05 enterprenuer hazem - power of strategic innovation - mapping phase
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Mapping Phase Discovery Process
description
Transcript of 05 enterprenuer hazem - power of strategic innovation - mapping phase
Mapping PhaseDiscovery Process
Mapping Phase
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
Mapping phase
Customer Needs
Emerging Markets
The discovery process :Mapping phase
Entrepreneur’s Workshop Session 4
Mapping phase
Market viability & Potential revenue Impact.
Every company has its own Hurdle rates.
The road map is a time line.
Clinical Trail.
Maps makes you focus.
Determination of the difficult deision that must been
taken
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
1. Identify the critical Strategic Sectors
Bands & sectors
Area of customization
Flip chart and time line
Forces & market
Opportunity self development
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
1.1 Opportunity Development Sector
R&D
Marketing & sales
Operation
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
1.Identify the critical strategic sectors
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
1.2 Consumer
Demographic
Society
Life Style
1.Identify the critical strategic sectors
You should consider the variety of trends
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
1.3 Consumer/ Market Place Sector
Economics
Globalization
Technology
1.Identify the critical strategic sectors
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
1.4 Consumer/ Market Place Sector
Competitors
1.Identify the critical strategic sectors
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
2.Create the road map
Actions
Trends
Milestones
Discontinuity
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
2. Create the road map
2.1 Action
Scheduling of everythingWe don’t develop the product we develop the opportunity
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
2. Create the road map
2.2 Trends
All things related to the market
Ex: DVD
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
2. Create the road map
2.2 Trends
All things related to the market
Ex: DVD
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
2. Create the road map
2.3 Milestones
2.4 Discontinuity
&
Working Backward
Start with the date you want to introduce the product on.
Then work backward.
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
2. Create the road map
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
3. Develop Measurements toolsYou should monitor these Key elements
Market
Engineering
Sales Reports
You should constantly update the map
Entrepreneur’s Workshop Session 4
The discovery process :Mapping phase
4. Presentation to management
Insight
Opportunity Development
Risk
Visionary and future opportunities
