05Q1W Cote SM MGT4452Syllabus Rev11

8/10/2019 05Q1W Cote SM MGT4452Syllabus Rev11

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NORTHEASTERN UNIVERSITY

College of Business Administration

Business Polic Intensi!e "" Strategic #anagement

#$T%%&'

Professor Michael J. Cote, C.P.M.

Course Sc(edule) Office) 314E Hayden Hall

Wednessdays 5:50 10:15 p.m. Office Hours) Wed.3:00 - 4:30 or by appointmentP(one) 617-373-7998

Email) mi.ote!ne".ed"

COURSE #ATERIA*S)

#$%&$E'() *&+&'E*E+$ &+, #(+E## /()2

$omas . Weelen and . ,aid H"ner +int Edition &ddison Wesley

Articles

&rtiles ill be "rrent and proided or dis"ssion in lass. #t"dents are eno"raed to ontrib"te artiles and "rrent p"bliationin b"siness stratey.

Cases

10 /alm )omp"tin (n. Ho to s"rie in te roed /,& mar;et


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Eal"ate te strents and ea;nesses o an oraniDation and assess eAternal mar;et

opport"nities and treats0

nderstand te ;ey ators to s"ess"l stratei manaement and deision-ma;in in an

interatie oraniDational enironmentI

%eoniDe o orporate oernane or;s to diret te rot and mat"rin o a

orporation and its prod"tsI

&pply leadersip and reletie tin;in s;ills to deelop or;able strateies tat

orrespond it te apabilities o te oraniDation and needs o te mar;etI (mproe st"dent omm"niation abilities analytial s;ills etial "nderstandin and

reasonin abilitiesI

EAplore te problems in implementin stratey itin a m"lti"lt"ral b"sinessI

&pply te priniples on orm"latin stratey in analyDin lass b"siness asesI

EAamine o irms an implement s"ess"l deision-ma;in strateies.

(n order to ailitate tis learnin ( ill "tiliDe ompreensie ase st"dies G"iDDes teAt readins and lapartiipation ea reletin te i deree o diersity in b"siness today. /lease ;eep in mind tat tis is

ase-intensie o"rse reletin a real orld orientation.

*earning A..roac()

2o"r learnin is te primary obetie o all lass atiities. %esear sos tat learnin o"rs

inormation is transormed into ;nolede. "siness ;nolede an be deined as te ability to tin; abo

inormation adapt and apply it eetiely and s"ess"lly to ario"s b"siness sit"ations. *y approa ill

F(norm /roide an oerie o ;ey onepts in stratey orm"lation

F&dapt er eAamples on o te onepts an be adapted in real sit"ations

F$in; Kailitate lass dis"ssions and debate

F&pply se at is learned in ase st"dies and sim"lated b"siness enironments

'rades are intended to relet o ell yo" ae learned. ( reommend a o"s on learnin ood rades ollo. 'rades are an o"tome o te learnin proess. $is o"rse ass"mes basi ;nolede in all areas

b"siness disiplines. Hoeer ( reoniDe tat not all st"dents ae absorbed te same amo"nt o learnin all areas. et me inite any st"dent o needs it to as; or my elp and mentorin. )ontat me beore or at

lass or d"rin my oie o"rs to set "p a m"t"ally onenient time or assistane. ( am ommitted to yo

s"essL Ea o yo" is a al"ed and important part o te entire learnin eAperiene and ( ill ailitate yolearnin proess in eery ay tat yo" allo. et me also reommend tat yo" loo; or areas o stron intere

to yo". (nterest ill motiate yo" to read partiipate tin; deeply abo"t iss"es and enerate te impet

needed to apply ;nolede learned. Kinally ( am ommitted to proidin te iest aademi al"e an

riest eAperiene. )lasses tat stim"late yo" to rea beyond yo"r present apabilities are not alays easb"t in te end tey sere to broaden yo"r innate onitie abilities.

Student E!aluation)

'rade dimensions meas"re yo"r partiipation in atiities tat lead to learnin and G"antiy o m" yo

ae learned. $ey also proide reG"ent and prompt eedba; on yo"r aieement and mastery. (n ea te learnin dimensions ( ill "se te indiid"al eal"ation riteria son belo to eal"ate perorman

Kinal o"rse rades ill be omp"ted "sin te olloin perentaes:

/erent earnin dimensions


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30M )ase &nalysis: 3 )ase rite-"ps F)ases 1


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4. &n "nderstandin o te maor deision alternaties open to te ompany and te riteria by i

tese alternaties so"ld be eal"atedI

5. &nalysis o te inormation and onsiderations aetin te oie o ation alternatie. Were amaterial is ins"iient ( eApet yo" to be able to reasonably indiate ass"mptions yo" made

inormation is needed te osts assoiated and o it mit be obtainedI and

6. &tion reommendations and a "stiiation o tese reommendations. #ine "stiiation o an

b"siness ation lies in its eApeted payo yo"r reommendation so"ld be s"pported by estimates

osts sales proits "nertainty and ris;s.

(n order to a"rately assess te G"ality o yo"r partiipation it is essential tat ( ;no ea o yoindiid"ally as soon as possible. $o ailitate tis ( as; tat yo" do te olloin:

Hand in yo"r personal inormation seet by te


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/resents a s"int analysis o te ase by oraniDin and seletin releant ats an

applies onepts learned in lass to dra loial onl"sionsI

%elates ompany perormane to stratei ators "ntional and orporate strate

poliies and implementationI

(dentiy te ario"s stratei alternaties aailable and proide an analysis o t

adantaes and disadantaes or ea alternatie and deelops riteria aainst i ma;e a stratei oieI

$e basi analysis does not state personal opinions or restate ;non ats ito"t analyDin

merits as related to te ;ey problems and iss"es in te ase

Root Cause Analsis F30M

(dentiies te ;ey to or tree "nderlyin iss"es. & ase may ontain many obio"s iss"

tat are all enerated rom "st a e root a"ses. Wito"t orretly identiyin te"nderlyin iss"es deisions and plans sere only to remedy tatial problems a

"ndermine a manaer?s ability to reommend tr"ly stratei and eetie ationsI

EAplores y tins are appenin te ay tey do in te ase and assesses probable a"s

based on ats aailable rom te aseI

Recommendations and ConclusionsF


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Nort(eastern Uni!ersit=s Polic on Academic Honest >from t(e NU Hand,oo5?)

+orteastern niersity is ommitted to te priniples o intellet"al onesty and interity. &ll members o t

+orteastern omm"nity are eApeted to maintain omplete onesty in all aademi or; presentin only ti is teir on or; in tests and assinments. ( yo" ae any G"estions reardin proper attrib"tion o t

or; o oters ontat yo"r proessor prior to s"bmittin te or; or eal"ation. $e omplete poliy

aailable at ttp:JJ.osr.ne".ed"Jpoliy.tml.

S.ecial Accommodations)

( yo" ae speii pysial psyiatri or learnin disabilities tat yo" beliee may reG"ire aommodatioor tis o"rse please meet it me ater lass or d"rin my onerene o"rs to dis"ss appropria

adaptations or modiiation i mit be elp"l or yo". $e ,isability %eso"re )enter F,%) i

loation on amp"s in


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CLASS HOMEWORK ASSIGNMENTS

Session Topic Whats Due (Assignents!

1 6ecem,er 1st Case Analsis

Introductions, Course Design & Admin

Strategy exercise: A business destined to fail

Te"t Case #$ McKesson Makes a Deal (ead in!class"

#$ %urcase text 'ook and bring to class

' 6ecem,er @t( Basic Conce.ts of Strategic #anagement

Cater #: 'asic Concets

Cater ): Strategy *ormulation$ Situation Analysis and 'usiness

Strategy Te"t Case %&$ %alm Comuting, Inc

'ui %) *a+ Coputing 'uestions

#$ +at is your recommended marketing strategy for %alm-$ +at canges .ould you make to teir in/entory strategy and .y0$ +ic of te tree marketing strategies .ould you coose and .y$

#$ead %alm Comuting (1ext Case 2#3

,) ead Syllabus: Ask 4uestions

-) ead Caters # & )

6ecem,er 1&t( Strateg


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0$ +at are te t.o bases of market segmentation in te case and .icmigt be most beneficial

Session Topic Whats Due (Assignents!

anuar 't( Internal Scanning and Organi:ational Analsis Cater >: Internal Scanning and ?rgani@ational Analysis

Collect .ritten

05Q1W Cote SM MGT4452Syllabus Rev11

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