language (visual, rhetoric, formal)

Language as responsible for the wiring of your

brain

Language and it expressive boundaries

Assumptions for free (remember the

bounding box in the dots exercise?)

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Barriers to Creativity

Life in the fast lane

In an increasingly fast paced world, we dont make

time for creative activities.

Keeping up with the competition:

Its getting harder to innovate, produce new ideas and

communicate at this pace.

Can be overwhelming for many professionals

because many of the standard we put in placeactually limit creative ability and competitiveness.

Barriers to Creativity

Searching for the one right answer

there may be (and usually are) several right

answers

Focusing on being logical discourages the use of one the minds most

powerful creations: intuition

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Barriers to Creativity

Blindly following the rules

Sometimes creativity depends on our ability to

break the existing rules so that we can see new

ways of doing things.

Constantly being practical

Imagining impractical answers to what if questions can be powerful stepping-stones to

creative ideas.

Barriers to Creativity

Viewing play as frivolous

There is a close relationship between the haha ofhumor and the aha of discovery.

A playful attitude is fundamental to creative thinking.

Play gives us the opportunity to reinvent reality and to

reformulate established ways of doing things. Children learn when they play, and so can

entrepreneurs.

Watch children playing and you will see them inventgames, create new ways of looking at old things, andlearn what works (and what doesnt) in their games.

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Barriers to Creativity

Becoming overly specialized

Creative thinkers tend to be explorers, searching

for ideas outside their areas of specialty

Avoiding ambiguity

Ambiguity can be a powerful creative stimulus, it

encourages us to thinksomething different

Barriers to Creativity

Fearing looking foolish Creative thinking is no place for conformity.

Fearing mistakes Creative people realize that trying something new often

leads to failure; however, they do not see failure as an end.

It represents a learning experience on the way to success.

Believing that Im not creative

merely an excuse for inaction

Everyone has within himself or herself the potential to becreative; not everyone will tap that potential, however.