05 globalization f 10-2 nrr

05 GLOBALISATION -10-2 1


GLOBALIZATION FO

1• CONCEPT•MEANING•LIBERALI’N•PRACTICE

4 STAGES OF GLOBA’ON• CRITICALITIES• STAGES

5ROLE OF GLOBAL MGR •RISK•COMPETENCIES

2GLOBALIZATION DRIVING FORCES•MEANING•FORCES

6 TRENDS – •PRESENT- PHILOSOPHI•GLOBAL TRENDS•INDIA TRENDS

3ROLE OF GLOBAL ORGA’N•GLOBAL ORGA’ON•MUST CRITERIA


GLOBALIZATION FO0

1• CONCEPT•MEANING•LIBERALISATION•PRACTICE•CHINA –SOFT TOYS •FORD MOTORS• MAZADA CAR•TOYOTA

4 STAGES OF GLOBA’ON• CRITICALITIES• STAGES•GOODS MOVEMENT•FOCUS MKT /SHARE• SET PRODU’N BASE• SPEED UP DISTRIBUTION• MOVE OTHER ECONOMIES •GLOBAL MIND SET ORG’N

5ROLE OF GLOBAL MANAGERSCOMPETENCIES

•INFORMATION BASE•MULTI LINGUISTIC•COMPE’R SWOT•COST CONTROL•IDENTIFY OPPORTUNITY•POLICY COMPLIENCE•LEADERSHIP ACCEPTANCE

2GLOBALIZATION DRIVING FORCES•MEANING•FORCES

•FREE MKT•IDEALOGY•RISE OF•DEVEL’NG NATIONS •TECHNOLOGY•ADVANCE’ENT•BUZ .OPPORT’TY• CHEAP LABOUR

6 TRENDS – •PRESENT- PHILOSOPHY•GLOBAL TRENDS•INDIA TRENDS

3ROLE OF GLOBAL ORGA’N•GLOBAL ORGA’ON•MUST CRITERIA•MKT SIZE•LOCATION ADVA’AGE•GLOBAL COMPE’NESS•MGT MIND SET•LONG TERM VISION

• GLOBAL HRM MGT


GLOBALISATION F1

MEANING

LIBERALISATION

•STRATEGY OF OPTIMSING RESOURCES•WITHIN VARIOUS GEOGRAPHIES /COUNTRIES•CATERING GLOBAL CUSTOMERS•BY PRODUCING GLOBALLY ACCEPTED PRODUCTS •AT COMPETITIVE PRICES

•RISE OF DEVELOPING COUNTRIES BY-•ADAPTING NEW TECHNOLOGIES•DISSOLVING TRADE BARRIERS/ ECONOMIC LANDSCAPE•ADOPTING FASTTRACK GLOBALISATION [ CHINA /INDIA /BRAZIL /S. KORIA ]

PRACTICE

• VARIOUS STRATEGIES ADOPTED FOR GLOBALIZATION•CO’S CONSIDESR VARIOUS LOCATIONS , FOR ACTIVITIES IN “GLOBAL VAC”•FOR ECONOMY /EASE / REACH

•FIBER S.KOREA

• OVER WORLD SOFT TOYS

• FINANCE MACAU

BIJING

• LABOUR FORCE

CHINA –SOFT TOYS


EXISTING CARS FORD

MANUFAC’NG/ MKT’ED CHINA /INDIA

DESIGN MODIFIED WORTHINGTON

FORD MOTORS – CARS FOR COMPETITIVE CHINA / INDIA MKTS

MAZADA CAR– CARS FOR S.-N. AMERICA & EUROPE MKTS

CALIFORNIA DESIGN

MARKETED

SOUTH /NORTH AMERICA

EUROPE TOKYO

SUB- ASSEMBLIES

MEXICO –

ASSEMBLY - BRANDED AS LOW COST “MIATA” WORTHINTON

PROTOTYPE

TOKYOFINANACE

TOYOTA- 33% + GLOBAL OUT PUT FROM , 25+ COUNTRIES - [N-S US /EUROPE /ASIA]

SOUTH /EAST MKTS

MARKETED

MALASIASTEERING ASSLY.

INDIA ASSEMBLIES

PHILIPINESTRANSEMISSION

THAILANDDISEL ENGINES

F1/1


GLOBALIZATION DRIVING FORCES F2

MEANING • GLOBALISATION-IS-•MINDSET THAN PHYSICAL MOVEMENT OF GOODS/ SERVICES

CHEAP LABOUR

BUZ .OPPORT’TY [WTO]

INFRASTRUC’RINVESTMENT

RISE OF DEVEL’NGECONOMIES

FREE MKTIDEALOGY

TECHNOLOGYADVANCEMENT GLOBALISATION

CHINA /MALAYSIA /MYANMAR /VIETNAM

OTHERWISE- NEGLECTED WORKFORCE

CHEAP LABOUR

INDIAN LIBERALIZATION- GLOBAL COMPETITION-

OPENING BORDERS - INVESTMENT- TECHNOLOGY / TRANSEFER

BUZ .OPPORT’TY [WTO]

REAL TIME DATA COMPILINGREDUCE AIRTRAVEL COST- VIDEO CONFERCING

TECHNOLOGYADVANCE’ENT

BRIC’S- GDP GROWTH 10% +/- ECONOMIC GRAVITY CENTRE-DEVELOPED TO DEVELOPING COUNTRY

RISE OFDEVEL’NG NATIONS

BRIC / S. KOREA /TAIWAN /SINGAPORE /HONGKONG

PLANNING MENTALITY TO MKT MENTALITY- GROW MKT SHARE

FREE MKTIDEALOGY

EXMEANING TYPE

12-7

ROLE OF GLOBAL ORGANIZATION

•CHANGE QUICKLY TO GLOBAL LANDSCAPE•GRAB FIRST MOVER COMPETITIVE ADVANTAGE•EXPAND RAPIDLY- [ TATAS / AV BIRLA GROUP/ RELIANCE/ / LN MITTAL]

GLOBAL ORGA’ON

05 GLOBALISATION -10-205 GLOBALISATION -10-2

GLOBAL HRM MGT

LONG TERM VISION

MKT SIZE LOCATION ADVA’AGE

GLOBAL COMPE’NESS

MGT MIND SET

INFY / LN MITTAL / RANBAXY GLOBAL & LOCAL - CULTURAL INTEGRATION

GLOBAL HRM MGT

TOYOTA /IBM /SONY FIRM ROAD MAP – PROFITS . LEADERSHIP /BOTH

LONG TERM VISION

TOYOTA /NOKIA / GLOBAL MIND SET /LEADERSHIP- IN APPORT’TY IDENTIFI’N

MGT MIND SET

SONY / APPLE /CHINA FIRST MOVER /TECHNOLOGY /LOW COST

GLOBAL COMPE’NESS

FORD /IBM /NOKIA- [ ALL FAR EAST]

LINKED LOCATIONS FOR – ALL “GVC” ACTIVITIES

LOCATION ADVA’AGE

NOKIA / SONY /DELLVAST SIZE /GLOBAL - ACCEPTANCEMKT SIZE

EXMUST CRITERIA CRITERIA

F3

12-8

STAGES OF GLOBALIZATION

• GLOBAL MINDSET [LN MITTAL /AV BIRLA]•EXPANTION SPEED / COMPETITIVE ADVANTAGE[ NOKIA /APPLE / SONY]•GLOBAL OPERATION MANAGING ABILITY- [UNILIVER /ABB]

CRITICALITIES


GLOBAL MIND SET ORG’N

MOVE OTHER ECONOMIES

GOODS MOVEMENT FOCUS MKT /SHARE

SET PRODU’N BASE

SPEED UP DISTRIBUTION STAGES

• GLOBAL - BRAND/ /COMPE’CY /ORG’N

• GOVERNANCE-ETHICAL / HRM CHALL’E

GLOBALISE- ORG’N/ INVES’T /RESOURCES /TECHN’GY/

GLOBAL MIND SET ORG’N

•GLOBAL - SKILLS- KNOWLEDGE BASE

•CROSS CULTURE /PROMOTIONAL

SET- SUBSIDIARIES /STRONG SYSTEM /RELATIONS

MOVE OTHER ECONOMIES

• BUILD- REGIONS•QUICK -EXPANTION

• DIVERSE- STRATEGIES /MKTS / REGULATIONS

SETUP - NETWORK /SPREAD NEIGHBOUR COUNTRIES

SPEED UP DISTRIBUTION

•LOCAL -PRODUCION•LOW - COST /PRICE•BUILD LOYALTY

•COMPETITORS- INCREASE CAPACITY /REDUCE PRICE

LOCAL PARTNERSHIP- CREATE SYNERGY

SET PRODU’N BASE

• SET OFF - HURDLE• SET- STRONG BASE

•LOCAL- COMPETITORS•PRICE WAR

BUIUD- BRAND /RELAATIONSFOCUS MKT/ MKT SHARE

• ESTBLISH ENTRY•LEAR’NG EXPERINCE

•LOCAL - RESISTANCE/•TECHNO COMMER’AL

IDENTIFY & FOCUS ONE- COUNTRY-SINGLE PRODUCT

GOODS MOVEMENT

OBJECTIVE BARRIERS ACTIONSSTAGE

F4

05 GLOBALISATION -10-205 GLOBALISATION -10-2 12-9

F5GLOBAL OPER’N-NEEDS

COMPETENCIES

• HIGH -INVESTMENT /RISK / EXPECTATION ACTIVITY• COMPLEX- DYNAMIC /MULTIDIMENTIONAL / ENVIR’NTS• DEMANDS UNIQUE- COMPETENCY FROM MGRS

ROLE OF GLOBAL MGR

TATA / INFY/ AV BIRLACOMPLIANCE LAWS OF LANDPOLICY COMPLIENCE

WALTDISNEY /DOMINOOPPORTU’ES - IN VARIOUS COUNTRY IDENTIFY OPPORTUNITY

AV BIRLA GROUPCOMPLEX CHAL’GES-WITHIN COST FRAMECOST CONTROL

MUL- INDIA / TOYOTA -US MONITOR –COMPETITORS STRATEGIESCOMPET’R SWOT

LN MITTAL /INFY/AV BIRLA

ADAPTABLE- MULTY CULTURES/ LANGUAGES

MULTY LINGUISTIC

ELECTROLUX- ALL GLOBAL COMPETITORS

COMPETITORS- SWOTINFORMATION BASE

EXMEANING COMPETENCY

POLICY COMPLIENCE

IDENTIFY OPPORTUNITY

INFORMATION BASE MULTI LINGUISTIC

KNOW COMPETITOR SWOT

STRICT COST CONTROL COMPETENCY

LEADERSHIP ACCEPTANCE

WARREN BUFFET /LN MITTAL

ALL STAKEHOLDERS INTEREST LEADERSHIP ACCEPTANCE


PRESENT- PHILOSOPHI • WORLD - IS MY MKT-•WILL TAP- OPPORTUNITY IRRESPECTIVE OF LOCATION /ECONOMY/ ETHNIC RELATION•BY ADOPTING- GLOBAL –MIND SET

GLOBAL TRENDS

F5/1

US=152 % /GERMANY -197 %JAPAN -83 % /

EQUITY /BONDS - TRANNSACTIONS 1970 -2000

18% OF GDP GLOBAL FDI 2007-2008

4.8% TO 10.% OF GDP GLOBAL FDI 1980-2000 3.2 % TO 6.4 % GLOBAL TRADE 1980-2000

UP BY CROSS BORDER TRADE TIME SPAN

TRENDS - GLOBAL & INDIA

ANNUALY 15 % EQUITY /BONDS - TRANNSACTIONS2000 – ON WARD INDIA TRENDS

MUL /M&MAUTOMOBILE 4W

RANBAXY /PIRAMAL / BETA PHARMA PHARMA

BAJAJ / HERO HONDA /TVS 2 WHEELERLN MITTAL / TATA STEEL /JSW STEEL INDIAN PLAYERS GLOBAL SECTOS

AV BIRLA- AL /CU/ FERTILISERS /STAPLE FIBER

CONGLOMERATE END

INDIAN GLOBALISATION

05 GLOBALISATION -10-205 GLOBALISATION -10-2 12-11

05 globalization f 10-2 nrr

Education

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