Buy It Like You Mean It

Lucy Mendel

Creative commons share alike license

So you want to buy a chocolate bar, Charlie?

Effect on self

What else are you buying?

Oompa-loompa worker controversy over mistreatment; or is it rescue?

Wonka fortune supports a poor British boy, mother and bed-ridden grandparents

Wonka company acquired by Big Cocoa, which also owns Organic Chocolates

Carbon emissions during transportation

Toxic brown by-product polluting rivers downstream of the factory

Effect on world

Information Gap

Corporations Have big effects on worldCare about $$

Consumers Spend $$

support corporationsCare about world

Information Gap

Corporations Have big effects on worldCare about $$

Consumers Spend $$

support corporationsCare about world

Help consumers make informed purchases

Information Gap

Corporations Have big effects on worldCare about $$

Consumers Spend $$

support corporationsCare about world

Help consumers make informed purchases

Consumers have control over effects on the world

Goal

Provide customers with trusted information on how purchases effect the world with respect to a personalized portfolio of interests at the point of sale

Trusted Information How?

Wikipedia: Collaboration, peer review Open process (truth through science) CMS: Structured graph of corporate supply chain, products Organize documents, citations and analysis

ratings: Distill analysis into quantifiable ratings

evaluations: Determine trustworthiness of data through peer evaluation and past performance.

Personalization

InterestsHuman rightsPollutionGlobal warmingEcological sustainabilityContributions to charityCommunity involvementTransparent practicesOrganic adherenceQuality of productetc

Example Portfolio

Ecological sustainability Global warming Human rights Organic adherence Pollution

Personalized product rating = weighted average of the ratings in interests in portfolio

Ratings aggregated through corporate graph

Point of Sale

Text message barcode to

cocoa@ThoughtAndMemory.org

03422007

Hershey'S Milk Chocolate Bar

Size: 2.6 ozOrigin: USPlease review this product at http://BuyItLikeYouMeanIt.org

Buy It Like You Mean It

Party like an Oompa LoompaTaza Chocolate Factory

561 Windsor St, SomervilleTuesday, June 3, 7pm

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